Programmatic slide for Juvederm,AOD 31st Aug下载

菲利普·科特勒更新于 2017-07-10 10:30:03

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限时特价：1999职币

文件类型：ppt

资料大小：8191KB

行业：不限

职业：广告公关

标签： ta china plastic record surf o2o care private luxury keywords related data device face defined target selected passion targetingfind locationgeo 营销策划公关传播数字营销

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DATA EMPOWERS REACHING RIGHT TAs IN RIGHT OCCASIONSTargeting TacticsExperience maximizers’ key behavior funnelSearch/surf 乔雅登/瑞蓝 related keywords onlineHave footprints or transaction record at 5 star hotel/high end shopping mall/Private Clubs/ luxury storesSPA/Hair Care/GYM/Beauty & Personal Care /Luxury/Jewelry/CosmeticThird party data mapping to define the TA profileHigh-
Income
Crowd People who are concerned for plastic /face-liftingTA with Relevant Premium Passion Points1#.Search/surf plastic/face-lifting/hyaluronan related keywords online；
2#.Have footprint record at private/plastic surgery hospital or have downloaded cosmetic medical type APPSData Source: Baidu/China Unionpay/China Unioncom
China Telecom/AOD DMP THE LOGIC OF LBS TARGETINGFind the target audience while he is in or 1.5 kilometers around a selected locationGEO-FENCEDISPLAY ADSDisplay a Juvederm ads to this defined TA if her real time geographic location is appropriateDrive O2O TrafficInfluence the TA by delivering right incentives content, driving O2O trafficBidding Defined TA Device ID
Exclude Non-TA Device IDKPI’S

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