LONGCHAMP 2015FW PRESS DAY
REVIEW REPORT
•Date: Date: 27th May, 2015(Wednesday)
•Venue: Lafayette VIP room(Beijing)
•Time: 11:00 – 17:00Basic Information - Beijing Event Overview • Editors from daily newspapers, weekly newspaper, fashion magazines, web medias, web TV medias, celebrity agency and fashion bloggers were invited to Longchamp FW15 press day.
• Chief editor, fashion director and senior fashion editor were invited to the press preview.
• Most editors from Vogue/Bazaar/Marie Claire/Cosmo/Life Style/Robb Report ect., they also ordered samples for shooting on site, more shooting opportunities are on the way after event.
• Brand culture and design inspiration publicity will be given to all media and Balance the relationship between brand and media
Venue Set-up - BeijingVenue Set-up - BeijingVenue Set-up - BeijingVenue Set-up - BeijingLive Mannequin Display – BeijingLive Mannequin Display – BeijingLive Mannequin Display – BeijingF&B- BeijingF&B- BeijingF&B- BeijingKey Media @ Beijing Event
Gao Fei,
Editor-in-Chief of
The Beijing News
Wei Tian,
Deputy Chief Editor of
Bazaar
Yoyo Yao,
Assistant Fashion Director of
VOGUEKey Media @ Beijing Event
Pan Wei,
Editor in Chief of
Bazaar App
Zhao Yun,
Fashion Director of
Target
Sun Linlin,
Chief Fashion Editor of
Rayli PioneerKey Media @ Beijing Event
Zhou Yinzi,
Editorial Director of
Bazaar Jewelry
Yu Jiahua,
Senior Fashion Editor of
Femina
Zhao Kezhan,
Editor in Chief of
Stylemode.com
Bazaar Fashion Team
Ceci Fashion Team
Marie Claire Fashion Team Key Media @ Beijing Event
Top 6 favored by Female Editor
•Le Pliage Heritage Tricolore
•Jeremy Scott
• Memphis Cuir
• Le Pliage Héritage Luxe
• Le Pliage NEO
• Le Pliage Héritage LuxeHot Items RankingFeedback from MediaHighlight
• Vogue Candy – Fashion Director
Mini size bags become popular, and will be the trend of the brand. More particular attention to the details reflect the brand’s advantages. Memphis series in the materials and shapes are delicate.
• Vogue Sophie – Fashion News Editor
The new mini Le Pliage Heritage and box package are very fashionable. And clothing line is very real wear.
• Bazaar Wei Tian – Deputy Chief Editor
Feedback from MediaHighlight
• Marie Claire Fan Shumiao – Deputy Fashion Director
Black and natural color splice of Mini Heritage very suitable for daily match. This season’s heavy-bottomed loafers is very comfortable and all-match, suitable for taking photograph.
• L’officiel - Maggie Zhang – Fashion Director
I like the Memphis series, is very artsy and depth design inspiration. Color collision, stitching materials, and the geometric pattern design.
• Modern Weekly and Ifashion – Wang Chuyu – Fashion Editor
I more like the bright stitching Mini Heritage. And also the simple design clothing line. Feedback from MediaHighlight
• Blogger – Da Fei
I like the new season ads spokesperson Alexa. Enhance the fashion of the brand and also adds a lot of fun. Also I love Heritage Mini the most. Is very practical and will sell well.
• Lifestyle – Liao Zitong – Fashion Editor
The Memphis series is very unique. I love the pop art style, like their unique stitching materials. Corresponding ready to wear collection is also very photogenic.
• Rayli Fashion Pioneer – Wu Xinyu - Fashion Editor
Black gold match Mini Heritage is very suitable for autumn and winter to use. And gold color in the photo is very good.
Feedback from MediaHighlight
• Beijing Times – Gao Fei – Chief Editor
Like the Memphis series’ artistic sense, architectural design and pop art printing.
• Sina.com – Ji Yurou – Fashion Editor
Can’t wait to buy the Heritage Mini Size. Is all-match. Mini size and calf leather color mix is very popular this year, very chic!
• Ceci – Shao Jingwei – Chief Fashion Editor
Heritage’s box bag is small, exquisite and elegant color match.
Suggestion
•Men’s bags have less displays, which caused less choice for men’s fashion magazine to borrow and shoot.
•The shoulder strap of Mini Heritage’s box package can be shorter and will be more fashionable.
•The design of clothing can be more bold and more different directions to try.Feedback from Media
•Lent by Grazia
•Lent by Ceci
•Lent by Bazaar
•Lent by Robb Report LifestyleFashion Shooting Opportunity
Media: Feng Huang Fashion Fans Number: 1,020,000 Reviews on Social Networks
Fashion Blogger: Yiming Jingren Fans Number: 310,000 Reviews on Social NetworksCeci Shao JingweiCeci Zhong YanReviews on Social NetworksFashion Blogger Da FeiTarget Zhao YunReviews on Social NetworksChengdu Business Daily Chen HaoChongqing Evening News Feng LinReviews on Social NetworksWest China Metropolis DailyLi XuedanCity Life Liu WenyuReviews on Social NetworksSouth Metropolis Weekly Feng YingbinJinling Evening News Zhu LijuanReviews on Social NetworksFashion Blogger Yiming JingrenXin Weekly Zhang JingReviews on Social Networkshttp://v.youku.com/v_show/id_XOTY2MTAzMzA0.html?from=s1.8-1-1.2Event Report on Video Site-YouKu(1’45’’)Event Report on Websitehttp://fashion.sohu.com/20150528/n413981360.shtmlhttp://www.yoka.com/fashion/shopmap/2015/0528/4423950989644.shtmlhttp://www.yoka.com/fashion/windows/2015/0528/pic4424300957851.shtmlhttp://fashion.163.com/photoview/43AJ0026/83061.html#p=AQO2204J43AJ0026&from=tj_reviewEvent Report on Websitehttp://fashion.msn.com.cn/clothing/news/389054.shtmlhttp://accessory.haibao.com/article/1897272.htmEvent Report on Websitehttp://www.luxee.com/luxury-a-lifestyle/fashion-a-beauty/news/19145-longchamp-ad-campaign-autumn-2015.htmlhttp://www.luxee.com/luxury-news/new-products/19146-longchamp-jeremy-scott.htmlEvent Report on Websitehttp://www.luxee.com/luxury-a-lifestyle/big-a-accessories/big/19147-longchamp-mini-le-pliage-haritage.htmlhttp://www.luxee.com/luxury-a-lifestyle/big-a-accessories/shoes/19148-longchamp-shoe-collection-aw2015.htmlEvent Report on Websitehttp://luxury.rayli.com.cn/highfashion/lookbook/2015-05-28/pic483498_20.shtmlhttp://luxury.rayli.com.cn/news/2015-05-28/pic483478_4.shtmlEvent Report on Websitehttp://luxury.rayli.com.cn/shoesandbags/wishinglist/2015-05-28/pic483510_10.shtmlhttp://fashion.self.com.cn/news/news_17443a2443b4e581.htmlEvent Report on Websitehttp://www.vogue.com.cn/front_article/detail/news_1654616a73e47d0b?debug=clearcache&0.6563881721813232http://brand.haibao.com/article/1898342.htmEvent Report on Websitehttp://accessory.haibao.com/article/1898886.htmhttp://accessory.haibao.com/article/1901666.htmEvent Report on Websitehttp://dsnb.e23.cn/shtml/dsnb/20150601/1444130.shtmlhttp://style.youth.cn/2015/0528/1244135.shtmlEvent Report on Websitehttp://www.qianhuaweb.com/2015/0529/2778620.shtmlhttp://news.efu.com.cn/newsview-1111624-1.htmlEvent Report on Websitehttp://www.tnc.com.cn/info/c-010006002-d-3524147.htmlEvent Report on WebsiteThank you ！
