Our company
For decades RATIONAL AG’s name has been identfied with achieving extraordinary success as a technology based company known for creative application solutions, strong competence in engineering, manufacturing and most of all, customer orientation.
RATIONAL is the global market and innovations’ leader in creating technologies for cooking solutions in all levels of commerical foodservice operations including the haute cuisine. Our global market share has reached 54%.
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RATIONAL’s brand signifies technological advances, quality and dependability. Our company has consistently earned numerous international honors and awards.
Worldwide customers include restaurants, hotels, caterers, supermarkets, delis, fast food chains, hospitals, assisted living facilities, schools, universities, cafeterias and cruise lines.
RATIONAL’s most important goal is to provide maximum customer benefit for all ktichen staff who are involved in preparing and cooking food.
Our company, headquartered in Germany, employs around 1000 employees, 400 of which are based in foreign subsidiaries. Total annual sales in 2008 were 340 Million euro (~ US$ 480 Million). RATIONAL exports 84% of total output, of which 69% is sold within Europe, 14% in the Americas, 12% in Asia and 5% to other regions.
2008 EBIT was 24%, equity 64% and total market capitalization ( ~ US$1 bn) . RATIONAL therefore is one of the most profitable and most financially stable publicly traded companies on the German stock exchange (M-Dax).
Strategically, China is one of our most important, but yet, largely undeveloped markets compared to our overall potential. The Chinese sales subsidiary is located in Shanghai. 20 employees achieved CNY 60 Million in sales in 2008. Since the start-up of our business in 2006 , the company grew exponentially each year. As a consequence, RATIONAL has gained market leadership status in the China.
由Siegfried Meister创立于1973年的Rational 是一家位于慕尼黑地区、专业从事生产商用厨房设备的公司。自1976年开始在世界范围内推广复合式蒸烤箱的革命理念，1986年出产了世界上第一台复合式蒸汽蒸箱。1993年推出全球第一台C级复合式蒸箱——首次具备环境调节功能，并于1997年正式推出环境调节复合蒸烤箱，使之成为唯一的能全自动调节箱内环境温度的产品。
2004年，RATIONAL公司联合微软公司、西门子公司和世界各地的数百位经验丰富的厨师们共同研发了世界上第一台自动智能烹饪烤箱SelfCooking Center? 。这一产品的推出标志着RATIONAL万能蒸烤箱进入了新科技时代。
Selfcooking Center?的主要优点有：操作简便、简单易学、烹饪智能化，烹饪速度提高15%、节约能耗，保持原料原有的营养和卫生，无需照看，可将时间花在最重要的事情上，它不仅是厨师的得力助手，还可以做到自动清洗，能以最小的占地面积，实现最大的生产能力。
RATIONAL公司把最终要的留给顾客。将全力以赴地迎接2010年的世博会，时刻准备着致力于烹饪事业不断提高和创新！
