Cedar Zen Inc. is a Chinese-based firm that is focused on developing a California wine and food wholesale and retail center in Guangzhou, China—The Shops at Cedar Zen. It will be comprised of a wine center called Cedar Vine, a wine bar called Deodara, a whole foods super market known as Cedar Mart, an east-west fusion restaurant named Cedar Table, and a cafe, CedarSips. Cedar Zen brokers business relationships between Chinese-based distributors wishing to break into the California market and California-based companies wishing to capitalize on growing Chinese domestic consumption and demand for these types of products. Key to the company\'s success is that the firm provides an array of services to Chinese and American food and wine companies through a cooperative arrangement with its California-based subsidiary, Cedar Zen USA, LLC. These services include import and export consulting services, a direct sales channel to local Chinese wine and food distributors and customized retail services.
Cedar Zen provides commercial subleaseable retail space to both the California businesses and Chinese domestic distributors at its wine center. Additionally, Cedar Zen makes these products available for sale at its whole food super market and east-west fusion restaurant that it operates. Cedar Zen also engages the local public in a series of sponsored events designed to promote Californian wine and food culture in the Guangzhou metropolitan area.
美资喜达健来贸易有限公司（Cedar Zen Inc.）的核心业务是在广州市发展喜达健广场——一个以销售加州葡萄酒和食品为主的批发零售中心。喜达健广场旗下店铺包括葡萄酒市场，葡萄酒酒吧，（食品类）精品超级市场，中西合璧私房菜式餐厅和美式综合咖啡厅等。喜达健来为希望开拓加州葡萄酒市场的中国经销商和希望打入中国市场的美国制酒商建立商业纽带。公司生意成功的关键之一在于其附属公司喜达健来美国有限公司（Cedar Zen USA, LLC）向美国厂商提供广泛的进出口咨询服务、一条龙的销售渠道、以及依需而制的零售服务。
喜达健来具体业务包括：（1）向加州的企业和中国的分销商在其葡萄酒中心出租商铺；（2）与中美两国龙头生产商和分销商紧密合作，从事葡萄酒进口及高档食物进出口业务；（3）在其精品超级市场和高档私房菜餐厅出售或展销这些产品；（4）举办弘扬葡萄酒欧美饮食文化的系列展览推广活动。
