2019最新成为HR专家的100门必修课全套课程
限时抢购仅需19元(原价3600元)

资料库

行业资料,工作文档,素材,模板,学习资料……统统都有! 立即分享,即刻赚钱! 现在上传1份资料,立即可领取1元奖励! 详情请联系客服QQ 2032498346

  1. 首页
  2. 资料库
  3. Horse_Introduction下载

Horse_Introduction下载

菲利普·科特勒 更新于

资料价格:19990职币 (1元=100职币)

限时特价:1999职币

文件类型:pdf

资料大小:8191KB

行业:不限

职业:不限

标签: brand  design  water  packaging  redesign  range  identity  spring  designed  energy  innocent  source  icon  product  oliver  mineral  naming  cutty  clipper  tea  营销策划  公关  传播  数字营销 

内容截图预览共计66页,可预览14页
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction
  • Horse_Introduction

内容截图预览只提供低像素截图, 高清版本请下载文档查看(PPT,Excel,Word等文件可直接编辑使用)
当前文档共66页, 只提供前14页预览。

资料介绍
Nongfu Spring - premium mineral waterThe screen-printed design pays homage to the source by depicting indigenous species from Moya Spring, at the foot of Changbai Mountain - the volcanic region bordering China and North Korea that produces the water. The shape of the bottle has been designed to resemble the soft and elegant lines of a water droplet to show the purity and clarity of the product.,Makers and Merchants,Naming, brand identity and packaging for a new brand offering an eclectic range of food and homeware. Each product was commissioned by a specialist artisan so it was important that the brand told a story of quality, craftsmanship and collaboration.,Makers & Merchants,Art direction for brand photography,Makers & Merchants,Corporate stationery ,Makers & Merchants,Web design,TÅPPED - Organic birch water,Brand identity and packaging for the newly launched Finnish birch water brand. The water is packaged in a cylindrical laminated card can which has been designed to reference the trunk of the birch tree, with a hand applied branded label which references a sapling tag.,Future and Found,Brand identity, web redesign and brand photography for the contemporary design-led homewares brand.,Future and Found,Stationery ,Future and Found,Compliments slips ,Future and Found,VIP key - A perspex logo given to select customers to receive special privileges, including invitations to events and previews along with on going discounts in store.,The Adventurous Blends of William Whistle,Naming, brand identity and packaging for the newly launched tea and coffee company. The design rolls all the wanderlust of old into a modern, eccentric and jovial character who, inspired by the romantic stories of tea and coffee expeditions of the 18th and 19th centuries, has set out to blend the very best discoveries of the past with the very best expertise of today.,Nongfu Spring - mineral water for baby formula,In a market where tap water is heavily polluted, Nongfu Spring wanted to offer a water specifically balanced and treated for mixing with baby formula. The mineral water boasts a low sodium and balanced mineral content. The design conveys the purity of the source with a sense of growth and nuture through use of an icon which depicts the water, the forest and the birds it gives life to.,Jme,Packaging for Jamie Oliver’s lifestyle concept Jme. The logo acts as an endorser stamp that is subtly applied to an eclectic rage of packaging styles to create an emotionally-driven brand architecture and a flexible design approach. Each piece is individually designed to best reflect the product, rather than follow specific brand guidelines.,Jamie Oliver mugs,Jamie Oliver - Christmas tea towel,Jamie Oliver - Enamel range,Jamie Oliver - Cheese knife set,Mr Pidgeon’s Honey,Brand identity and packaging for a small family run business.,Mr Pidgeon’s Honey,Hidden inside the swing tag envelope is a nostaglic description of the makers story, each envelope containing one of the 3 photographs at random.,Nongfu Spring - mineral water for kids,The water is aimed at the youth market and comes from a spring near the Changbai Mountains, located in the Lushuihe National Forest Park. We came up with the idea of creating packaging inspired by the local landscape and wildlife, and commissioned Brett Ryder to create an image for each season.,Cowshed,Packaging redesign for Babington House’s spa range. Bespoke wallpapers were created, reflecting different rooms of the house in every pack.,Westons Wyld Wood,Brand identity & naming for Westons ‘premium organic’ cider redesign. ,Cutty Sark aged whiskey,The redesign of the cask-aged whisky range draws on traditional clipper recruitment posters from the 1800’s, whilst exploiting the Cutty Sark’s heritage and the historical pride people place upon it.,This Water,Redesign of Innocent’s ‘juicy water’, moving a not so innocent product away from that branding.Redesign included naming, brand identity, tone of voice, illustration and copywriting.,Innocent orange juice,A bold and playful design solution for Innocent, using the well-known characterof their smoothies to identify and brand a new range of single-fruit products.,Bodega,Identity for the newly launched antipasti company. With a specialism in travelling the globeto source the most authentic and unique products, the selected icon suggests this sense of adventure,whilst the double visual of the cocktail stick and olive hint at the company’s passion
资料内容预览
Nongfu Spring - premium mineral waterThe screen-printed design pays homage to the source by depicting indigenous species from Moya Spring, at the foot of Changbai Mountain - the volcanic region bordering China and North Korea that produces the water. The shape of the bottle has been designed to resemble the soft and elegant lines of a water droplet to show the purity and clarity of the product.,Makers and Merchants,Naming, brand identity and packaging for a new brand offering an eclectic range of food and homeware. Each product was commissioned by a specialist artisan so it was important that the brand told a story of quality, craftsmanship and collaboration.,Makers & Merchants,Art direction for brand photography,Makers & Merchants,Corporate stationery ,Makers & Merchants,Web design,TÅPPED - Organic birch water,Brand identity and packaging for the newly launched Finnish birch water brand. The water is packaged in a cylindrical laminated card can which has been designed to reference the trunk of the birch tree, with a hand applied branded label which references a sapling tag.,Future and Found,Brand identity, web redesign and brand photography for the contemporary design-led homewares brand.,Future and Found,Stationery ,Future and Found,Compliments slips ,Future and Found,VIP key - A perspex logo given to select customers to receive special privileges, including invitations to events and previews along with on going discounts in store.,The Adventurous Blends of William Whistle,Naming, brand identity and packaging for the newly launched tea and coffee company. The design rolls all the wanderlust of old into a modern, eccentric and jovial character who, inspired by the romantic stories of tea and coffee expeditions of the 18th and 19th centuries, has set out to blend the very best discoveries of the past with the very best expertise of today.,Nongfu Spring - mineral water for baby formula,In a market where tap water is heavily polluted, Nongfu Spring wanted to offer a water specifically balanced and treated for mixing with baby formula. The mineral water boasts a low sodium and balanced mineral content. The design conveys the purity of the source with a sense of growth and nuture through use of an icon which depicts the water, the forest and the birds it gives life to.,Jme,Packaging for Jamie Oliver’s lifestyle concept Jme. The logo acts as an endorser stamp that is subtly applied to an eclectic rage of packaging styles to create an emotionally-driven brand architecture and a flexible design approach. Each piece is individually designed to best reflect the product, rather than follow specific brand guidelines.,Jamie Oliver mugs,Jamie Oliver - Christmas tea towel,Jamie Oliver - Enamel range,Jamie Oliver - Cheese knife set,Mr Pidgeon’s Honey,Brand identity and packaging for a small family run business.,Mr Pidgeon’s Honey,Hidden inside the swing tag envelope is a nostaglic description of the makers story, each envelope containing one of the 3 photographs at random.,Nongfu Spring - mineral water for kids,The water is aimed at the youth market and comes from a spring near the Changbai Mountains, located in the Lushuihe National Forest Park. We came up with the idea of creating packaging inspired by the local landscape and wildlife, and commissioned Brett Ryder to create an image for each season.,Cowshed,Packaging redesign for Babington House’s spa range. Bespoke wallpapers were created, reflecting different rooms of the house in every pack.,Westons Wyld Wood,Brand identity & naming for Westons ‘premium organic’ cider redesign. ,Cutty Sark aged whiskey,The redesign of the cask-aged whisky range draws on traditional clipper recruitment posters from the 1800’s, whilst exploiting the Cutty Sark’s heritage and the historical pride people place upon it.,This Water,Redesign of Innocent’s ‘juicy water’, moving a not so innocent product away from that branding.Redesign included naming, brand identity, tone of voice, illustration and copywriting.,Innocent orange juice,A bold and playful design solution for Innocent, using the well-known characterof their smoothies to identify and brand a new range of single-fruit products.,Bodega,Identity for the newly launched antipasti company. With a specialism in travelling the globeto source the most authentic and unique products, the selected icon suggests this sense of adventure,whilst the double visual of the cocktail stick and olive hint at the company’s passion; great food.,Stella Artois festive shipper,Packaging concept to raise the brand’s profile and champion its equities.,Ubershot,Identity and packaging design for a new German energy shot. Positioned to deliver ‘energy for life with no lows’, the design focuses on the ‘U’ icon and upturned arrow at its core. The bold simplicity of the design changes perceptions of how an energy drink can look.,Cutty Sark,Redesign of Cutty Sark blended Scotch whisky, revising the original clipper ship drawn in 1923 and only updated once in 88 years. The design echoes the classic Cutty imagery of the mid 1960s and 1970s.,Froosh,Brand identity redesign to solve the ‘smoothie confusion’ in the Nordic regions and communicate pure fruit health benefits. Redesign scope included brand identity, packaging design, tone of voice and copywriting.,
资料下载
资料评价