GroupM 群邑基本信息

GroupM 群邑
群邑是WPP集团的一员，是整合了迈势、尚扬、竞立、传立这四家媒体公司而成立的母公司。群邑是全球领先的媒介投资管理机构。群邑的根本宗旨是最大限度地提升WPP集团旗下的媒体传播公司的实力，代表我们的客户、股东及员工，以母公司和协作者的角色，增强包括购买、内容创作、体育行销、数字媒体、财务、独有工具的开发及其他核心业务能力上的表现。群邑集团旗下的媒体公司都在全球范围内独立运营，并占有市场领先地位。 群邑致力于通过高效整合其人力和物力资源，从而达到增强购买力、提高创新能力及提升新传播服务质量的目标，并进一步为客户和旗下的媒体公司增添竞争优势。群邑在中国的8个城市设有分支机构，拥有1800多名员工。群邑在中国的媒介承揽额超过44亿美元 (RECMA 2010) ，是中国最大的媒介传播机构。此外，群邑在对系统专有媒介调研及先进工具开发的投资力度上也高居行业之首。
GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom and Mindshare.GroupM is the global leading media investment management group.Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation and new communication services, to bring unfair competitive advantage to our clients and our companies.GroupM employs more than 1800 people in eight cities across China. With total media billings in excess of US$ 4.41 billion (RECMA: 2010 Definitive), GroupM is China’s top media communications group and the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.