Shiseido Routine Report2.1-2.29By MRM Total fans of Sina Weibo arrives the 289,517 with the good performance, but the Engagement rate should be improved in the following routines
The fans increase of Wechat arrives 2,488 with great Engagement Rate. In some degree, the activity of Wechat plays a important role for fans growth and engagement. Hence, we should keep activity-oriented content in the following routines
WeiboContentReplyRetweetsLikesExposure60917755791122WTotal FansEngagement RateReading: 52,049
Repost: 545
Reply: 310
Like: 39
Engagement rate: 1.72%2/11Reading: 23,841
Repost: 50
Reply: 140
Like: 13
Engagement rate: 0.85% Reading: 30,291
Repost: 4
Reply: 13
Like: 12
Engagement rate: 0.10%
Reading: 28,882
Repost: 3
Reply: 4
Like: 14
Engagement rate: 0.07% Reading: 15,931
Repost: 0
Reply: 1
Like: 7
Engagement rate: 0.05%
Reading: 21,614
Repost: 1
Reply: 16
Like: 8
Engagement rate: 0.12%
Reading: 15,794
Repost: 3
Reply: 52
Like: 17
Engagement rate: 0.46%
Reading: 9,473
Repost: 0
Reply: 5
Like: 15
Engagement rate: 0.21%
Reading: 29,218
Repost: 9
Reply: 5
Like: 28
Engagement rate: 0.14%
Reading: 14,953
Repost: 6
Reply: 31
Like: 11
Engagement rate: 0.32% Reading: 26,555
Repost: 3
Reply: 9
Like: 12
Engagement rate: 0.09%
Reading: 36,331
Repost: 9
Reply: 13
Like: 12
Engagement rate: 0.09% Reading: 52,049
Repost: 545
Reply: 310
Like: 39
Engagement rate: 1.72% Reading: 55,331
Repost: 4
Reply: 13
Like: 19
Engagement rate: 0.07% Reading: 26,510
Repost: 0
Reply: 3
Like: 15
Engagement rate: 0.07% Reading: 17,701
Repost: 0
Reply: 1
Like: 7
Engagement rate: 0.05% Reading: 15,836
Repost: 0
Reply: 1
Like: 11
Engagement rate: 0.08% Reading: 29,431
Repost: 1
Reply: 4
Like: 15
Engagement rate: 0.07%
Reading: 21,490
Repost: 1
Reply: 7
Like: 12
Engagement rate: 0.09%
Reading: 28,503
Repost: 5
Reply: 6
Like: 19
Engagement rate: 0.11%
Reading: 29,728
Repost: 3
Reply: 8
Like: 18
Engagement rate: 0.10%
Reading: 30,288
Repost: 1
Reply: 6
Like: 19
Engagement rate: 0.09% Reading: 23,841
Repost: 50
Reply: 140
Like: 13
Engagement rate: 0.85% Reading: 26,053
Repost: 0
Reply: 5
Like: 20
Engagement rate: 0.10%
Reading: 26,620
Repost: 3
Reply: 4
Like: 18
Engagement rate: 0.09%
Reading: 18,003
Repost: 2
Reply: 15
Like: 8
Engagement rate: 0.14% Reading: 23,434
Repost: 4
Reply: 6
Like: 12
Engagement rate: 0.09% Reading: 34,963
Repost: 6
Reply: 13
Like: 13
Engagement rate: 0.09% Reading: 28,187
Repost: 0
Reply: 9
Like: 18
Engagement rate: 0.10%
Reading: 23,262
Repost: 12
Reply: 11
Like: 17
Engagement rate: 0.17%
2/17Reading: 14,992
Repost: 0
Reply: 4
Like: 13
Engagement rate: 0.11%
Reading: 23,785
Repost: 2
Reply: 2
Like: 13
Engagement rate: 0.07% Reading: 14,939
Repost: 2
Reply: 6
Like: 11
Engagement rate: 0.13% Reading: 18,081
Repost: 1
Reply: 2
Like: 14
Engagement rate: 0.09% 2/172/172/172/18Reading: 18,010
Repost: 1
Reply: 8
Like: 14
Engagement rate: 0.13% Reading: 12,547
Repost: 1
Reply: 10
Like: 12
Engagement rate: 0.18% Reading: 36,008
Repost: 5
Reply: 21
Like: 20
Engagement rate: 0.13%
Reading: 21,194
Repost: 2
Reply: 6
Like: 15
Engagement rate: 0.11%
Reading: 15,430
Repost: 2
Reply: 12
Like: 13
Engagement rate: 0.17% Reading: 18,738
Repost: 1
Reply: 8
Like: 12
Engagement rate: 0.11%
Reading: 12,843
Repost: 1
Reply: 8
Like: 11
Engagement rate: 0.16%
Reading: 12,023
Repost: 0
Reply: 3
Like: 8
Engagement rate: 0.09% Reading: 19,322
Repost: 1
Reply: 8
Like: 15
Engagement rate: 0.12% Reading: 11,654
Repost: 0
Reply: 7
Like: 15
Engagement rate: 0.19% Reading: 16,333
Repost: 2
Reply: 10
Like: 14
Engagement rate: 0.16%
Reading: 21,295
Repost: 1
Reply: 4
Like: 18
Engagement rate: 0.11%
Reading: 16,433
Repost: 3
Reply: 9
Like: 14
Engagement rate: 0.16%
Reading: 8,938
Repost: 2
Reply: 5
Like: 13
Engagement rate: 0.22% Reading: 7,741
Repost: 0
Reply: 6
Like: 12
Engagement rate: 0.23% Reading: 9,546
Repost: 0
Reply: 7
Like: 13
Engagement rate: 0.21%
Reading: 5,067
Repost: 3
Reply: 8
Like: 13
Engagement rate: 0.47% Reading: 27,985
Repost: 7
Reply: 9
Like: 16
Engagement rate: 0.11% Reading: 8,068
Repost: 1
Reply: 12
Like: 16
Engagement rate: 0.36% Reading: 21,038
Repost: 1
Reply: 6
Like: 11
Engagement rate: 0.09%
Reading: 20,157
Repost: 0
Reply: 2
Like: 5
Engagement rate: 0.03%
Reading: 30,587
Repost: 3
Reply: 7
Like: 10
Engagement rate: 0.07%
Reading: 18,733
Repost: 0
Reply: 2
Like: 6
Engagement rate: 0.04% Reading: 16,196
Repost: 0
Reply: 1
Like: 4
Engagement rate: 0.03% Reading: 16,104
Repost: 0
Reply: 1
Like: 5
Engagement rate: 0.04%
Reading: 15,490
Repost: 2
Reply: 5
Like: 7
Engagement rate: 0.09%
Reading: 21,020
Repost: 0
Reply: 3
Like: 5
Engagement rate: 0.04% Reading: 30,026
Repost: 2
Reply: 3
Like: 10
Engagement rate: 0.05% WechatContentRepostReadLink clickLikes780721169631974710Total FansEngagement RateReading: 120216
Repost+collection: 239
Link click: 5601
Engagement rate: 48.7%
Comment number: 7DATE:2/3Reading: 8006
Repost+collection: 57
Link click: 0
Engagement rate: 18.4%
Comment number: 1416
DATE:2/3Reading: 12178
Repost+collection: 201
Link click: 11362
Engagement rate: 95%
Comment number: 11DATE:2/12Reading: 5030
Repost+collection: 113
Link click: 0
Engagement rate: 2.5%
Comment number: 13DATE:2/12Reading: 2345
Repost+collection: 48
Link click: 0
Engagement rate: 18.51%
Comment number: 386DATE:2/12Reading: 2909
Repost+collection: 74
Link click: 0
Engagement rate: 2.89%
Comment number: 10DATE:2/12Reading: 13596
Repost+collection: 502
Link click: 0
Engagement rate: 4.99%
Comment number: 177DATE:2/19Reading: 4469
Repost+collection: 82
Link click: 0
Engagement rate: 2.10%
Comment number: 12DATE:2/19Reading: 10009
Repost+collection: 320
Link click: 0
Engagement rate: 3.48%
Comment number: 16DATE:2/26Reading: 6395
Repost+collection: 302
Link click: 0
Engagement rate: 5.09%
Comment number: 9DATE:2/26Reading: 4722
Repost+collection: 102
Link click: 0
Engagement rate: 2.48%
Comment number: 7DATE:2/2678%公众号会话好友转发3%11%朋友圈7%历史页消息1%其他ShanghaiBeijingGuangzhou1 用户数：15728
占比：11.47%2用户数：13974占比：10.19%3用户数：9219
占比：6.72%MAN 用户数：21893 占比15.96%WOMAN 用户数：114478 占比83.46% Sina Weibo:
The total content number of Sina Weibo arrives 60
CNY: 9 pieces
Branding: 8 pieces
Product: 43 pieces
Learning:
On the Feb, the product-oriented contnet takes a big position in the Weibo. In order to expand the influence of Branding and let more people know Shiseido, the branding-oriented content should be increased;
Enriching the activity forms in order to expand the exposure of Weibo, such as the fans who share our content and @ their five friends have the chance to take part in lottery.
Wechat:
The total content number of Wechat arrives 7, in which about 2 activity-oriented content.
Learning:
The engagement rate of Wechat keeps good condition Hence, the prived-event should be maintained;
The activity-oriented content keeps the great performance. Hence, the activity-oriented shouled be contained in the following routines.
