The Specialty Fashion Group (SFG) was founded in 1993 and listed on the ASX 1998. SFG operates in the Australian and New Zealand retail markets, specializing in women’s clothing. SFG has six distinct brands that offer women of all ages a wide range of clothing for every occasion.
Autograph- Fashionable larger size womenswear targeted at the value conscious 30 – 50 year old career woman and stay at home mum.
La Senza- is the ultimate global lingerie brand for the hottest bras and panties at a great price.
Crossroads- Fashionable casual and workwear targeted at a value conscious 25 – 40 year old woman.
Katies - Modern, classic, affordable fashion for the 45 to 55 year old ageless woman.
Millers Fashion Club- Everyday fashion essentials targeted at the value conscious 50plus year old mother and daughter.
Big City Chic - Big City Chic, fashionable larger-size woman\'s wear targeted at the 20 - 30 year old value conscious woman.
The Group currently has over 5,000 employees taking care of more than 830 retail stores across Australia and New Zealand. SFG is the largest womens wear specialty retailer in Australasia. SFG maintains one of the largest loyalty programs in Australia.
http://www.specialtyfashiongroup.com.au/index.html
