PROPOSAL FOR ETRO FW17 PRESS DAYContentPROPOSAL FOR PRESS DAY
Overview/Time/Location/PR Objective
Media List
VENUE REFERENCE
The Opposite House – Bei Space & Sureno
CHAO Hotel – The Plaza & The Glassroom & The Amphitheatre
InterContinental Beijing Sanlitun
PROPOSAL FOR PRESS DAY
Overview
ETRO will hold a press day to showcase the 2017 FW collection on May 18th, 2017. We will invite approximately 150 editors from all kinds of media, fashion bloggers and stylists will be also introduced as well. Meanwhile, there will be a wonderful customer service for ETRO VIP customers.
Highlight
Present design inspiration and brilliant handcraft of ETRO FW17 menswear and womenswear
Interact and communicate with media in a more free environment
Let the media experience ETRO’s Italian joyful lifestyle
Develop relationship with ETRO VIP customersTime: May. 18th ,2017
Location: Beijing, China
Media: About 150
PR Objective:
Brand culture and design inspiration publicity will be given to all media, in order to maintain a benign relationship between brand and media.
For a better arrangement of FW17 PR samples according to media requests and feedbacks.
Pitching more shooting requests during presentation.
PROPOSAL FOR PRESS DAY
Media List PROPOSAL FOR PRESS DAY
PROPOSAL FOR PRESS DAY
Media ListMedia List PROPOSAL FOR PRESS DAY
Media List PROPOSAL FOR PRESS DAY
Media List PROPOSAL FOR PRESS DAY
Media List PROPOSAL FOR PRESS DAY
Media List PROPOSAL FOR PRESS DAY
Media List PROPOSAL FOR PRESS DAY
VENUE REFERENCE
Table of Contents
The Opposite House – Bei Space & Sureno
CHAO Hotel – The Plaza & The Glassroom & Club Room & B1
InterContinental Beijing Sanlitun
14Opposite House – Bei SpaceLocation
Taikoo li Sanlitun North, No.11 Sanlitun road, Chaoyang District, Beijing
Overview
The Opposite House is a striking hotel that puts you in the heart of Beijing life. The Opposite House takes its name from the guesthouse, which sits on the opposite side of a traditional courtyard style home. Its contemporary design created by Japanese architect Kengo Kuma conveys serenity and quietude, the 99-room hotel mixes dramatic contemporary style with Chinese traditional designs and abundant space. Its four modern, lively restaurants and bars are essential destinations in Taikoo Li Sanlitun Beijing.
The Opposite House
The Opposite House
Outside View
The Opposite House
Main Entrance
The Opposite House
Lobby
The Opposite HouseMap
The Opposite House
Location
B1/F, The Opposite House, Taikoo li Sanlitun North, No.11 Sanlitun road, Chaoyang District, Beijing
Overview
Nestled within the stunning interior of The Opposite House, the combination of raw and refined makes
this unique space ideal for meetings, events and banquets. With a field of hanging pendant lights Bei
Space exudes understated sophistication, serving as a canvas for highly personalised or creative
events. Choose specially tailored menus from any of our award winning restaurants, whether it’s the
Mediterranean flavours of Sureno or the Chinese gastronomic delights of Jing Yaa Tang we have
options for everyone.
Venue Use Suggestion: Press Preview
Available Area: 180 ㎡
Rent Fee: 80,000RMB 08:00 – 18:00 (Include VAT fee, plain invoice only)
The Rental Includes : - Complimentary over night pre-set up after 23:00
- Use of the meeting room
- Complimentary use of LCD projector with screen
Beverage Package (1 person): - Coffee & Tea @ 58rmb+16.6%
- Soft drink + chilled juice @98rmb+16.6%
Canapés Package (1 person): - 3 types of canapés@88rmb+16.6%
- 4 types of canapés@108rmb+16.6%
- 5 types of canapé @128rmb+16.6
The Opposite House – Bei Space
General Information
The Opposite House – Bei Space
The Opposite House – Bei Space
The Opposite House – Bei Space
Refreshment Area - With a fully-equiped bar facility, Bei Space allows for a smooth operation
The Opposite House – Bei Space
Floor Plan
25CHAO Hotel – The Plaza & The Glasshouse & The AmphitheatreLocation:
4 Workers’ Stadium E. Rd., Chaoyang District, Beijing
Overview:
Founded in Beijing in 2015, CHAO is a company that specializes in the creation and delivery of relevant and contemporary lifestyle experiences. At the core of all spaces are a series of curated experiences that aim to inspire and elevate a quality lifestyle. It is a synthetic art space that use both art and finance as the main clue, launched culture, economy, art and cross-border.An affiliate company of private equity hotel investment firm, CHAO is a brand management company that operates the CHAO brand, including a series of lifestyle products catering to every context of contemporary life: work and leisure, meetings and socializing, travel and living.
CHAO Hotel
Outside View
CHAO Hotel
Main Entrance
CHAO Hotel
Map
CHAO Hotel
CHAO HotelLocation:
1/F, CHAO Hotel, 4 Workers’ Stadium E. Rd., Chaoyang District, Beijing
Overview:
The Plaza is an art exhibition and event spaces located on the 1F level. Provides an interesting canvas for different types of installation art, performance, art & design exhibitions. The focus of the exhibitions here will celebrate heritage and modernity. Providing many partnership and cooperation opportunities. Connecting emerging and established artists with universities, traditional craftsman and lifestyle brands
Venue Use Suggestion: Press Preview
Available Area : 400 ㎡
Rent : 45,000RMB/DAY (Include 10% VAT)
Set-up : 45,000RMB * 80% = 36,000RMB/DAY ( Include 10% VAT)
CHAO Hotel – The Plaza
CHAO Hotel – The Plaza
CHAO Hotel – The Plaza
Floor Plan – Area 4 (The Plaza)
Location:
2/F, CHAO Hotel, 4 Workers’ Stadium E. Rd., Chaoyang District, Beijing
Overview:
The intimate and uniquely designed Glasshouse provides a spectacular setting for any event or exhibition.
Flexible and multipurpose space, ideal for art exhibitions, fashion shows, wedding ceremonies and cocktail
parties of up to 200 guests. The Stone Steps in front of the Glass Room, projections on the large columns
complements the art in the area or acts as a grand red carpet entrance for the Glass house Space on the 2F.
Venue Use Suggestion: Press Preview
Available Area: 205 ㎡
Rent : 50,000RMB/DAY (Include 10% VAT)
Set-up : Free charge from 01:00 on the event day
CHAO Hotel – The Glasshouse
CHAO Hotel – The Glasshouse
The Stone Steps – As a grand red carpet entrance for the Glasshouse Space on the 2F. Not free to use, the rental fee is 30,000rmb/day (Include VAT)
CHAO Hotel – The Glasshouse
The Stone Steps – Set Up Reference
CHAO Hotel – The Glasshouse
The platform in front of the Glasshouse is free to use
CHAO Hotel – The Glasshouse
CHAO Hotel – The Glasshouse
Set – up Reference
CHAO Hotel – The Glasshouse
Floor Plan – Area 2 (The Glasshouse)
Location:
B1/F, CHAO Hotel, 4 Workers’ Stadium E. Rd., Chaoyang District, Beijing
Overview:
A spectacularly designed space for performance art and shows of all types. The large staircase provides a great format for the audience to intimately connect and interact with the art. Ideal for hosting mini-concert series, roadshows, forums, panel discussions, stand up comedy, performance arts and TED talk style presentations.
Venue Use Suggestion: Press Preview
Available Area: 130 ㎡
Rent : 38,000RMB/DAY (Include 10% VAT)
Set-up : Free charge from 01:00 on the event day
CHAO Hotel – The Amphitheatre
CHAO Hotel – The Amphitheatre
Venue Photo Set – up Reference
42InterContinental Beijing SanlitunLocation:
No. 1 South Sanlitun Road, Chaoyang District, Beijing
Overview:
InterContinental Beijing Sanlitun is a truly International luxury Hotel located in famed fashion and lifestyle area with panoramic views of Beijing.
InterContinental Beijing Sanlitun, a truly international brand with latest fashion design, conveniently located in the most stylish entertainment district in Beijing, with easy access to famous leisure and scenicspots, ideally for travelers and social connectors with an aspirational lifestyle. The iconic hotel suitably adjacent to Embassy and CBD areas, boasts the most contemporary rooms and suites, cosmopolitan dining options, and 1,500 square meters creating the largest meeting facility in the area, truly balance the dynamic life for business and leisure travelers.
InterContinental Beijing Sanlitun
Main Entrance
InterContinental Beijing SanlitunThank You For Your Comments!
