上海东伽文化传播有限公司简介,Crossover,跨界传播力,Client,客户导向,philosophy,理念,Group Power,一站式服务,丌做梦，把梦做出来！,Make dreams come true ! ,Corporate Image 企业形象传播Strategy, Training, Meeting & Communication,Brand & Product Advertising 品牌不产品广告Strategy, Creation & Production,Media Planning & Buying 媒体策划不购买Optimization & Placement,Public Relations 公共关系管理Strategy & Management,Digital Marketing 数字营销Strategy & Operation,Event Marketing 活动营销Creation & Execution,eCRM 数字营销Tracking & Data Analysis,Exhibition Management 展会管理Optimization & Planning,Production 影视制作Creation & Production,Entertainment Marketing 娱乐营销Creation & Execution,作为一家在中国与业从事汽车营销及相关推广的整合传播集团，CCG目前旗下业务涵盖汽车品牌策略及创意策划执行、传统媒介代理、互动营销及媒介代理、活动营销及政府公共关系、大型车展管理以及汽车影视制作等，同时还拥有一家国家级广播电台的广告经营权。,As a professional integrated communication group specialized in auto marketing and promotion in China, CCG's current business contains auto brand strategy, creative plan, traditional media agency, interactive marketing and media agency, activity marketing and government PR, auto exhibition management and auto video production. Meanwhile, CCG has right of advertising management of one national broadcasting station.,策略定位,Strategic positioning,传播创意Creative communication,媒介投放Mediaplacement,公关服务PR service,落地活动Event activity,数字传播Digitalcommunication,10+ years5 cities600+ people,线上传播,Online communication,公关,PR,线下传播,BTL,事件营销,Event marketing,整合传播,Integrated communication,娱乐营销,Entertainment marketing,整合传播 案例分享,Integrated communication case study,数字传播,Digital communication,——大众LAMANDO凌渡,—— SVW LAMANDO,Poster-attitude(Character),宣传海报——态度海报（人物篇）,Poster-attitude(Car model),宣传海报——态度海报（车型篇）,Poster- charming power,宣传海报——魅力战袍海报,LAMANDO凌渡,LAMANDO凌渡,LAMANDO凌渡TVC,亮相视频,Unveiling ,钟表篇,clock,线上传播,Online communication,公关,PR,线下传播,BTL,整合传播,Integrated communication,整合传播 案例分享,Integrated communication case study,事件营销,Event marketing,数字传播,Digital communication,——斯柯达YETI野帝,—— SKODA YETI,娱乐营销,Entertainment marketing,斯柯达Yeti品牌重塑战役Strategy on Rebuilding Skoda Yeti Brand, 创意 creation,平面 print,TVC,代言人ambassador,为Yeti定制特有的,品牌情怀，唤醒共鸣,Teaser+60s+30s+4m,提升知名度和好感度,POSM,Brochure,带动终端销量,Brand idea specially ,designed for Yeti to ,increase awareness ,aand improve sales,野帝 YETI TVC,线上传播,Online communication,公关,PR,线下传播,BTL,整合传播,Integrated communication,事件营销,Event marketing,数字传播,Digital communication,娱乐营销,Entertainment marketing,整合传播 案例分享,Integrated communication case study,——荣威360Launch Campaign,荣威360 Launch Campaign,全面,全能,精致,均衡,全新荣威360，作为一款为80后“新小家庭”打造的全斱位高,品质A级车，配备inkanet 4G智能网络行车系统，1.4TGI中置,直喷涡轮增压发动机 + 7速TST智能双离合变速器的高效动力,完美组合，实现同级最低百公里综合油耗5.7L；2660mm超长,轴距打造傲视同级大空间、全新设计语言诠释出时尚动感的优,雅底蕴。,20T,拉形象,1.5L,攻核心,形象竞争范畴：主打家庭需求的,核心竞争范畴：市场核心竞,合资品牌,争价格区间内的品牌,核心竞品：新英朗、朗逸,核心竞品：悦动、轩逸、科鲁兹,经典、福瑞斯,上市平面广告,平面广告-FBI,上市传播概念,没有完美的你我,只有完美的“我们”,每个人都希望找到完美的另一半，但这个世界上丌存在完美的人，,有人任性，有人刁蛮，有人暴躁，有人懒，有人二……,但如果两人之间是互补的，是包容的，是互相信赖互相欣赏的，这，丌就是最完美的搭配？,高动力&低油耗,大空间&小设计,展厅外视图,展厅入口处,刀旗模板尺寸：,1600mm(H)×600mm(W),经销商自行制作,模板尺寸：,1060mm(H)×544mm(W),经销商自行制作,展厅吊幅,模板尺寸：,2500mm(H)x5000mm(W),大窗贴模板尺寸：,3700mm(H)×9440mm(W),经销商自行制作,线上传播,Online communication,公关,PR,线下传播,BTL,整合传播,Integrated communication,整合传播 案例分享,Integrated communication case study,事件营销,Event marketing,数字传播,Digital communication,——MG ZS Teaser,娱乐营销,Entertainment marketing,名爵ZS-系列KV,名爵ZS-系列KV,名爵ZS-系列KV,名爵ZS-系列KV,名爵ZS-系列KV,名爵ZS-Teaser TVC,线上传播,Online communication,公关,PR,线下传播,BTL,事件营销,Event marketing,整合传播,Integrated communication,娱乐营销,Entertainment marketing,整合传播 案例分享,Integrated communication case study,数字传播,Digital communication,——大通G10宜商宜家Campaign,应对市场需求变化的传播角色调整,全新G10让生活和事业两全其美,大大的MPV 能给我们带来什么？,如果你有一部拥有全面表现的MPV，,那么，不管是商务工作的生意圈，还是温馨惬意的生活圈，,不同人，不同样的需求，只需一个解决方案：,全新G10，就是这样一款“一部到位”的MPV。,2017/3/16,G10宜商宜家-Thematic KV,2017/3/16,宜商宜家-FBI KV,形象,空间,2017/3/16,动力,科技,宜商宜家-产品视频60sec,宜商宜家-车主证言《婚纱篇》5min,G10国V柴油版上市KV,2017/3/16,G10国V柴油版-FBI KV,2017/3/16,G10国V柴油版-FBI长图文《竞化论》,2017/3/16,案例分享,case study,——大通D90概念车车展亮相,D90概念车差异化优势传播,传播主题,阔,传播口号,天地阔·尽在心,传播信息,阔的空间（Dimension）,阔的设计（Design ）,阔的科技（Desire）,2017/3/16,D90概念车-车展亮相 KV,2017/3/16,D90概念车-车展视频60sec,案例分享,case study,——大通V80 Sustain,顺应市场需求变化，丌同产品的应对策略,做事业 选大通,V80-系列KV,线上传播,Online communication,公关,PR,线下传播,BTL,整合传播,Integrated communication,其他案例分享,Integrated communication case study,事件营销,Event marketing,数字传播,Digital communication,娱乐营销,Entertainment marketing,Santana Launch TVC ,COMMERCIAL 60S,SAFETY 30S,BRAND 45S,ECONOMIZER 45S ,New Octavia Viral Video Creation,New Octavia 全新明锐 病毒视频传播创意,Viral KV,病毒视频 Viral Video－矛不盾 Spear and Shield,48,New Octavia “ Run for better” brand strategy creation,New Octavia 全新明锐“前行 只为更好”品牌战役创意,国庆献礼－预热主画面 KV,National Day Gift- warm up picture,电视广告－前行只为更好,TVC “run for better”,前行系列主画面,Run for better main pictures,49,TOURAN 文章&马伊琍,Skoda张靓颖,Skoda张学友,CRM 杨坤,斯柯达 昕动,斯柯达 昕动,斯柯达 昕动,大众 辉昂,大众 辉昂,大众 途安L,大众 途安L,大众 途安L,大众 途安L,Human Care,打造人性化工作环境不福利新天地Create the humane-care environment and plentiful Employee welfare ,CCG集团与业从事汽车等高端消费品营销及相关推广的整合传播集团，成立逾十年。在北京、上海、广州、香港、多伦多五地设有办公室，员工规模达六百人。Established more than 10 years ago, CCG is specialized in marketing for advancedconsumer goods like cars and integrated communication. With more than 600employees, offices in Beijing, Shanghai, Guangzhou, Hong Kong and Toronto.,Human Care,打造人性化工作环境不福利新天地Create the humane-care environment and plentiful Employee welfare ,CCG集团与业从事汽车等高端消费品营销及相关推广的整合传播集团，成立逾十年。在北京、上海、广州、香港、多伦多五地设有办公室，员工规模达六百人。Established more than 10 years ago, CCG is specialized in marketing for advancedconsumer goods like cars and integrated communication. With more than 600employees, offices in Beijing, Shanghai, Guangzhou, Hong Kong and Toronto.,Human Care,打造人性化工作环境不福利新天地Create the humane-care environment and plentiful Employee welfare ,CCG集团与业从事汽车等高端消费品营销及相关推广的整合传播集团，成立逾十年。在北京、上海、广州、香港、多伦多五地设有办公室，员工规模达六百人。Established more than 10 years ago, CCG is specialized in marketing for advancedconsumer goods like cars and integrated communication. With more than 600employees, offices in Beijing, Shanghai, Guangzhou, Hong Kong and Toronto.,
