Campaign Idea!,点一点,千妆变 ,“Virtually try on thousands of makeup in a second!”!,Road Map,10.11~10.13
,10.14~10.16
,10.17~11.7
,Teaser Video ,*3 celebrities*100KOLs,Grand Launch,*Official TVC * PR Event,Thematic UGC content,* #makeup Yourself#* #makeup your boyfriend* #makeup your BFF# • 55 KOLs,Countdown post,*3 days *Counting down for Grand Launch,Golden 72 Hours,*9 Celebrities endorsement *50 KOLs’ endorsement,The
17th
Look
*
3
celebri,es
mix&match
*
45
KOLs
warm
up
,3
2
1
,3
,点一点,千妆变 ,1.! TEASER!2.! DOWNLOAD!3.! TRY & SHARE!,Getting attention quickly through an iconic affair.
,Big Day:APP officially launch .
Golden 72 Hours:Getting continual attention via viral content
,Continually impress user by long-term interaction.
,点一点,千妆变 ,1.! TEASER!2.! DOWNLOAD!3.! TRY & SHARE!,Getting attention quickly through an iconic affair.
,Big Day:APP officially launch .
Golden 72 Hours:Getting continual attention via viral content
,Continually impress user by long-term interaction.
,1. ! TEASER !10.13~14,Celebri,es
shows
their
stunned
reac,on
on
Weibo/
Wechat;
,Something
fun
is
happening
when
you
touch
your
iPhone;
An
incredible
makeup
mirror;
an
unprecedented
makeup
revolu,on;
October
14th,
overturn
your
imagina,on!
,WOW!
Incredible!
,WOW!
Amazing!
,WOW!
Absolutely
the
magic
mirror!
,1. ! TEASER !10.12~14,Over
200
KOLs
con,nually
post
their
surprised
reflec,on
,An
incredible
makeup
mirror;
an
unprecedented
makeup
revolu,on;
October
13th,
overturn
your
imagina,on!
,1. ! TEASER !,L’oreal Paris officially deliver the countdown post, showing an attitude of changing makeup !,1. ! TEASER !10.11,The
smallest
ever
makeup
counter.
Open
in
3
days.
,1. ! TEASER !10.12,Thousands
of
makeup
products
are
ready.
Two
days
aSer,
change
as
you
wish.
,1. ! TEASER !10.13,The
makeup-‐trying
high
tech
of
tomorrow.
Coming
Soon!
,点一点,千妆变 ,1.! TEASER!2.! DOWNLOAD!3.! TRY & SHARE!,Getting attention quickly through an iconic affair.
,Big Day:APP officially launch .
Golden 72 Hours:Getting continual attention via viral content
,Continually impress user by long-term interaction.
,2. ! DOWNLOAD! 10.14,October
14th,
the
Big
Day,
,Makeup
Genius
APP
officially
launch.
,Tradi,onal
medias+
Online
medias,
ignites
a[en,on
at
the
same
,me.
,2. ! DOWNLOAD! 10.14,2. ! DOWNLOAD! 10.14,Big
Day
Banners
,2. ! DOWNLOAD! 10.14,2. ! DOWNLOAD! 10.14,2. ! DOWNLOAD! 10.14,2. ! DOWNLOAD! 10.14,2. ! DOWNLOAD! 10.14,2. ! DOWNLOAD! 10.14,2. ! DOWNLOAD! 10.14,2. ! DOWNLOAD! 10.14,Shopping
makeup
online
cannot
try?
,EC
Plaborm
,淘宝标准
,2. ! DOWNLOAD! TagOn Banner 10.15~17,2. ! DOWNLOAD!,The
golden
72
hours
,All-‐stars
par,cipated
makeup
challenge
,Con,nually
drawing
a[en,on
of
public
,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#范冰冰 ,我能驾驭多少角色，就能驾驭多少妆容！ @XXX 15S你能驾驭多少妆容？来跟我比比啊。#千妆变，到你了#！ ,参考妆容
,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#李宇春 ,舞台上激情四射的我和生活中随性的我都只是一部分的我，I‘m everyone, I’m no one...#千妆变，到你了！# why me,why not you?
,@XXX ,参考妆容
,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#李冰冰 ,都说女人善变，15S让大家看看什么叫真正的善变！ @XXX，一起来做变型女金刚！#千妆变，到你了# ,参考妆容
,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#景甜 ,年轻就爱尝鲜！15S就让你看看我有多少新鲜想法！ 下一个，@XXX #千妆变，到你了# ,参考妆容
,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#阮经天 ,谁说善变是女人的特权？善变的男人戏路宽！ @XXX 是男人就来72变！#千妆变，到你了# ,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#白客 ,万万没想到，我王大锤也能有这么多面！15s就能把你们美哭，像我这么貌美的男人，应该很快就会升职加薪，当上总经理，出任CEO，迎娶白富美，走向人生巅峰吧！@XXX #千妆变，到你了# ,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#王琳 ,你有本事变妆啊！15s从雪姨变到叶传萍，不服来变！ @XXX
#千妆变，到你了#！ ,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#郭碧婷 ,千篇一律太无聊，千妆百变才过瘾！ @XXX 这么出彩的神器实在适合你。#千妆变，到你了# ,2. ! DOWNLOAD!,10.14 14：00,#Makeup
Challenge#谢依霖 ,给我15s，我可以HOLD住全美妆界！ @XXX @XXX #千妆变，到你了# ,2. ! DOWNLOAD!,KOL
respond
the
call,
taking
part
in
makeup
chanllenge
,点一点,千妆变 ,1.! TEASER!2.! DOWNLOAD!3.! TRY & SHARE!,Getting attention quickly through an iconic affair.
,Big Day:APP officially launch .
Golden 72 Hours:Getting continual attention via viral content
,Continually impress user by long-term interaction.
,TRY & SHARE,10.16~10.21,3.
,# Makeup yourself # ,3.
TRY & SHARE,女汉子怎么变才够惊艳？ ,女神怎么变才能超越自己？ ,Honey guy can also be sexy? Which kind of look is the cutest? ,38
,TRY & SHARE,10.22~10.28,3.
,# Makeup your boyfriend # ,3.
,TRY & SHARE,@十元诗苑 晒情侣装不如晒情侣妆！ ,@西门大嫂 这才是正宗的“夫妻相”！ ,TRY & SHARE,10.29~11.4,3.
,# Makeup your BFF # ,3.
TRY & SHARE,妆容可以千变万化， 好闺蜜只有你一个！ ,一人一款妆容， 就是超和谐的闺蜜妆！ ,TRY & SHARE,11.4~11.14,3.
,# No.17 Look # ,3.
,TRY & SHARE,Join
the
compe,,on
,Select
my
favor
,我要参赛 ,我要评选 ,You
are
the
17th
LOOK!
,第17个LOOK就是你！ ,万份小美盒等你赢！ ,参与越多，得奖几率越高！ ,上传妆容参加千妆变大赛！ 为喜欢的妆容点赞！ ,Upload
your
makeup,
,Sat 11-Oct ,Mon 13-Oct ,Sun 12-Oct ,Teaser ,范冰冰 ,景甜 ,王琳 ,Tue 14-Oct ,明星接⼒力,范冰冰 ,李冰冰 ,李冰冰 ,阮经天 ,郭碧婷 ,李宇春 ,Wed 15-Oct ,Thu 16-Oct ,Fri 17-Oct ,Theme Look1 1:makeup yourself,5位KOL,5位KOL,李宇春 ,王大锤 ,80位KOL,谢依霖 ,50位KOL,Countdown Post,3 Days Left,2 Day Left,1 Day Left,18-Oct ,25-Oct ,1-Nov ,19-Oct ,Makeup yourself,20-Oct ,5位KOL,27-Oct ,5位KOL,3-Nov ,5位KOL,26-Oct ,Makeup your boyfriend,2-Nov ,Makeup your BFF,景甜 ,阮经天 ,王大锤 ,王琳 ,郭碧婷 ,谢依霖 ,40位KOL,PR Live,21-Oct ,5位KOL,28-Oct ,5位KOL,4-Nov ,5位KOL,40 KOL,Grand Launch,TVC+NewGirl,40 KOL,22-Oct ,5位KOL,29-Oct ,5位KOL,5-Nov ,景甜 ,15位KOL,23-Oct ,Theme Look 2,30-Oct ,Theme Look 3,6-Nov ,第17个look,李冰冰 ,15位KOL,24-Oct ,5位KOL,31-Oct ,5位KOL,7-Nov ,范冰冰 ,15位KOL,45
,Sat 11-Oct ,Mon 13-Oct ,Sun 12-Oct ,Teaser ,范冰冰 ,景甜 ,王琳 ,Tue 14-Oct ,明星接⼒力,范冰冰 ,李冰冰 ,Wed 15-Oct ,Thu 16-Oct ,Fri 17-Oct ,Theme Look1 1:makeup yourself,5位KOL,5位KOL,李冰冰 ,9 Celebrities Teaser endorsement,阮经天 ,李宇春 ,王大锤 ,80位KOL,Countdown Post,郭碧婷 ,谢依霖 ,50位KOL,3 Days Left,2 Day Left,1 Day Left,18-Oct ,25-Oct ,1-Nov ,19-Oct ,Makeup yourself,20-Oct ,26-Oct ,Makeup your boyfriend,2-Nov ,Makeup your BFF,5位KOL,27-Oct ,5位KOL,3-Nov ,5位KOL,李宇春 ,9 Celebrities endorsement,景甜 ,阮经天 ,王大锤 ,王琳 ,郭碧婷 ,谢依霖 ,40位KOL,PR Live,21-Oct ,5位KOL,28-Oct ,5位KOL,4-Nov ,5位KOL,40 KOL,Grand Launch,TVC+NewGirl,40 KOL,22-Oct ,5位KOL,29-Oct ,5位KOL,5-Nov ,23-Oct ,Theme Look 2,30-Oct ,Theme Look 3,6-Nov ,第17个look,24-Oct ,5位KOL,31-Oct ,5位KOL,7-Nov ,景甜 ,3
Celebrities Mix&Match 15位KOLendorsement15位KOL15位KOL46
,李冰冰 ,范冰冰 ,Resource Spotplan ,巴黎欧莱雅
官⽅方微博
,彩妆⼤大师
微博
,Celebrity
Endorsement
,Big
Day
,数量
10/110/110/110/110/110/110/110/110/110/210/210/210/210/210/210/210/210/210/210/310/3123456789012345678901 11/111/211/311/411/511/611/7,主题
,明星Teaser Video 明星Teaser 图,⽚片
倒计时海报
,TVC ,APP功能介绍
5PR 直播
明星72⼩小时
,Designer Look 16 ,主题妆容
,第17个look ,明星第17个,look ,1 1 1 ,2 2 2 1 1 1,1 ,1 1 ,5 ,9,1 1 1 ,1 ,363159313,1 1 1 ,1 1 1 1 1 ,1 ,1 1 1 1 1 ,1 ,1 1 1 ,1 ,1 1 1,5 5 5 5 ,5 5 5 5 ,5 5 ,15 15 15,7 6 3 1 7 29,6 6 7 1 1 26,6 6 18 16 1662,KOL Teaser 130 ,KOL 72⼩小时
120 转发
,KOL Bigday ,⼥女垂Bigday 转,发
主题妆容
,KOL第17个look ,60 560 45 ,80 50 ,40 40 40 ,15 15 15 15 ,5 ,5 5 ,Total ,475 4 84,Weekly Total ,124 59 66 21 358,LANDING PAGE DESIGN!,点击“喜欢，我要试妆”后翻转效果
,APP Store materials!,千妆魔镜--⾸首款美妆,定制APP ,Name:makeup genius ,App Store Line: ,Trial Dynamically/Trial Real Time ,Description: ,The very first time, trial enter the age of 3D. ,An advanced trial revolution is beginning. ,Are
you
,red
of
wai,ng
for
trial
at
the
counter?
,
