2017 BRIEF,CONTENTS,2013-2016 BUDWEISER STORM2017 EVENTSCASE STUDIES ,PART 1,2013-2016 BUDWEISER STORM,THE STORM DEVELOPMENT,2016,CD Storm Attendance: 22,000 GZ Storm Attendance: 24,000 BJ Storm Attendance: 26,000 SH Storm Attendance: 80,000 SZ Storm Attendance: 28,000,SH Storm Attendance ：50,000 SZ Storm Attendance ：25,000,2015,2014,SH Storm Attendance ：30,000,SH Storm Attendance ：20,000,2013,PART 2,2017 EVENTS,OVERVIEW,2-3 days Outdoor Festival 14 cities,1 day New Year Eve Party 3 cities ,2 days EDM conference SHANGHAI,1 day Outdoor festival,BLACK KNIGHT 暗⿊黑骑⼠士,STORMACADEMY ,P R E S E N T,A DJ survival reality show,1 day Indoor Warehouse Event,1 day pool Party,A multi-function EDM center In SHANGHAI ,2017 Live house show 6 cities,STORM ELECTRONIC MUSIC FESTIVAL,STORM,Storm is an annual themed electronic music festival that brings the biggest and most comprehensive local / international acts in EDM to Greater China. We are committed to the best EDM festival production and deliver an unique out of the world experience to our audiences. We strongly believe in collaborations and aim to nurture the EDM culture and up and coming new talents.,2015 STORM AFTER MOVIE,STORM ACHIEVED IN 2016,Over 180,000 Attendance,3 Live Broadcast platform, Over 70 MLN Unic Views More then 300 VVIP tables sold ,Over 60,000 cans of beer sold ,More PJ Belle Epoque sold at STORM then all of China combined ,This is STORM, the most influential and officially the Biggest Music Festival in China by 2015,Viewers'Number'of'Live'Broadcas4ng'(cid:1),Shanghai",Beijing",Guangzhou",Chengdu",5.63M ,22.21M ,14.07M ,17.6M ,Panda"TV"YY"Live"Tencent",0",500",1000",1500",2000",2500",X 10000 ,KEY VISUAL 2016,2017 TOUR PLAN,CHENGDU 1-2 Jul. GUANGZHOU 19-20, Aug. HANGZHOU 26-27, Aug. BEIJING 2-3, Sept. NANJING. 16-17,Sept. CHANGSHA 23-24, Sept. SHANGHAI 3-4, Oct. ,XIAMEN 7-8, Oct. TAIPEI 14-15, Oct. HO CHI MINH, VIETNAM 25-26, Nov. SHENZHEN 25-26, Nov. SYDNEY, AUSTRALIA 2-3, Dec.
,* Final host cities and date，please take press conference release information as the standard.
IINFORMATION IS HIGHLY CONFIDENTIAL!!!,Messier Stage 2016
,Capacity 20 000 ppl,Makarian Stage 2016
,Capacity 10 000 ppl,M31 Stage
,Capacity 3 000 ppl,NOW OR NEVER,NYE party is a night never have seen before. Is a high quality Warehouse Event, It Offers a high quality show element with custom stages, a world class lighting show and international musicians and DJ’s ,2015 NON AFTER MOVIE,2016 KEY VISUAL,2015 NON TOUR PLAN,2017 Tour plan ,Beijing/Shanghai/Guangzhou/ Shenzhen/Chengdu,Event: New Year Eve party
Event Profile: Indoor Warehouse party
Capacity: 8000 people
Event Timing: 8pm-4am
Admittance criteria : Ticketed event
Audience: Target Age 18-40
,IMS ASIA-PACIFIC,IMS Asia-Pacific,2017 IMS Asia-Pacific Format: ,Date : October 1-2 (Sunday, Monday) Time : 11am - 7pm Place: TBD (Trade Expo area) Capacity: 1000 People + 150-200 Local and Intl Media on site Informative Business Conference Professional Workshops Dance Music EXPO Chill out area After Parties STORM festival (Oct 3,4),CONFERENCE ,STORM,DANCE MUSIC,EXPO,AFTER PARTIES,IMS ASIA-PACIFIC,WORKSHOP,COCKTAIL PARTY,CHILL OUT AREA/BAR,IMS Asia-Pacific ACHIEVED IN 2016,Over 400 Delegates for 2 days More then 60 Local and Intl Media attended the Summit 78 Speakers Delegates from 18 different countries from all over the world 20 Panels 7 Workshops 5 Official After Parties 1 Delegate Dinner 2 days of STORM Festival ,IMS Asia-Pacific ACHIEVED IN 2016,Local Media Value have reached 26,260,100 RMB,International Media Value have reached 80,624,074 UMV,Main Conference Room,Workshop Room,Interview Room,Sponsor Activation-Budweiser,Sponsor Activation-Pioneer DJ,Sponsor Activation-D.A.S,Boiler Room x IMS Asia-Pacific,Delegate Networking Dinner ,IMS Asia - Pacific 2017 MASTER TIME LINE,IMS IBIZA ,IMS Announcement,Launch Press Con & Tix sale ,IMS AP ,1,2,3,4,5,6,7,8,9,10,11,12,IMS PR & Marketing Campaign,Tickets Sale Campaign,CORONA SUNSETS,CORONA SUSETS is a high production value beach themed festival. It offers a high quality show with custom stages, a world class lighting show and international musicians and DJs.,2015 AFTERMOVIE ,YOUR SHOT,CHINA,“I’M A DJ, I GOT PARTY STARTED.”—AVICII,“在未来，每个⼈人都将成名15分钟。”—Andy Warhol,A survival reality show about Music & Youth The youngster of EDM hardcore fans A complete experience of DJ growing process A competitive DJ competion ,An precious opportunity to perform with ,Coming to China！Make your dream come true!,Theme：A survival reality show, present DJ growing ,and producing processLength：Weekly program，total 12 sets ,Media Platform：first-tier video streaming website(Tencent, Letv, etc)Guests：Local EDM participants + world-famed DJ mentors + Unscheduled international big-name DJContent：Picking participants to join the training and mentor program through audition. Setting c o m p e t i t i v e m i s s i o n s a n d t a s k s f o r participants to compete with each other. After rounds competitions and elimination matches, the final winner will win the chance to perform with the super DJ Tiesto.,China’s first EDM and DJ competition reality show,Starting from zero then become a DJ star to collaborate with world-class DJ,HIGHLIGHTS,Participation from international Top-class DJs,YOUR SHOT official license program,PROGRAM FLOW,Audition,The audition will be held in 5 cities in China. Each city will come out with 10 participants. The total 50 participants will be trained by 2 mentors and they pick total 14 guys, 7 each team to enter into the survival competition section. We are looking for people with different back and different music interest to join us.,Learning,Elimination,Winning,If you’re selected, you’ll have four weeks with our professional DJ trainers to master the craft of DJing at the YourShot training academy. In this time t h e y ’ l l t e a c h y o u a b s o l u t e l y EVERYTHING you need to know to get you up on stage in front of thousands. During this time you’ll meet stacks of new friends that will quickly become family.,Once you have the training under your belt, you will receive several challenges, and have performance competing with other participants at a sold out event. The nerves fade away and the lights, music, energy and passion quickly take over for the BEST moment of your life!,After rounds competition, the final winner will have the opportunity to fly oversea and perform with Tiësto. The brand new start is waiting for you in the future! ,International Top DJ Line-up,Cazzette,Flo Rida,INCENTIVE OF DJING WITH TIESTO,The final winner of Your Shot will have the only opportunity to perform with DJ Tiesto at EDM festival. This is a dream come true opportunity and a new start for your EDM career,Tiesto，from Netherland, world class DJ and EDM producer， 2002-2004 world rank No.1 DJ for 3 straight years. In 2004, he won the Grammy Award for Best Remixed Recording, Non-Classical for his remixed version of John Legend's hit "All Of Me" at the 57th Annual Grammy Awards.,BLACK KNIGHT,PUNCH,PUNCH,In The Summer of 2017 Punch Party Big Indoor Pool Party landing inShanghai ,Live DJ Show Water WarUnlimited Food and Drinks The most unique party ever !!!,This Summer, come party with A2Live at the PUNCHExplore all your inner senses ,HEAR/FEEL/TASTE/SMELL/SEE,Time：In the summer of 2017 City ：Shanghai Format：indoor party Capacity: 3000ppl,Cazzette,Participation of World top DJs,Interactive area ,The exciting summer comming with ,Water Balls Water Guns Foam ,bringing you new party experience ,Water Balls War/ bubble blowing game…,STORM ACADEMY,MULTI-FUNCTION EDM CENTER IN SHANGHAI ,STORM ACADEMY THE EPICENTER OF DANCE MUSIC IN CHINA,SPACE,Reference design from SKOL BEATS FACTORY,THE STORM ACADEMY SPACE IS SPLIT IN TWO AREAS,SPACE,F & B H o l d i n g AR E A,E V EN T S & WOR K SHO P AR E A,Reference design from SKOL BEATS FACTORY,Reference design from SKOL BEATS FACTORY,Reference design from SKOL BEATS FACTORY,Reference design from SKOL BEATS FACTORY,Reference design from SKOL BEATS FACTORY,Reference design from SKOL BEATS FACTORY,Reference design from SKOL BEATS FACTORY,FUCTIONALITY-OFFLINE,EDM EVENTS,DJ SCHOOL,HANG-OUT AREA,IMS PARTNERSHIP,• organize weekly EDM events • 144 events/year • Capacity: 1,000 ppl,• Provide DJ and producer training,• A space with bar, sofa and food • plus a DJ backline,• Official Venue of IMS ASIA PACIFIC ,• once a year,WEEKLY WORKSHOP,ADVANCE STUDENTS SHOW CASE,• Hold weekly music workshop • Open to the public for free • 96 workshop/year International DJ instructors ,•,• Advance students in DJ school can have a chance to perform in STORM ACADEMY • Once a week • 96 show case/ year,FUNCTION> EDM EVENTS ,in THE academy，THE VENUE AREA WILL RUN WEEKLY DANCE MUSIC EVENTS.,FUNCTION > DJ SCHOOL ,curriculum,Professionl dj and producer guidence,Qualified electronicmusic knowledge,Build credibility in thee-music universe field,BUDLAB OCCUPATION > CONCEPT ,FUNCTION > HANG-OUT lounge AREA ,BUD LAB will discover new talent and music around Colombia and bring them to our venues. In partnership with a 2 local partners in the scene, we'll occupy venues in Bogota for 5 weeks and push the limits of musical creativity every night. ,Key Audience Takeaway ,"BUDLAB allows me to CREATE and ,experiment with new formats of ,music, content and experiences." ,the hang-out lounge area serves food and beverage. the DJ-booth will play tunes all day long. It’s a perfect place to mee t l ike m inded peop le , and d iscuss the ir mus ic , performance, or simply hangout with friends.,FUNCTION > IMS PARTNERSHIP ,THE ACADEMY will be the venue of our partner, IMS Asia Pacific, every year.,IMS (International ,Music ,Summit) ,is ,an educational, inspirational and motivational though leadership ,platform dedicated to creating awareness of, electronic music. ,FUNCTION > WORKSHOP ,A series of workshops as electronic music tutorial will show DJs going to STORM ACADEMY occupations and teaching the crowd,through tutorials and tricks, how to make their own electronic music in a fun, organic way. ,FUNCTION > ADVANCE STUDENTS SHOW CASE ,• STORM ACADEMY will select some advance students in DJ SCHOOL to let them have their own DJ showcase in this space. • The showcase will run 1-2 times per week, about 96 times one year. ,FUCTIONALTY-ONLINE,LIVE BROADCAST,WORKSHOP COMPILATION,DJ SCHOOL SESSION,DOCUMENTARY,OWN CHANNEL,• Cooperate with video platform to live broadcast the EDM events.,• Create compilation of workshops • Upload videos regularly ,• Make DJ school session into video clip and make them available on the internet,• Produce a documentary which talks about the STORM ACADEMY, from building to operation,•,•,• Open own channel on video platform. ,Everything from the STORM ACADEMY, the academy sessions, the DJ showcases, the workshop, and the hang out lounge will be filmed and streamed online for country-wide amplification. ,DIANYINTAI PRESENTS,2017 live house show ,Four Different Music Types,TIME: June2017-December2017 C I T Y : B E I J I N G / S H A N G H A I / H A N G Z H O U / SHENZHEN/ GUANGZHOU/CHENGDU EVENTS: 174 in total，29 per city ,VENUE：City Live house CAPACITY: 600-800ppl,VENUE,LIVEHOUSE is a kind of small live venue. Different from ordinary bars, Live houses are equipped with top-level professional music equipment and sound systems. It’s an ideal environment for you to immerse in music. Although there will not be a big crowed, but the vibe here will be on fire. There are no rank-different tickets, and everyone is equal here. The only thing we need you to bring us is your passion. ,STAGE,Stage,Music Type,These four types of music will be loop performed in each city every week. Each type of music will have a theme color to represent it, and all the visual and light effects will be design based on these theme colors.,SCHEDULE,1-Jun,2-Jun,3-Jun,8-Jun,9-Jun,10-JunThe Street PLAY ,22-Jun,23-Jun,24-Jun,29-Jun,30-Jun,1-Jul 6-Jul 7-Jul 8-Jul 13-Jul,14-JulThe Street PLAYThe Street PLAY The et PLAY The StreZone GroThe Groove ,15-Jul,20-Jul,21-Jul,22-Jul,27-Jul,28-Jul,29-Jul,3-Aug,4-Aug,5-Aug,10-AugThe Street,11-Aug,12-Aug,17-Aug,18-Aug,19-Aug,24-Aug,25-Aug,26-Aug,31-Aug,BJ,Groove,The Zone,Groove ,The Zone ,Groove ,PLAY ,The Zone ,Groove,SH ,Groove ,Groove ,The Street,The PLAY Zone The Street PLAY The Zone Groove The The GroStreZone et PLAY ,Groove,The Zone,Groove ,The Street PLAYThe et PLAY The StreZone The The StreZone et,The Zone ,HZ ,ove ,GZ,The Street PLAY The Street PLAYThe Street PLAY 15-Sep,ove ,Zone ,The Street PLAY The Street PLAY ,Groove ,SZ ,The Zone ,Groove ,The Street,PLAY ,The Zone ,Groove,The Zone,Groove ,CD ,The ,Zone ,Groove ,The Street PLAY 2027--OcOctt,The Zone ,Groove 17-Nov,The Street PLAY 24-NovThe Zone The Zon,The Zone 15-Dec,Gro,ove ,1-Sep,2-Sep,7-Sep,8-Sep,9-SepThe Street ,14-Sep,16-Sep,21-SepThe Zone,22-Sep,23-Sep,28-Sep,29-Sep,30-SepGroov,12-Oct,13-OctThe Street The Street ,14-Oct,19-Oct,21-Oct,26-Oct,28-OctThe Zon,2-Nov,3-NovGroov,4-Nov,9-NovThe Street,10-Nov,11-Nov,16-Nov,18-Nov,23-Nov,25-Nov,30-NovGroove,1-Dec,2-Dec,7-Dec,8-Dec,9-DecThe Street ,14-Dec,16-Dec,21-DecThe Zone,22-Dec,23-Dec,29-Dec,30-Dec,31-DecGroove,PLAY ,e ,PLAY,e ,e ,PLA,Y ,PLAY ,Groov,e ,The Street,PLA,Y ,The Zone The Zon,Groove,PLAY ,The Zone,Groov,e ,The Street The Street ,PLAY,e ,Groov,e ,The Street,PLA,Y ,The Zone The Zon,Groove,Groov,e ,The Street ,PLA,Y ,e ,Groov,e ,The Str,eet ,PLA,Y ,The Zone Groov,Groov,e ,PLAY The Zon,The Zon,e ,Groov,e ,The Street ,PLA,Y ,e ,Groov,e ,PLA,Y ,The Zone The Zon,Groov,e ,The Street ,PLAY ,The Zon,e ,e ,The Street The Street ,PLA,Y ,e ,Groov,e ,The Str,eet ,PLA,Y ,The Zone The Zon,Groov,e ,The Street,The Street The Street ,PLAY,e ,Groov,e ,The Street,PLA,Y ,The Zone The Zon,Groove,PLAY ,The Zone,Groov,e ,The Street The Street ,PLAY,e ,Groov,e ,The Street,PLAY ,The Zon,e ,Groov,e ,The Street ,PLA,Y ,e ,Groov,e ,The Str,eet ,PLA,Y ,The Zone ,Groov,e ,PLAY ,The Zon,e ,Groov,e ,The Street ,House music is a genre of electronic dance music created by club DJs and music producers that originated in the early 1980s. Early house music was generally dance-based music characterized by repetitive 4/4 beats, rhythms mainly provided by drum machines, off-beat hi-hat cymbals, and cymbals, and synthesized basslines. ,Hip hop music, also called hip-hop or rap music, is a music genre formed in the United States in the 1970s that consists of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching, break dancing, and graffiti writing. Other elements include sampling (or synthesis), and beatboxing.,Techno is a form of electronic dance music that emerged in Detroit, Michigan, in the United States during the mid-to-late 1980s. The first recorded use of the word techno in reference to a specific genre of music was in 1988. Many styles of techno now exist, but Detroit techno is seen as the foundation upon which a number of subgenres have been built.,Trance is a genre of electronic dance music that developed during the 1990s in Germany. A trance refers to a state of hypnotism and heightened consciousness. This is portrayed in trance music by the mixing of layers with distinctly foreshadowed build-up and release. A characteristic of virtually all trance music is a mid-song climax followed by a soft breakdown disposing of beats and percussion entirely, and leaving the melody and/or atmospherics to stand alone for an extended period before gradually building up again. As a result, trance tracks are often lengthy to allow for this progression and have sufficiently sparse opening and closing sections to facilitate mixing by DJs.,WHY DIANYINTAI,MISSION >> TO EDUCATE GROW AND INTEGRATE THE WORLD OF ELECTRONIC MUSIC WITH THE CHINESE PEOPLE,MUSIC,NEWS,VIDEO,Dianyintai offers electronic music, videos, and news to the young progressive generation of Greater China through a social media platform using both a responsive website and mobile application. The focus is on playlists, engaging the average listener to create and share their passion for the music with the world even if they have no interest or ability to produce otherwise. ,WHY DIANYINTAI,Global Electronic Music REVENUE IN BILLIONS of USD ,Total Chinese Market Population in Millions,CHINESE EDM FAN GENERATION ,200 MILLION ,CHINESE POPULATION BETWEEN AGE OF 18-24 IN 2013,Even with digital streaming revenue standing out on such a global scale, piracy runs rampant in China at a rate of almost 97%. Therefore it is still a struggle to see returns outside of China. Finding good partners who are easy to work with is strategically vital. Dianyintai is building the electronic music market here in China so everyone from consumer to artist stands to gain. ,WHY DIANYINTAI,As a content provider Dianyintai also offers you analytics, so artists can understand their listeners and better localize to address the Chinese market. ,From listener behaviors such as favorite songs ang listening patterns to see which kind of music is better suited to the market, to location of an artists fan base for so artists can better target areas for live touring and other campaigns, Dianyintai is set on offering tools for artists and labels to optimize efficiency and get their music out in the most potent form possible,WHY DIANYINTAI,Established network across China and Globally with strategically vital resources that can push dance music farther in China than anyone ever before. These resources allow easy integration for everything from 020 campaigns down on the ground to the Chinese Culture bureau up in the highest rings of government. ,PART 4CASE STUDY,2016 BUDWEISER VIP BOOTH,T itle Sponsor: Budweiser Size: 20 x 20,2015 BUDWEISER VIP BOOTH,T itle Sponsor: Budweiser Size: 20 x 20 Features: 2 story VIP + Bar & Resting Area, Ceremony stage, PG1 + entertainers, Interactive games ,2016 ADIDAS BOOTH,Size: 10 x 10 Features: DJ per formance and VIP area,2016 MARIEDALGAR BOOTH,Size: 10 x 10 Features: body painting area and vending machine,2016 LINCCHIC BOOTH,Size: 10 x 10 Features: : Interactive experience and Large LED screen, ,2016 DIANSHI BOOTH,Size: 4 x 4 Features: : designed as a selfie tower， people can reach the tower top to take a photo with overall view ,2016 IMAX BOOTH,Size: 6 × 6,2015 IMAX BOOTH,Media Partner : IMAX Size: 18 x 12 Features: Interactive visual experience, Movie Listing, Large LED screen, Mobile Phone Recharge Station,YAO BOOTH- FRIENDS OF STORM,Official Sponsor: Yao Size: 12 x 18 Features: 2 floors : Showcase & Tasting bar, Activation area, Friends of STORM area,BUICK BOOTH,Official Sponsor: Buick Size: 18 x 12 Features: Phone charging station and Wifi, 4 Car Displays, DJ Experimental Room, Encore photo ball + additional building wrap, Interactive branded activity,Buick Ball Features:• Video Camera to capture audience • Streamed to IMAG screens• Photo print out at Buick Area,SPV BOOTH,Associate Sponsor: SPV ,Size: 12 x 18 Features: 3 floors : VIP + Showcase & Resting Area, Ceremony stage, PG1 + entertainers, Interactive games ,2014 SUPERSTAR COLLABORATION,2015 SUPERSTAR COLLABORATION,«Change your world» Tiesto feat. Jane Zhang,Over 14.000.000. song has been listened within 3 month
More then 6.000.000. MV views
No.1 in 13 Radio Char ts ,Online Char ts:
QQ Music Mainland List no.2
Xiami New Song List no. 5
1ting New Song List no. 1
Kuwo Top Guns List no.3
Duomi Music New Song List no.2,Radio Char ts: Zhonglian List of Nor thwest no.2
Huaxia Original Music List no.2 Zhonglian List of East no.1 Yatai List no.1
Minjiang Music List no.1
SETV «Yule Star Weekly» no.1 ,2016 SUPERSTAR COLLABORATION,«I wanna know» Alesso feat. Jolin Tsai,The song online at 2016.9.30. Net search:12800 33 music website front page recommend APP recommend: 9 , highlight recommend:14. 6 official weibo recommend Jolin baidu index reach:26450 Music platforms 10 Kuwo music US/Euro new song ranking: 2 Kugou music US/Euro new song ranking: 4 ,MV online at 2016.10.10 Front page promotion: Youku, tudou, iqiyi, letv, pptv, yinyuetai, fist video, qq Qqmusic US ranking: 1 Yinyuetai US ranking: 1 QQ music total ranking: 9,«I WANNA KNOW» ALESSO FEAT. JOLIN TSAI,2016 SUPERSTAR COLLABORATION,«⼼心电感应808» Jack Novak feat. Jane Zhang,Over 7.000.000 has been listened within 2 month
More then 2.000.000 MV views
,«⼼心电感应808» JACK NOVAK FEAT. JANE ZHANG,
