LIFE PLANKTON™ ,M A S K,MAD PCI OCTOBER 2015 MAD PRS SEPTEMBER 2015 MARKETING BOOK B1507053 REPLY BEFORE MARCH 27th ,L I F E P LAN K TON™ ,E S S E N C E ,# 2 ,T O P 2 B i o t h e r m P r o d u c t Y T D F e b r u a r y ,5 0 % ,I n v o l u m e v s h y d r a t i o n # 1 L A U D E R M I C R O E S S E N C E 3 Q ,1 6 2 k U n i t s S o l d l a u n c h j u n e 2 0 1 4 ,4 0 % R e c r u i t m e n t R a t e v s 2 4 % B r a n d r a t e ,A w a r d W i n n i n g P r o d u c t C o s m o p o l i t a n & G l a m o u r ,SOURCE: SELL-OUT REPORT NPD BIOTHERM DECEMBER 2014 ,BUILDING A STAR FRANCHISE ,X 3 ,ANOTHER PRODUCT ANOTHER MIRACLE ,2014 ,8.5M€ ,2015 ,15M€ ,2016 ,25M€ ,SOURCE: SELL-IN BIOTHERM DECEMBER 2014 ,CONSUMER INSIGHT ,M y d a i l y l i f e r h y t h m a n d e n v i r o n m e n t a r e h a r s h f o r m y s k i n . ,S e n s i t i z e d a n d f r a g i l i z e d , I c a n f e e l i t t i g h t , i r r i t a t e d , u n c o m f o r t a b l e . R e d n e s s a p p e a r s w h i l e f i n e l i n e s a r e m o r e a n d m o r e v i s i b l e . ,I n e e d a s k i n s a v e r , a m i r a c l e p r o d u c t t h a t c a n a c t a s a r e s c u e r w h e n I n e e d i t t h e m o s t . ,1 N I G H T , T O E X P E R I E N C E A M I R A C L E S K I N H E A L I N G . ,N E W ,L I F E P L A N K T O N ™ ,M A S K ,THE POWER OF 10% LIFE PLANKTON™ ,This fresh and raw melting gel contains 10% of fermented L I F E P L A N K TO N™ : th e h i g h e s t c o n c e n t r a t i o n e v e r . ,T h i s u n i q u e t e x t u r e f u s e s w i t h s k i n a n d w r a p s i t like a real cataplasm to deeply infuse its healing power. ,M I R A C L E H E A L I N G ,EXTREME SOOTHING ,& ,DEEP REPAIR ,- R e d n e s s s o o t h e d - D i s c o l o r a t i o n s r e d u c e d - I r r i t a t i o n s r e l i e v e d ,- D e n s e l y p l u m p e d - R a d i a n c e r e - i g n i t e d - B o u n c e r e - c r e a t e d ,MAD PCI OCTOBRE 2015 – PPI 58€ ,TESTED ON FRAGILIZED & SENSITIZED SKIN ,SUBMIT TO CLINICAL TEST RESULTS ,FRAGILE & SENSITIVE SKIN ,- irritated / redness prone skin - ultra dry skin smoke & pollution exposed - extreme UV exposure - post-aesthetic procedure / laser treated skin ,-,REDNESS + ,IRRITATIONS ,EXTREME DRYNESS ,UNEVEN TEXTURE ,FINE LINES + ,DYSCHROMIA ,EVEN THE MOS T FRAG I L IZ ED SK INS ARE HEA L ED ,N E W ,WRAPPING APPLICATOR ,BIOTHERM EXCLUSIVE ,A D A P T S T O F A C E C O N T O U R S ,The wrapping applicator ensures the full efficiency ,of the formula. Ergonomic shaped ultra-soft silicone tip composition adapts itself perfectly to face contours. ,It brings a delightfully refreshing & soothing sensation on the skin and spreads the formula homogenously. ,I N V I S I B L E B A N D A G E ,It recreates an invisible bandage wrapping your skin in the miraculously fermented raw melting gel. ,H O W T O U S E ? ,Simply dip once into the jar 2 times a week. Rinse the applicator off with hot water and dry it with a towel after use. ,REBIRTH ,1 s t M A S S A G E ,C O N C E R N / l i f e l e s s s k i n ,t w i c e a w e e k ,1 ,D ip the b rush once . Wi th one s ide of the b rush , sp read the mask w i th la rge s trok ing movements f rom the centre of the face to the outwa rds . ,- fo rehead ,- nose to the temp les ,- centre of the ch in up to unde rneath the ea rs . ,F in ish w i th upwa rds movements on the neck . ,1 ,2 ,2 ,D ip once mo re . Focus on pa r t icu la r ly sens i t ive or d ry a reas such as the cheeks , the forehead… ,Leave on a l l n ight , c leanse the sk in as usua l in the morn ing . ,RESCUE ,2 n d M A S S A G E ,when needed - once a week ,1 ,D ip the b rush in the ja r once aga in App ly mask w i th ve r t ica l s trokes , f rom the base of the neck to unde rneath the ch in . Repeat the s trokes 3 t imes . ,2 ,1 ,2 ,Wi th one s ide of the b rush , app ly the mask w i th la rge s trok ing movements f rom the centre of the ch in , up and outwa rds to the temp les . ,Repeat the s troke 3 t imes on each s ide to sp read the mask even ly . Draw ve r t ica l l ines on the nose up to the forehead . ,3 3 ,F in ish on the déco l le té , and app ly w i th back and for th hor izonta l s trokes . ,Leave on fo r 10 m inutes. Remove w i th cotton soaked w i th B iosou rce lot ion or w i th tep id wate r . ,THE ROUTINE ,AC T IVA T E ,skin before applying care ,RESCUE ,skin when you need it ,EVERYDAY ,TWICE A WEEK ,REFERENCES & RECRUITMENT STRATEGY ,TO SELL ,TO SAMPLE ,NEW SELL-OUT STRATEGY MORE AFFORDABLE ,GWP TOOL WHEN PURCHASE OF THE 75ml JAR ,ULTRA PREMIUM FINISHED GOOD ,ON COUNTER SAMPLE + DIGITAL CTA ,SET TRIAL SIZE ,LIFE PLANKTON™ MASK ,M O N O D O S E ,7 m l – P P I = 7 € ,M V ,7 5 m l – P P I = 5 8 € ,G W P ,T O O L ,S A M P L E ,T R I A L S I Z E ,5 m l ,1 5 m l ,360°TO COME ,STORY-TELLING ,CONSUMER’S ENGAGEMENT ,NEW FILM ,STAGING ,RECOVER, RESET & RESTART ,INTEGRATED IN ,CHINESE NEW YEAR 2016 ,EVENT ,FERMOGENESIS™ ,LIFE PLANKTON™ ,ESSENCE & MASK ,A STATE-OF-THE-ART FERMENTATION PROCESS ,+ MASK & GWP TOOL + NEW ELEMENTS ,APPENDIX ,NEW MASK JAR 75ML ,MORE PREMIUM ,SPECIFIC VS JAR CREAMS ,PRICE POSITIONING COMPETITION ,CRÈME DE LA MER ,Intense Revitalizing Mask ,110€/75ml ,DIOR ,ONE ESSENTIAL Masque Régénérant Ultra-Détox ,90€/50ml ,SHISEIDO ,IBUKI Multi Solution Gel ,38€/30ml ,BIOTHERM LIFE PLANTKON™ MASK ,58€/75ml ,CLINIQUE TURNAROUND Instant facial ,50€/74ml ,SOURCE: MY DRP.NET/2015 ,LOGISTIC CODES ,ARTICLE EAN CODE ,LOG CODE NAME ,CIV ,PPI ,FG ,PRS ,3614271234186 ,L9197500 ,LIFE PLANKTON™ MASK P75ML ,8.56€ ,58€ ,3614271234285 ,L9197400 ,LIFE PLANKTON™ MASK P75ML PRS ,3.19€ ,TEST ,3614271234292 ,L9197300 ,LIFE PLANKTON™ MASK P75ML TEST ,6.71€ ,TS ,3614271234308 ,L9197200 ,LIFE PLANKTON™ MASK P15ML TS ,1.61€ ,DOSE ,3614271255174 ,L9258600 ,LIFE PLANKTON™ MASK D7ML DOSE ,1.60€* ,7€ ,SAMPLE 3614271234315 ,L9197100 ,LIFE PLANKTON™ MASK P5ML SAMPLE ,0.64€ ,TOOL ,3614271235909 ,L9200800 ,LIFE PLANKTON™ MASK APPLICATEUR ,1.16€ ,INTERNATIONAL MARKETING ,INTERNATIONAL LOGISTICS ,THIBAULT PRAT - PM thibault.prat@loreal.com ,ANNE-LISE BILDSTEIN anne-lise.bildstein@loreal.com ,SYLVIA TOURNERY - GM sylvia.tournery@loreal.com ,ORDER YOUR QUANTITIES BEFORE MARCH 27th ,2015 ,*ESTIMATIVE CIV based on 80k units – lower price if more quantities are ordered ,
