大广（中国）广告有限公司上海分公司
2017-2-20H60A创意修正提报
H60A Creative Presentation (Revision) 2H60A Launch Campaign Working Timeline3H60A USP4201702
平面创意Print Creative Artworks
行业预售推荐KV修正The Topic:NISSAN PICKUP NAVARA
High-End SUV Class PICKUP
Remarkable Heritage
Arrives in Excellence
And Elegance 7平面KV-个人-Option 1The Topic:
My Goal8平面KV-个人-Option 2
The Topic:
My GoalThe Topic:
My Goal平面KV-个人-Option 3
201702
行业四折页Industry Leaflet
行业四折页——Option 1From creation to a leader in its class its reliable, dependable toughness makes it a remarkable pickup for your excellent driving experience24 years
China high-end pickup leader11行业四折页——Option 1Global Mainstream Design
for New Pickup VisionsSpaceship style Comfort
for your New Working Journey
and driving pleasureFlexible and strong features to inspiring the team to be more efficientIts real quality is truly
stands out naturallyIts fully safety system giving you
peace of mind12行业四折页——Option 2From creation to a leader in its class its reliable, dependable toughness makes it a remarkable pickup for your excellent driving experience13行业四折页——Option 2Global Mainstream Design
for New Pickup VisionsSpaceship style Comfort
for your New Working Journey
and driving pleasureFlexible and strong features to inspiring the team to be more efficientIts real quality is truly
stands out naturallyIts fully safety system giving you
peace of mind14201702
产品功能片Product Functional Documentary 功能片-Option 1概述 Outline《NAVARA功能演绎-殊途同归篇》8分钟
Documentary-8 min
- 外景建议：丝绸之路沿线
Video Shooting Venue Suggestion: Along Silk Roads
该片以行业用户为主线，个人用户为辅线
从个人、家庭、事业视角选取三个典型人设
穿插讲述NAVARA助力个人爱好、家庭幸福、事业发展攀登新高度——
心之所向 无所不达
In this commercial, Industrial users play the main role,
while individual plays the secondary supporting role.
Featuring individual, family and professional characters
Showing how NAVARA helps to their lifestyle, family happiness and bring their career
to a greater height in achieving –
MY GOAL个人爱好：征服极限，男人的梦想之车
Individual Hobby: Conquest of the limit Man’s Dreaming Car
一位摄影师正用镜头捕捉NAVARA各个细节造型的美感
这时，他的日历提醒响了
随即和心爱的NAVARA踏上了前往博格达峰雪山拍摄的征途
全家自驾：世界很大，驾着高端SUV级皮卡带孩子去看看
Family Self Driving: Bringing Kid to experience the world by Top Class Pickup
爸爸，正向NAVARA货斗里装着各种行李
今天，他们要出发，目的地：博格达峰
工作伙伴：挑战征途，使命必达
Working Partner: Challenging journey Mission is possible
电力工程师和NAVARA
也走在陡峭的天山脚下，前往调试基站设备
面对复杂路况，强悍耐用的底盘与安全配置
让他倍感安心
（在三辆NAVARA的行程中，逐一展现NAVARA的各种功能细节，见后）
最终，摄影师在博格达峰下
邂逅了另2组NAVARA伙伴
他用他的镜头
记录下幸福的一家，也记录下值得敬佩的电力人
在壮丽的雪山之畔，他们各自收获着无数的祝福与满足
心之所向 无所不达
NISSAN皮卡纳瓦拉
My Goal
NISSAN PICKUP NAVARA产品功能篇-Option 1个人爱好
Personal Hobby全家自驾
Family Driving电力建设
Electrical Construction功能TVC开场
Opening日产专家及
老用户证言产品功能篇Video-Option 128产品卖点Reference-CG29《NAVARA功能演绎-多用途篇》8分钟
功能片-Option 2概述 Outline该片以荣耀历史开场奠定NAVARA的深厚底蕴
再从电力工程师人生中的不同角色切入
由浅入深的演绎NAVARA的多用途
NAVARA帮助你在不同维度里到达巅峰
没有什么可以阻挡你前进的步伐——
心之所向 无所不达
《NAVARA PRODUCT BENEFTS –MULTIPURPOSES 》8 MINSThis film opens with a glorious history to establish
the powerful touch of NAVARA.
Cut to the different roles of an electrical engineer’s life
To leverage the Multipurpose usage of NAVARA
NAVARA brings you to a greater height
Nothing can stop you from moving forward –
My GOAL工作用
Working Use 开场
Opening家庭用
Family Use玩耍用
Off Country
Sports/Leisure功能TVC产品功能篇Video-Option 2201702
终端展示TERMINAL DISPLAY
店内效果图
Impression Drawing in Store38201702
个人型录Individual Brochure
封底封面 Cover40P1-P2My Goal41P3-P4With 80 years of heritage
Leading in China’s Pickup for 24 years
New-improved NAVARA high-end pickup 42P5-P6Rules the generation with
the global mainstream design43P7-P8Comfort like a spaceship cabin
Extraordinary driving pleasure44P9-P10Humanized assembled
With Utmost Care 45P11-P12The toughest and reliable pickup you can trust right down to its core46P13-P14Accelerate with the high performance variable geometry system (VGS) turbo intercooler47P15-P16Accelerate with the high performance variable geometry system (VGS) turbo intercooler48P17-P18Conquer the unknown future with the stable, rugged pickup49P19-P20Creates the possibility with
the open-minded and encompassing spirit50P21-P2251201702
需确认项目ITEMS TO BE CONFIRMED
53THANKS!
