NBA体育文化发展(北京)有限责任公司基本信息

The NBA has had a presence in China for more than three decades. Through NBA China, established in January 2008, the league has helped accelerate basketball’s growth in the country. An estimated 300 million people in China play basketball and fans across the country watch NBA games and programming through numerous television and digital media outlets.   The NBA has hosted hundreds of grassroots events annually and, in October 2009, announced a partnership with the CBA to enhance the level of coaching in China. Through NBA Cares, the league has built 27 places where children and their families can live, learn or play, and supported earthquake relief and rebuilding efforts.  The NBA became the first American sports league to stage games in China with the NBA China Games in 2004 and 2007 through 2010.