COMPETITOR ACTIVITIES
CHINA
APRIL, 2016Index Chanel - #I Love Coco# Electronic Music Party - (15/04/2016)Chanel - #I Love Coco# Electronic Music PartyChanel hosted #I Love Coco# Electronic Music Party in Xintiandi, the fashion landmark in Shanghai on April 15th. This party was announced the brand new products of Chanel Beauty come into the market — Rouge Coco Style Lip Pencil & new colors of the enamel nail polish. The party has offered the chance of the new products on trail. Attendees could made the multiple shots in the photo booth and share to Wechat as GIF format. Key media attended the party, such as ELLE, Grazia etc. ELLE made the live stream during the event through the popular APP Meipai. Celebrities attended the event including Liu Shishi, Ma Sichun, Xiao P etc. The PR agency is TBC. Social media such as ELLE Wechat, Marie Claire Weibo and other online media has reported the event.InteriorChanel - #I Love Coco# Electronic Music PartyChanel - #I Love Coco# Electronic Music PartyRouge Coco Style Lip Pencil & new colors of the enamel nail polishChanel - #I Love Coco# Electronic Music PartyMultiple-shots photos on WechatE-InvitationChanel - #I Love Coco# Electronic Music PartyCelebritiesMa SichunXiao PLiu ShishiChanel - #I Love Coco# Electronic Music PartyLive stream during the eventChanel - #I Love Coco# Electronic Music Partyhttp://mp.weixin.qq.com/s?__biz=MjM5MDEyOTE0MA==&mid=2650438733&idx=6&sn=b3405ccad9c2c3ef7bff7d673ae5b9b2&scene=7#wechat_redirecthttp://mp.weixin.qq.com/s?__biz=MTY3OTM1NTY2MQ==&mid=2654181851&idx=2&sn=10646fd8646f5c86cf14a1dc7bae7838&scene=0#wechat_redirectChanel - #I Love Coco# Electronic Music Party-Press Coveragehttp://m.weibo.cn/2053148147/3966721440478671http://m.weibo.cn/1399746707/3966652029034491Chanel - #I Love Coco# Electronic Music Party-Press CoverageHugo Boss - Hugo Boss Cocktail Party in Shanghai (15/04/2016)Hugo Boss hosted a cocktail party in Shanghai on April 15th, 2016. The party announced the new theme “Man of Today”. In addition, the party introduced the new brand ambassador Huo Jianhua. Key media has attended this event such as Bazaar Men etc. Celebrity Huo Jianhua has attend this event. The PR agency is TBC. Social media such as Weibo, Wechat official account and other online media has reported this events. Hugo Boss – Hugo Boss Cocktail Party InteriorHugo Boss – Hugo Boss Cocktail Party DJ Thomas BrayHugo Boss – Hugo Boss Cocktail Partyhttp://mp.weixin.qq.com/s?__biz=MTg5NjQ5Nzc0MQ==&mid=2649443701&idx=3&sn=95d08d6de8aaa7005fd9d66f5e0b3106&scene=1&srcid=0428tcOckcEHQqFN9thyjc2x&from=singlemessage&isappinstalled=0#wechat_redirectHugo Boss – Hugo Boss Cocktail Party — Press Coverage
http://mp.weixin.qq.com/s?__biz=MzA5NTIwODMwNw==&mid=2651055176&idx=4&sn=16056d3ce279355cc1b4dfccee0190f3&scene=1&srcid=0428TomB78vR8TkwCRZ9bQ1c&from=singlemessage&isappinstalled=0#wechat_redirectLoewe– Loewe’s Private Party in Beijing - (21/04/2016)Loewe hosted the private party in M WOODS 798, Beijing on April 21st. The party was started the Creative Director of Loewe— Jonathan Anderson’s two days trip in Beijing. The party used hand drawing pictures and books to decorate and it was represented the culture of Loewe. Photo printing and luggage tag lettering was offer to the attendees. Key media has attended this party such as So Figaro, Harper’s Bazaar etc.. Celebrities attended the event including Edison Chan etc. The production company is Activation-Group. The catering company is TBC. Social media such as Weibo, Wechat and other online media has reported this event. Loewe – Jonathan Anderson’s Journey in Beijing ExteriorLoewe – Jonathan Anderson’s Journey in Beijing InteriorLoewe – Jonathan Anderson’s Journey in Beijing Private partyLoewe – Jonathan Anderson’s Journey in Beijing Luggage tag letteringLoewe – Jonathan Anderson’s Journey in Beijing Mary MaLi HuiEdison ChenLoewe – Jonathan Anderson’s Journey in Beijing CelebritiesLoewe – Jonathan Anderson’s Journey in Beijing Loewe– Talks between Angelica Cheung and Jonathan Anderson at Tsinghua University - (22/04/2016)Jonathan Anderson joined the talks between Angelica Cheung, Editorial Director of Vogue at Tsinghua University on April 22nd. The students in Tsinghua University attended the event. Key media attended this event. 163.com did the live stream during the talks. Social media such as Weibo and other online media has reported this event.Loewe – Jonathan Anderson’s Journey in Beijing Loewe– Exhibition of Loewe 2016 SS at SKP Beijing- (22/04/2016)The Exhibition of Loewe 2016 Spring/ Summer has hosted on 4th floor SKP Beijing from April 22nd to April 27th. The QR code has used on each single product: audience could scan the QR code to listen the audio of the inspiration for the product from Jonathan Anderson . Loewe – Jonathan Anderson’s Journey in Beijing Private talk between artist and designers (20/04/2016)Melvin hold the private talk between some famous artist and designers such as Yu Hong, Zhan Wang, Uma Wang etc. In Lin Tianmiao, Wang Gongxin’s house. Jonathan Anderson has joined the talk.Live StreamLoewe – Jonathan Anderson’s Journey in Beijing http://fashion.ifeng.com/a/20160426/40159219_0.shtmlhttp://fashion.sina.com.cn/s/sh/2016-04-27/1621/doc-ifxrpvea1325690.shtmlLoewe – Jonathan Anderson’s Journey in Beijing Press Coverage Dior- Dior Homme Winter 2016 Show in Hong Kong (22/04/2016)Dior Homme hosted its very first live show in Hong Kong with a presentation of their “The Art of Falling Apart” 2016 Winter collection” on April 22nd, 2016. The creative director of Dior Homme Kris Van Assche was explained “Fusion of varieties of style” is the main idea of this collection. Celebrities attended the event including Song Joong Ki, Akanishi Jin, Wu Zun, Dou Xiao, Zhang Jiahui etc.. The production company is Activation-Group. Social media such as Bazaar Men Wechat, L’Officiel Hommes Wechat and other online media has reported the event.Dior – Dior Homme Winter 2016 Show RunwayDior – Dior Homme Winter 2016 Show Details & BackstageDior – Dior Homme Winter 2016 Show CelebritiesDou XiaoAkanishi JinZhang JiahuiSong Joong KiWu ZunDior – Dior Homme Winter 2016 Showhttp://mp.weixin.qq.com/s?__biz=MTg5NjQ5Nzc0MQ==&mid=2649444007&idx=1&sn=7ee05ea9a7f527fa3a3953da0514754b&scene=7#wechat_redirectDior – Dior Homme Winter 2016 Show - Press Coverage http://mp.weixin.qq.com/s?__biz=MjM5Mjg0MTEyMA==&mid=2650647009&idx=1&sn=bb84d6b4e43bf78891fd9707e23a5f72&scene=4#wechat_redirecthttp://weibo.com/ellechina?refer_flag=1001030103_&is_hot=1http://weibo.com/sinafashion?refer_flag=1001030103_&is_hot=1Dior – Dior Homme Winter 2016 Show - Press Coverage Giorgio Armani – The Cocktail and Private Screening in Beijing - (25/04/2016)Giorgio Armani – The Cocktail and Private ScreeningGiorgio Armani hosted the cocktail party and private screening of the movie “Book of Love” in the Palace cinema in the world trade center, Beijing on April 25th. The purpose of this event was celebrated the successful collaboration between Giorgio Armani and the movie “Book of Love”. Giorgio Armani was dressed up the leading actor Wu Xiubo in the movie. Wu Xiubo was interacted with the audience before the movie. Celebrities attended the event including Wu Xiubo, Ji Huanbo etc. Key media attended the event such as Harper’s Bazaar, Bazaar Men, Beijing Youth Weekly etc. The production house is Activation-Group and the catering company is TBC. Attendees received the special postcards as gift. Social media such as official Weibo and other online media has reported this event.Exterior Posters Cocktail PartyInteracted with audiencesGiorgio Armani – The Cocktail and Private ScreeningPostcardsInvitationGiorgio Armani – The Cocktail and Private ScreeningCelebritiesXue XiaoluWu XiuboJi HuanboWang ShiqingGiorgio Armani – The Cocktail and Private Screeninghttp://fashion.ifeng.com/a/20160426/40159258_0.shtmlGiorgio Armani – The Cocktail and Private Screening
