alain mikli 公司背景
1978年设计师Alain Mikli创立Mikli Diffusion France
2001年2月在香港成立Mikli Asia Ltd.
2002年1月香港第一间alain mikli专卖店开幕
在上海成立Mikli China Ltd.米恺力（上海）商贸有限公司
奢侈品与时尚产业历史中，用设计师的名字做品牌的佼佼者
业务范围涉及眼镜、饰品、箱包、服饰等
国际著名大师级眼镜品牌
每年营业额近5，700万欧元
业务遍布全球，包括巴黎、东京、纽约、芬兰、上海、香港等地
2011年将庆祝alain mikli international group三十三周年纪念
市场定位
走高档路线，对生活有要求的高品位人士
公司拥有诸多国际、港台明星及知名人士用家
未来发展方向
以款式设计和舒适来吸引顾客
吸纳中产消费阶层
拓展亚太区市场、国内市场
alain mikli Background Information
alain mikli’s Background
1978- designer Alain Mikli launched his own Mikli Diffusion France
Feb 2001- Mikli Asia Ltd. was established in Hong Kong
Jan 2002- first alain mikli boutique in Hong Kong was set up
Mikli China Ltd. was established in Shanghai
In the history of luxuries and fashion estate, pioneer to use designer name as a brand name in this industry
Business scope include optical frames, accessories, cases, clothes etc.
World-renowned eyewear designer brand
Annual sales close to 57million EUR
Worldwide shops and boutiques include paris, tokyo, new york, finland, shanghai, hong kong, etc.
alain mikli international group will celebrate the 33rd anniversary in 2011
Position of Marketing
For people with good taste and high demand in life
We have many international celebrities as alain mikli fans
Future Development Plan
Use design and comfort to attract clients
Attract clients from the middle-class sector
Extension of Asia-pacific market, reconstruct the marketing in mainland china
