Ad-format Recommendation for three Burst Motv - An Innovative Video Format Big impact with high definition and auto-play
Video loading freely win higher brand preference
Better engagement triggered by rich content
3rd party tracking adaptable (both IMP & Click)Open screenIn-app FeedsProgrammatic OTV --- PMP Hot IP Why Market embrace programmatic OTV?
Cross media frequency capping to reduce overlap between OTV publishers.
Programmatic buy only targets our potential consumers, audience targeting is more precise.
Programmatic buy can deliver creatives in a dynamic way, communicate with audiences with relevant content.Top Video publishers and More:Programmatic OTV --- AOD Premium = PMP + CiwenMore detail IP we can share if you need…Leveraging Industry Top Content Producer(Ciwen media) Resources to involve in content and media inventory selection earlierDynamic Creative- Serve the Right Content to Right Consumer Dynamic Creative- Serve the Right Content to Right Consumer model #2Slogan #2Btn #2product #1Slogan #1Btn #1Combine different creative version into one advertising codeCreative= Slogan_x + Btn_y + Model_z…Video In Banner Keep cost efficiency & rich-inventory as well as banner relatively, but comparing to regular banner, video in banner format with dynamic vision & voice, shows more attracting and impactful, and in terms of CTR, which performs better;可扩展的富媒体广告，在广告开始在收缩状态下的banner广告，之后扩展成一个较大的富媒体广告，用户可以在其中进行互动体验。当用户在页面中按下关闭按钮时，此扩展广告收缩回原先状态。
Dynamic Expendable Banner — Increase EngagementExpendable layer to reduce loss of traffic to landing pageVideostitial— Innovative Ads with Video, Enhance Brand Impact 用户无需点击，开屏即自动播放
广告全屏高清露出
品牌视频高速播放
支持多重定向方式富媒体插屏形式的一种，在此插屏页面中可嵌入广告主视频，当广告出现后视频自动播放，用户亦可点击视频进行全屏观看。投放结果显示，通过Videostitial广告形式推送的视频广告中，有近20%~25%的曝光展示获得了用户的完整观看。Interactive Display Banner（直接在广告中填写身份信息和联系方式）点击提交申请（在原广告位中显示申请成功）
