2016 PlayStation
《Transformers: Devastation》
H5 Mini Game Proposal
2016-02-16Purpose
Raise the brand awareness
Find and catch real leadsPlayStation subscriptionAbout WechatWechat is the most popular social app with its good user experience and reasonable way of brand promotion in China.Monthly active users are about 57 million, permeability of 93% in first tier cities, permeability of 69% in second tier cities. Wechat for the brand to launch the public number, to maintain customer, brand promotion more than a point to the point of the channel. WeChat Subscription of PlayStationPlayStation subscription has 72449 fans, of which 96% of the fans to the platform message 1~5 times, received a total of 1130 comments, the average number of 126 per push harvest review.The advantages about H5 Mini Game on WechatAdvantageWechat with its point to point, precise delivery of the advantage, the brand information pushed to the fans, fans will be interested in the quality of its brand content forward to the circle of friends to form a two communication and reading (word of mouth).
H5 become the big brands to promote products, enhance brand volume, attract the most common means of potential users with its rich content and creative forms.The Process of The H5 Mini GamePicture for style designPrepare to fightWechat PushFirst PageEnter the H5 after touching push(1)(2)(3)(4)Click the bottom to push the prize list《变形金刚 破坏战士》，挑战大力神，赢取PlayStation 4Picture for style designThe Process of The H5 Mini GameTouch the sreen rapidly to defeat Devastator within 15sPicture for style designThe Process of The H5 Mini GameShare to Circles(8)(8)(9)(10)Friends help host to defeatThe Process of The H5 Mini GameHost defeat Devastator under the friends’help will be into the bonus page and have chance to get the prize.Friends also can enter and experience the new game after help if he would be interested in this.(10)(11)Picture for style designThe Process of The H5 Mini GameThe game information(11)(12)(13)Link to JDSuggestion about the prizes of the H5One PlayStation 4
Two PlayStation Vita
Four《Transformers Devastation》
Eight DS4 contrllers
Twenty PSN game DLC code
Another PS keepsakesThe Source of the H5 ElementsAll elements are from the game promotion video and offical websiteThe elements are from the game and ofiical sreenshotThe Source of the H5 ElementsThe elements are from the game and offical websiteThe Source of the H5 ElementsPromotion of KOLsAdvantageThe KOLs of Wechat circles have a lot of (3500+) fans and fiends about games,comics or toys. They forward and shared the H5 in circles to let the fans know that what brand doing these days and which product will be on sale in near future.
The brand can receive the comments from the fans.BRITA China-Proprietary and Confidential15ScheduleWechatH5
DevelopKOLH5 on20 KOLs forward H5
Start on 3.3H5 Develop
2.20.~3.2H5 online
3.3~3.11H5 Design
2.17~2.19Push
3.3Push
3.9KOL Selected
Before 3.1KPI*H5体验人数和转化数参考了天猫双十二公众微信号用户体验率及转化率的数据
Thank You
