21.APR.2017 MRVTeramont途昂城际穿越挑战媒体试驾传播报告 杂志媒体 Teramont Media Test Drive Communication Report Magazine Media2017-07-15MRVPage 1穿越城际试驾
硬汉挑战场静态拍摄
产品试乘产品讲解会DAY 2DAY 1活动概况 Event Overview 2017年3月17日—4月8日， Teramont途昂城际穿越挑战媒体尊享体验在成都举行。
From 17th Mar. – 8th Apr.2017, Teramont Online Media Test Drive was held in Chengdu.
28家媒体通过产品讲解会、静态拍摄以及穿越城际试驾、硬汉挑战场、越野挑战、硬派大片等环节，近距离感受了Teramont途昂的卓越实力。
Journalists from 28 media experienced the excellent strength of Teramont from the programs such as technical introduction, static shot, inter-city test drive, tough guy challenge, off-road test drive, and blockbuster shot. 穿越城际试驾
越野挑战穿越城际试驾
硬派大片2017-07-15MRVPage 2传播概况 Spread Overview 本次活动共邀请了54位国内主流媒体参加。
We invited 54 journalists of main stream media to take part in this round.
截至4月24日14:00，共发布相关报道 51 篇。
There has been 51 articles by 14:00p.m. Apr 24th .2017-07-15MRVPage 3
54%的媒体提及：内饰设计依旧是熟悉的大众风格。
68%的媒体提及：”黄金第三排”可以称得上是途昂一大亮点
25%的媒体提及：配备了20吋轮毂。
60%的媒体提及：途昂设计源于Crossbule概念车，融合中、美、德三家之长。
54% Media mentioned: Interior still contains familiar Volkswagen designs.
68% Media mentioned: Gold third row: highlight of Teramont
25% Media mentioned: Equipped with 20 inch wheels.
60% Media mentioned: Teramont’s road design concepts are obtained form
Crossbule’s design combined from the focus of China, North American and
Germany.
73%的媒体提及：途昂的轴距已经达到2980mm，长、宽、高也分别达到了5039mm、1989mm和1773mm。
68%的媒体提及：第三排座椅的实用性、舒适性非常高 ，行李箱最多可扩展至2415L
53%的媒体提及：途昂的驾乘空间充裕。
73%的媒体提及：后备箱的储物能力很强，车内储物空间丰富。
50%的媒体提及：除了七座布局，途昂还提供2+2+2的六座布局
73% Media mentioned: Teramont’s wheelbase has reached 2980mm, length, width, height, also reached 5039mm、1989mm and 1773mm。
68% Media mentioned: Third row seating is practical and comfortable. The trunk can be extended up to 2415L.
53% Media mentioned: Teramont is fairly spacious.
73% Media mentioned: Strong trunk storage capacity, rich storage space.
50% Media mentioned: In addition to the seven-seat layout, Teramont also offers 2 + 2 + 2 six-seat layout.
外观内饰
Exterior & Interior车内空间
Interior Space媒体评价 Media Reviews
2017-07-15MRVPage 4
80%的媒体提及：途昂有“330TSI”、“380TSI”和“530 V6”三种动力配置。
78%的媒体提及：提供8种驾驶模式选择。
23%的媒体提及：底盘采用前麦弗逊、后多连杆独立悬架。
80%的媒体提及：2.5T V6发动机为全球首搭。
55%的媒体提及：百公里加速仅6.9秒
80% Media mentioned: Teramont offers 330TSI, 380TSI and 530V6 power configurations.
78% Media mentioned: Provides 8 driving modes.
23% Media mentioned: Chassis mechanism uses McPherson strut, rear uses multi- linked individual suspensions.
80% Media mentioned: First in the world to have a 2.5T V6 engine.
55% Media mentioned: Only need 6.9s to speed up to 100km/h.
动力性能
Driving Performance
68%的媒体提及：高配版车型搭载的12.3英寸的全液晶仪表
38%的媒体提及：特有的接近感应功能通过红外线感知靠近的手指，并局部放大选项，更便于驾驶者操作。Mirrorlink/CarPlay功能能够方便实现车辆与手机的互联。
50%的媒体提及：途昂配备了Panorama大尺寸全景天窗，面积达到1.18平方米，在隔音以及隔热的表现上都非常出色。
48%的媒体提及：途昂全系标配前、后LED大灯、8寸中控液晶屏、三温区独立空调系统、倒车影像以及定速巡航等。
55%的媒体提及：搭载的车道保持系统、盲点监测系统、360度鸟瞰式全景可视行车辅助系统、交通拥堵辅助系统等.
68% media mentioned: High configuration edition is equipped with 12.3-inch LCD screen.
38% media mentioned: The unique sensor senses the closing finger through the infrared ray, and locally magnifies the option, which makes it easier for the driver to operate. Mirrorlink / CarPlay function can easily realize the interconnection of the vehicle and mobile phone..
50% media mentioned: Teramont is equipped with 1.18㎡ Panorama large size sunroof, which is excellent in sound and thermal insulation.
48% media mentioned: All models of Teramont are equipped with front and back LED lights, 8 inch central LCD screen , three-temperature-zone independent air condition system, Rear View Camera and Cruise Control.
55% media mentioned: It is equipped with lane maintenance system, blind spot monitoring system, 360 ° bird's eye view panoramic view of the visual vehicle auxiliary system, traffic jam assistance system.
功能配置
Equipment媒体评价 Media Reviews
2017-07-15MRVPage 5
45%媒体的提及：驾驶感受保持大众易操控的优良传统，转向力度轻盈，指向性也不错。
18%媒体的提及：途昂的隔音和其他舒适性表现都堪称出色。
28%媒体的提及：自适应动态悬架的越野舒适性与通过性都很不错。
10%媒体的提及: 途昂发动机表现出了极佳的牵引力和较强的扭矩储备，启停系统的工作非常顺畅。
45% Media mentioned：Teramont still contains some of Volkswagen‘s genuine traditions and feature, steering wheel mechanism are light and direction driven.
18% Media mentioned: Teramont’s sound insulation and other performances are excellent.
28% Media mentioned：Adaptive dynamic suspension of off-roading’s comfortably and possibility are exceptional.
10% Media mentioned: Teramont engine shows excellent traction and strong torque reserves, the starting and stopping system is very smooth.
试驾体验
Drive Experience
90%的媒体提及：途昂将定位为大型SUV。
80%的媒体提及：途昂定位为7座SUV。
90% Media mentioned: Teramont will be positioned as large-sized SUV.
80% Media mentioned: Teramont is positioned as 7-seats SUV.
产品定位
Product Positioning媒体评价 Media Reviews 2017-07-15MRVPage 6
15%的媒体提及：预测在25~55万
10%的媒体提及：预测在30~60万
15% Media mentioned: the final price is estimated to be 350-550 thousand RMB.
10% Media mentioned: the final price is estimated to be 300-600 thousand RMB.
79%的媒体提及：途昂表现出足够强的产品实力。
42%的媒体提及：大众途昂率先开发了一个新的市场，抢占了先机。
36%的媒体提及：途昂并非一款“非主流”的产品，未来的市场表现还是值得期待的。
79% Media mentioned: Teramont’s performance shows the strength of this product.
42% Media mentioned: Seizing the initiative, Volkswagen has develop a new market.
36% Media mentioned: Teramont is not a “non-mainstream” product, future market performance are anticipated. 价格预测
Price expectation前景展望
Prospect expectation媒体评价 Media Reviews 2017-07-15MRVPage 7
车辆中途加速时，油门踏板会传递震动，影响行驶品质感
整车的质量感明显，制动时俯仰动作较大。
较细的方向盘和缺少路感的转向让驾驶乐趣降低不少
内饰设计同质化严重，舒适性一般，后排无娱乐系统，缺少驾驶乐趣
When accelerating in motion, the accelerator pedal will vibrate, affecting the running quality.
The car's qualitative perception is obvious, when braking, it makes obvious up and down.
The thinner steering wheel and lack of road sense lead to the lack of driving pleasure.
Serious homogenization of interior design, ordinary comfort, no back-row entertainment system, lack of driving pleasure.
媒体其他建议
Other suggestions媒体评价 Media Reviews 2017-07-15MRVPage 8媒体报道列表 Media Report ListMRV2017-07-15Page 9媒体报道列表 Media Report ListMRV2017-07-15Page 10媒体报道列表 Media Report ListMRV2017-07-15Page 11MRV2017-07-15Page 11媒体报道展示 Media Report Show摘要Abstract：
上汽大众途昂是一款定位精准、定价合理、综合性价比极高的市场引领者。它的最大特点就是“大”，第三排座椅真正实现了舒适性和实用性的结合，外设设计和内饰秉承大众一贯的家族设计和精湛工艺，性价比高。同尺寸的车型一般都比途昂贵，而同价位的车型大多都比途昂小，于是途昂自然就成为了消费者关注的焦点。
Opinion: SAIC Volkswagen Teramont is a market leader with precise positioning, reasonable pricing and high comprehensive cost-performance. Its biggest feature is large. The third row truly achieves the combination of comfort and practicality. Exterior and interior design follows Volkswagen family style and has exquisite crafts. Models with the similar size are generally more expensive than Teramont and models with similar price are generally smaller than Teramont, which makes Teramont the focus of consumer attention.
MRV2017-07-15Page 12MRV2017-07-15Page 12MRV2017-07-15Page 12媒体报道展示 Media Report Show摘要Abstract：
作为一款全尺寸大型SUV，途昂车身超大，观外稳健硬朗，内饰简约大气，动力上首次引入2.5T V6发动机，并提供8种驾驶模式，与途观丝绸之路版、全新途观L以及途锐组成了“途”字辈大众品牌SUV产品矩阵的同时，还将引领SUV市场的“大”趋势，为消费者打造SUV的高端驾乘体验。
Opinion: As a full-size SUV, Teramont has super large body, steady and tough appearance and simple interior. In terms of power, it introduces the 2.5T V6 engine for the first time and provides 8 driving modes. At the same time of forming Volkswagen SUV product matrix with Tiguan Silkroad Edition, All New Tiguan L and Touareg, it also leads SUV market "large" trend and creates high-end SUV experience for consumers.
2017-07-15MRVPage 13媒体报道展示 Media Report Show摘要Abstract：
途昂全球首秀，三种动力组合可供选择，2415L车内空间超级大，外形线条方方正正高高大大，具备公路、越野、雪地和个性化四种驾驶模式可供选择。搭载全新一代4Motion智能全时四驱系统，“大家伙”名不虚传。
Teramont makes global debut and provides three power combinations. The 2415 L interior space is super large. It provides four driving modes which are road, cross-country, snow and personalized modes. It is equipped with a new generation of 4Motion intelligent full-time four-wheel drive system.
MRV2017-07-15Page 14媒体报道展示 Media Report Show摘要Abstract：
途昂，是上汽大众首款大型SUV。作为一款全尺寸SUV，内部空间非常宽敞。试驾的这款途昂搭载着EA390 2.5T V6涡轮增压发动机，最大扭矩与额定功率分别达到500Nm、220kW，配合换挡迅速、效率高的七速湿式双离合变速器，推背感相当强烈。途昂还提供5种公路、3种越野共8种驾驶模式。
Teramont is the first full-size SUV of SAIC Volkswagen. As a full-size SUV, The interior is very spacious. This Teramont for test drive is equipped with the EA390 2.5T V6 turbocharged engine. The maximum torque and rated power respectively reach 500Nm and 220kW. With the rapid shift and the highly efficient seven-speed wet dual-clutch transmission, the push back feeling is quite strong. Teramont also offers a total of 8 driving modes, including five kinds of road modes and three kinds of cross-country modes. MRV2017-07-15Page 15媒体报道展示 Media Report Show摘要Abstract：
上汽大众途昂造型设计符合国人审美，乘坐空间巨大，七座模式下行李箱表现出色，2.5T发动机动力性能好，配置丰富，定位精准。上汽大众途昂已开启预售，每款发动机都有三款车型。如果从严格意义上讲，途昂暂无直接竞争车型。
The styling design of SAIC Volkswagen Teramont is in line with the aesthetics. The interior is spacious. With the seven-seat mode, the trunk has excellent performance. 2.5T engine has good dynamic performance, rich configurations and accurate positioning. SAIC Volkswagen Teramont has started pre-sale, each engine has three models. If in the strict sense, there are no direct competitive models.
MRV2017-07-15Page 16MRV2017-07-15Page 16媒体报道展示 Media Report Show摘要Abstract：
途昂很大，不管是看起来，坐进去，还是开起来，都是一款典型的大SUV。它是大众集团旗下首款全尺寸SUV，同时也是合资品牌实现国产的最大号SUV，汉兰达和锐界在车身尺寸上根本不是途昂的对手。而我们预计途昂的起售价应该在35-38万元，相信这样的起售价格一定会为上汽大众带来可观的销量。
Teramont is a classic full-size SUV. It is the first full-size SUV of Volkswagen group, and also the largest domestic SUV of joint venture brand. Highlander and Edge are not the opponents of Teramont in the body size. And we expect the starting price of Teramont to be 35,000 RMB to 38,000 RMB. I believe that such a selling price must bring considerable sales to SAIC.
MRV2017-07-15Page 17媒体报道展示 Media Report Show摘要Abstract：
Teramont途昂不仅与途观丝绸之路版、全新途观L组成了品牌SUV产品矩阵，还将与PHIDEON辉昂共同构建上汽大众高端产品阵营，推动品牌升级。相信凭借超大空间、硬朗造型、澎湃动力和前瞻科技等出众的实力，Teramont途昂将引领SUV市场的“大”趋势，为消费者打造SUV的高端驾乘体验。
Teramont, together with Tiguan Silk Road Edition and All New Tiguan L, forms brand's SUV product matrix. Also, it forms SAIC Volkswagen high-end product base with PHIDEON, which promotes brand upgrade. I believe with large space, tough styling, surging power and forward-looking technologies, Teramont will lead SUV large trend and create high-end SUV driving experience for consumers.
MRV2017-07-15Page 18MRV2017-07-15Page 18媒体报道展示 Media Report Show摘要Abstract：
作为一款全尺寸大型SUV，途昂车身超大，车内空间包容性强，黄金第三排实用性强，科技配置丰富，三款动力系统强劲有力，30.98万的起步价更是诚意满满，途昂和途观L在价格上形成了有利的拼接，形成“途观+途观L+途昂”的全尺寸全售价覆盖的SUV战略车型布局，意义重大。
As a full-size SUV, Teramont has super large body, inclusive interior space, practical third row and rich technological configurations. Three power systems are strong. The starting price of 309,800 RMB is full of sincerity. Teramont and Tiguan L form the favorable stitching of price, forming "Tiguan + Tiguan L + Teramont" full-size full-price SUV strategic model layout of great significance.MRV2017-07-15Page 19MRV2017-07-15Page 19MRV2017-07-15Page 19媒体报道展示 Media Report Show摘要Abstract：
途昂在外观造型上，整车线条都偏向硬朗，内饰平直的线条营造出了宽大的空间感受，丰富的科技配置，带来了舒适安全的驾乘感受，实用的黄金第三排，让坐在最后排的乘客也能享受到舒适驾乘。首次被引入国内的EA390 2.5T V6发动机为途昂提供了强劲动力，并提供8种驾驶模式。
In terms of Teramont appearance, the whole lines are biased tough. Strsight lines of the interior creates the sense of large space. Rich technological configurations bring comfortable and safe driving experience. The practical third row makes the rear row passengers enjoy comfortable ride. The EA390 2.5T V6 which is first introduced to China provides Teramont strong driving force and provides 8 driving modes. MRV2017-07-15Page 20媒体报道展示 Media Report Show摘要Abstract：
途昂目前有“330TSI”、“380TSI”和“530 V6”三种动力配置，每种动力配置下列三款车型。空间上，用庞大来形容途昂绝不为过，超过五米的车身长度虽然略小于Q7，但在宽度上已然坐稳了大众品牌车型里的头把交椅。
Currently, Teramont has three power configurations: "330TSI", "380TSI" and "530 V6". Each is equipped with the following three models. In terms of space, using "huge" to describe Teramont is never over. Although the body length of more than five meters is slightly shorter than that of Q7, its width has been firmly in the top spot among Volkswagen brand models.
MRV2017-07-15Page 21MRV2017-07-15Page 21媒体报道展示 Media Report Show摘要Abstract：
作为真正的强者，途昂的车身尺寸及中英文命名，无不彰显着其强者的气质。途昂凭借大气高端的外观内饰、磅礴强悍的动力系统以及全面领先的尖端配置，屹立于新征途的起点，填补了国内合资品牌大型SUV市场的巨大空白，必将开拓一片广阔天地。
Opinion: As a real car of strength, the body size and naming of Teramont demonstrate the strong temperament. With high-end exterior and interior, strong power system and comprehensively leading cutting-edge configurations, Teramont stands at the starting point of new journey and fills in the blank of domestic joint venture brand full-size SUV market.
MRV2017-07-15Page 22MRV2017-07-15Page 22媒体报道展示 Media Report Show摘要Abstract：
作为上汽大众旗下的首款7座SUV，途昂有着举足轻重的地位。霸气十足的外形与刚健硬朗的车身线条让人过目不忘，超大的车身尺寸带来大而灵活的车内空间，做工精良的内饰给人品质感，丰富的科技配置，彰显了档次，动力强劲，出人意料。
As SAIC Volkswagen first seven-seat SUV, Teramont has a pivotal position. Domineering shape and tough body lines leave people deep impression at first glance. The super large body size brings large and flexible interior space. The interior of exquisite crafts give people a sense of quality. Rich technological configurations highlight the level. Surging power is beyond all expectations.
MRV2017-07-15Page 23MRV2017-07-15Page 23MRV2017-07-15Page 23媒体报道展示 Media Report Show摘要Abstract：
作为大众在中国推出的一款全尺寸7座SUV，途昂的车内空间大而丰富，黄金第三排实用性强，内饰做工精良，在配置上也毫不吝啬，2.5T V6发动机能够提供强大的动力系统，是国内大型SUV市场一款不可多得的大型SUV车型。
As a full-size seven-seat SUV launched by Volkswagen in China, Teramont has large and rich interior space. Thegold third row is practical, the interior is of excellent craftsmanship. As for the configuration, the 2.5T V6 engine can provide a strong power system, which makes Teramont a rare full-size SUV in the domestic full-size SUV market.2017-07-15MRVPage 24媒体报道展示 Media Report Show摘要Abstract：
途昂超过5米的车长，近3米的轴距让其拥有宽敞的车内空间，尤其是黄金第三排，让其远超竞品。V6涡轮增压发动机带来充沛的动力，配合全时四驱及自适应动态悬架，让其拥有优秀的多路况通过性。装备舒适配置和前瞻科技配置，高端品质感十足。
With body length more than 5 m and wheelbase near 3 m, Teramont has spacious interior, especially the gold third row, far better than the competing products. V6 turbocharged engine brings plenty of power. Full-time four-wheel drive and adaptive dynamic suspension contribute to excellent multi-road passing capacity. Comfortable and forward-looking configurations give a sense of high-end quality.
MRV2017-07-15Page 25MRV2017-07-15Page 25媒体报道展示 Media Report Show摘要Abstract：
途昂目前有“330TSI”、“380TSI”和“530 V6”三种动力配置，每种动力配置下列三款车型。空间上，用庞大来形容途昂绝不为过，超过五米的车身长度虽然略小于Q7，但在宽度上已然坐稳了大众品牌车型里的头把交椅。
Currently, Teramont has three power configurations: "330TSI", "380TSI" and "530 V6". Each is equipped with the following three models. In terms of space, using "huge" to describe Teramont is never over. Although the body length of more than five meters is slightly shorter than that of Q7, its width has been firmly in the top spot among Volkswagen brand models.
MRV2017-07-15Page 26MRV2017-07-15Page 26MRV2017-07-15Page 26MRV2017-07-15Page 26媒体报道展示 Media Report Show摘要Abstract：
途昂是大众集团旗下首款全尺寸大型SUV，车身尺寸浩大，外观稳健威猛，内饰简约大气，核心卖点是它的黄金第三排，除拥有良好的头部和腿部空间，还享有很多专属配置。除此之外，动力输出强劲，还全系标配十多项高端科技配置。
Teramont is the first full-size SUV of Volkswagen Group. It has large body size, sound and mighty appearance and simple interior. The core selling point is its gold third row. In addition to having good front and rear space, it also has a lot of exclusive configurations. In addition, it has strong power output and more than 10 high-end technical configurations.MRV2017-07-15Page 27MRV2017-07-15Page 272017-07-15Page 272017-07-15Page 27媒体报道展示 Media Report Show摘要Abstract：
作为上汽大众旗下的首款7座SUV，途昂堪称大众家族中的XXL号大块头。大气沉稳的外观内饰设计，足够诚意的配置以及成熟的动力调校，再加上7座布局的高实用性，途昂展示出足够强的产品实力。加上车身比汉兰达、锐界等车型更大，但又果断避开了像q7这样的豪华中大型SUV，途昂在市场上可谓没有真正的对手，前景可期。
As SAIC Volkswagen first 7-seat SUV, Teramont can be called the XXL among Volkswagen family. Calm exterior and interior, enough sincere configurations, maturepower adjustment and 7-seat layout with high practicality show the strong product strength of Teramont. With the body size larger than that of Highlander and Touareg, and unlike luxury full-size SUV such as Q7, Teramont almost has no opponent in the markrt.MRV2017-07-15Page 28媒体报道展示 Media Report Show摘要Abstract：
途昂是上汽大众首款全尺寸大型SUV，车身尺寸浩大，外观大气、高端、硬朗，内饰精致，品质感强，大而灵活的车内空间，宽享舒适自在，首次引入的2.5T V6发动机，输出动力强劲。途昂强大的综合实力，使其正在步入主流大型SUV市场，成为越来越多消费者的选择。
Teramont is SAIC Volkswagen first full-size SUV. It has large body size,high-end and tough appearance, delicate interior, large and flexible interior space. The first introduced
2.5T V6 engine has strong output power. The strong comprehensive strength of Teramont makes it enter the mainstream full-size SUV market and become the choice of more and more consumers.MRV2017-07-15Page 29媒体报道展示 Media Report Show摘要Abstract：
作为一辆全尺寸SUV，途昂给人的第一印象便是“大”，在空间方面，途昂不但没让我们失望，还给了我们很多惊喜，尤其是黄金第三排，舒适而实用，储物空间更是丰富而灵活。途昂的动力非常充沛，首次搭载的2.5T V6发动机，还可以撒点野。而在指向性上，途昂表现同样优秀。
As a full-size SUV, Teramont leaves people the first impression of being large. In terms of space, Teramont brings us a lot of surprises. Especially the gold third row is comfortable and practical. The storage space is rich and flexible. Being equipped with the 2.5T V6 engine, Teramont has abundant power. Teramont also has excellent performance in the directivity.MRV2017-07-15Page 30媒体报道展示 Media Report Show摘要Abstract：
途昂是大众第一款7座SUV，超大的车身尺寸完全担当起旗舰之名，壮硕的外观还可以获得更高的安全感，一览众山小的高座姿能够带来良好的驾乘视野，沿用大众一惯风格的内饰中规中矩，出色的实用性能能够满足多人出行的需求。首次引入的2.5T V6发动机动力输出强劲，虽车身很重，但驾控灵巧，转向精准。
Teramont is Volkswagen first 7-seat flagship SUV with large body size. Sturdy appearance also provides a higher sense of security. Higher seats bring better driving vision. The interior follows the usual Volkswagen style. Excellent practicality meets the demands of travel. The firstly introduced 2.5T V6 engine has strong power output. Although the body is very heavy, the vehicle still has smart driving control and precise turning.MRV2017-07-15Page 31媒体报道展示 Media Report Show摘要Abstract：
作为真正的强者，途昂的车身尺寸及中英文命名，无不彰显着其强者的气质。途昂凭借大气高端的外观内饰、磅礴强悍的动力系统以及全面领先的尖端配置，屹立于新征途的起点，填补了国内合资品牌大型SUV市场的巨大空白，必将开拓一片广阔天地。
Opinion: As a real car of strength, the body size and naming of Teramont demonstrate the strong temperament. With high-end exterior and interior, strong power system and comprehensively leading cutting-edge configurations, Teramont stands at the starting point of new journey and fills in the blank of domestic joint venture brand full-size SUV market.
Thank You!2017-07-15MRVPage 32
