MPOC
The Malaysian Palm Oil Council (MPOC) was incorporated on January 25, 1990. It is charged with spearheading the promotional and marketing activities of Malaysian palm oil in the effort to make it the leading oil in the global oils and fats market.
MISSION
To promote the market expansion of Malaysian palm oil and its products by enhancing their image and creating better acceptance trough awareness of various techno-economic advantages and environmental sustainability of palm oil.
OBJECTIVES
• To enhance trade opportunities in the market place by addressing the latest opportunities in the market and diversification of products for the betterment of total sales and exports of Malaysian palm oil.
• To improve understanding of palm oil, its applications and its benefits.
• To uphold the good name of Malaysian palm oil by closing the gap between the issues of perceptions, allegations and the realities of palm oil.
• To safeguard Malaysian palm oil as the most dominant palm oil in terms of market coverage, nutritional benefits, environmental sustainability and commercial success
马来西亚棕榈油委员会(MPOC)成立于1990年1月25日,其工作主要是创立和维护基金以用于棕榈油产品的推广。马来西亚棕榈油工业旨在将马来西亚棕榈油打造成为马来西亚乃至世界油脂市场中的主导植物油品牌,马来西亚棕榈油委员会(MPOC)则致力于将这一目标付诸实践。其使命在于:
推广马来西亚棕榈油,将马来西亚棕榈油工业的回报率最大化
汇总并发布重要的技术信息以影响整个市场
归纳并综合市场信息
收集,分析市场信息,并反馈给当地企业
将MPOC打造成著名的棕榈油信息中心
为棕榈油领域的新投资者提供信息支持,为谋求合作的企业提供便利
为马来西亚棕榈油工业建立一个有效的储备资源
马来西亚棕榈油委员会上海代表处则是MPOC在中国地区的唯一办事处,负责马来西亚棕榈油在中国地区的推广——一方面,将中国市场的相关信息即时反馈给马来西亚棕榈油行业,另一方面为中国的客户提供马来西亚棕榈油工业的详细信息和创造优越的合作机会。此外,代表处还致力于建立起棕榈油产品的行销机构和销售网络,资助当地组织或国际组织的相关研究,并向MPOC有类似目标或有助于MPOC实现其目标的实体提供指导、管理和财政支持。同时,还组织当地和国际的专家参与有关棕榈油产品的销售和出口市场的研究。