Case StudyAgenda
Beauty Box
Energie De Vie Concentrate Care
Blanc Expert Cushion UV Compact
Advanced Genifique Youth Activating Concentrate
L‘Absolu RougeBeauty Box
4/29-6/19Beauty BoxE-CRM根据Database中的各个Segment，为其投放DSP Banner，并推送不同版本的WeChat文章及H5。
每月还会为顾客更新蜜享盒中的三大明星产品。DSP BannerWeChat PostAccording to the segment in database, deliver DSP banners, and push different versions of WeChat articles and H5. The three star projects in beauty box will be updated monthly Beauty BoxE-CRMH5 Layout根据Database中的各个Segment，为其投放DSP Banner，并推送不同版本的WeChat文章及H5。
每月还会为顾客更新蜜享盒中的三大明星产品。According to the segment in database, deliver DSP banners, and push different versions of WeChat articles and H5. The three star projects in beauty box will be updated monthly Beauty BoxE-CRMTotal Read：12,485
Total H5 Entrance：6,158
Conversion：49.32%WeChat PerformanceH5 YTD PerformanceBounce Rate：16.29%
To EC rate：69.48%
Purchaser：235
Share rate：10.53%According to the segment in database, deliver DSP banners, and push different versions of WeChat articles and H5. The three star projects in beauty box will be updated monthly 根据Database中的各个Segment，为其投放DSP Banner，并推送不同版本的WeChat文章及H5。
每月还会为顾客更新蜜享盒中的三大明星产品。Energie De Vie Concentrate Care
7/1-8/15Energie De Vie Concentrate CareO2OH5 Layout首次运用在全国范围内铺开线下机器申领试用的OTO营销模式，进行产品上市推广
双屏互动，申领量爆表。For the first time, carry out the O2O marketing model which can apply samples on offline machine throughout the country for product promotion.
Dual-screen interaction brought a huge amount of applications. Energie De Vie Concentrate CareO2O首次运用在全国范围内铺开线下机器申领试用的OTO营销模式，进行产品上市推广
双屏互动，申领量爆表。RobotFor the first time, carry out the O2O marketing model which can apply samples on offline machine throughout the country for product promotion.
Dual-screen interaction brought a huge amount of applications. Energie De Vie Concentrate CareO2OApply：186,881
Booking service：2,108
WeChat Fans Increase：74,570Performance首次运用在全国范围内铺开线下机器申领试用的OTO营销模式，进行产品上市推广
双屏互动，申领量爆表。For the first time, carry out the O2O marketing model which can apply samples on offline machine throughout the country for product promotion.
Dual-screen interaction brought a huge amount of applications. Blanc Expert Cushion UV Compact
8/15-9/6Blanc Expert Cushion UV CompactCreativity由买一赠一的活动联想到闺蜜共享的主题，并为其拍摄了四套极富创意的照片
广告投放后销售量一天内超过了1000份BannerFrom the activity about buy one get one free to associate the theme of the bestie sharing, and shoot four sets of very creative photos for it.
After the advertisement was released ，sales more than 1,000 copies in one day Blanc Expert Cushion UV Compact由买一赠一的活动联想到闺蜜共享的主题，并为其拍摄了四套极富创意的照片
广告投放后销售量一天内超过了1000份Official WeChatCreativityFrom the activity about buy one get one free to associate the theme of the bestie sharing, and shoot four sets of very creative photos for it.
After the advertisement was released ，sales more than 1,000 copies in one day Blanc Expert Cushion UV Compact由买一赠一的活动联想到闺蜜共享的主题，并为其拍摄了四套极富创意的照片
广告投放后销售量一天内超过了1000份Peripheral WeChatCreativityFrom the activity about buy one get one free to associate the theme of the bestie sharing, and shoot four sets of very creative photos for it.
After the advertisement was released ，sales more than 1,000 copies in one day Advanced Genifique Youth Activating Concentrate
9/1-9/30Advanced Genifique Youth Activating ConcentrateIbeacon首次运用ibeacon新技术实现摇一摇进入homepage，为用户带来全新互动体验H5 LayoutApply new technology——Ibeacon to the entrance of H5 by shaking mobile to bring a new interactive experience for users.Advanced Genifique Youth Activating ConcentrateIbeacon首次运用ibeacon新技术实现摇一摇进入homepage，为用户带来全新互动体验BannerApply new technology——Ibeacon to the entrance of H5 by shaking mobile to bring a new interactive experience for users.L‘Absolu Rouge
10/22-11/23L‘Absolu RougeCreativity以“美的，像一首诗”作为Idea，推出全新兰蔻菁纯柔润唇膏。
为凸显全新按压式包装、三大主推色以及润的特点，以pantone色卡为载体，拍摄了大量美图。以“美的，像一首诗”作为Idea，推出全新兰蔻菁纯柔润唇膏。
将美图制作成卡片，并推出试色Box，邀请10位美妆大号体验，进一步推广全新唇膏的三大BenefitL‘Absolu RougeCreativitySampling BoxL‘Absolu RougeCreativity以“美的，像一首诗”作为Idea，推出全新兰蔻菁纯柔润唇膏。
扫描试色BOX中二维码，可link to诗歌H5，听KOL读诗，并可体验自己录音分享给朋友。对方不想和你说话，并向你扔了一打唇膏。生活不止眼前的苟且，还有身后买不完的唇膏。唇膏那么多，我想去挑挑看。趁天空还明媚 Whilst skies are blue and bright
趁着花朵鲜艳 Whilst flowers are gay
继续做你玫瑰色的梦吧
Dream thou-and from thy sleep 灵魂，在情人的嘴唇上相遇了。先定一个能达到的小目标，
比如说，先买它10支唇膏～H5 LayoutL‘Absolu RougeCreativity以“美的，像一首诗”作为Idea，推出全新兰蔻菁纯柔润唇膏。
唇膏正式上市当天，发布官方WeChat文章。Official WeChatL‘Absolu RougeCreativityTO BE CONTINUED……THANK YOU!
