公司简介
ur品牌于2006年进入中国。2010年ur品牌与gobi资本实现战略合作。
经过多年发展，ur已成功跻身为“fast fashion”服装零售商业模式的代表品牌。随着公司全新架构的确立，将采用全球同步发展的策略；并会于近期同时开拓欧洲、美国及香港市场，以形成全球化品牌定位策略。
2011年是我们踏入亚太区的第5个年头，上海、北京、广州、成都、天津、武汉、厦门等城市都已经出现了ur的身影，很快会在更多城市看到ur。
追求时尚、充满激情、致力创新的你，ur欢迎你的加入！
ur brand entered in china in 2006. 2010 brand and gobi capital ur to realize the strategic cooperation.
after years of developing,ur becomes the representative brand of fashion retailing business mode of “fast fashion” successfully. along with the building of the new company, we will adopt the strategy of developing synchronously of globe. moreover, we are planning to set up more shops in europe, america, and hong kong simultaneously in the near further, for forming global brand strategy.
this is fifth years in 2011 at china, when we entered the asia pacific. we have shops of the cities in shanghai, beijing, guangzhou, chengdu, wuhan, xiamen, and etc. more shops of ur will be opened in the near future.
if you are fashionable, passionate, innovative, this is a very good space you can be in.
品牌文化
urban 和 renewal， 都市和复兴的结合，这两个\"人\"与\"革命\"的名词所代表的角色似乎毫不相干，但今天却有着某种联系。
一个都市，能聚集一群性格背景迥异，未来理想、生活方式却能一致的人...
一场复兴，能唤醒人们积极的文艺创造，是一场能让思想冲出束缚的实实在在的革命……
人群与都市、理想与现实、复古与革新，经过矛盾、冲突、融合、酝酿的过程，一个独具风格特质的时尚品牌--urban renewal--诞生了！
urban and renewal, the combination of urban and rehabilitation, these two \"people\" and \"revolution\" seems that the role represented by the term has nothing to do, but today it has a link.
a city, togather a group of very different character, background, vision for the future, the same person was able lifestyle. . .
a renaissance, to awaken people to create positive art, is a thought out of bound to make a real revolution……
city and people, the dream and reality, retro and innovation, through the contradictions, conflicts, integration, brewing process, a unique characteristic of the fashion brand---urban renewal---was born!
