时空向心力
“Space”Centric Force： Scenario Marketing电通数码（北京）广告有限公司大数据时代大数据时代的场景营销 Scenario Marketing in the Big Data EraThe Big Data Era场景营销
Scenario Marketing时间
Time空间
Space场景营销的多元化维度 Multi-dimension of Scenario Marketing社交关系
Social Relations场景是营销的核心变量 Scene is the Core Variable of Sales & Marketing移动设备
Mobile大数据
Big Data定位系统
GPS/LBS传感器
Sensor
社交媒体
Social Media五大原力 5 Major Forces打通数据 找到用户 Identify Users by Mapping all Big DataiDMPiDSPiPlus大强准电通数码大数据全链路布局 &c. Big Data Strategy and Structure
最大实体消费数据，
覆盖99.9%线下消费行为
Biggest payment database,
covering 99%
Offline Data银联智惠与电通数码战略合作：iSmart 爱智慧 UnionPay Smart & Dentsu &c. Strategic Collaboration: iSmartTravelFoodMovieFinance…AutoScenariosCustomersBrandsiSmart 帮助品牌锁定经典场景中的目标消费者 iSmart Helps Brands to Target Customers in Typical ScenariosiSmart find TA’s lifestyles by UnionPay Smart data, then contact them in proper scenario.
i.e. promote mobile phone with heart-rate monitor to people who love gym and running, hence, to yield higher ROI than reaching the massesWeb behaviorSocial
behaviorSearchEcommerceDaily consumptionTravel expenseEntertainment consumptionAuto consumptionFinanceEducation spendingAPP Usage……LINKConsumersBrands……Online:Offline: consuming scenarios✖Media touch point
＋ Information concernediSmart 帮助品牌了解目标人群从线上到线下的全景生活轨迹 iSmart Helps Brands to Track TA Full Behaviors Both Online & OfflineDentsu &c. DMP collects consumers’ online media touch points and information they concerns, then matches with UnionPay consumption data, to reflect full life scenarios of consumers. Pinpoint TA’s
Media Touch PointsPinpoint TA’s
Life ConcernsPinpoint TA’s
Life ScenariosiSmart：O2O营销数据系统，支撑程序化营销 iSmart : Utilize O2OMarketing & Sales Big Data to support DSPiSmart: labels consumers by their payment behaviors, then contact them by precision scenario marketing (right time, right place and right scenario)iSmart 爱智慧 iPlus
到店宝到店宝采集到店人群数据，形成营+销完整数据闭环
iPlus Collects Consumers Data at POSAction
行动以汽车客户举例：购车用户转化路径AiPlus
到店宝广告监测网站监测CRM曝光
Impressions点击
Click到站
Website注册
Register
（试驾信息）购车
Purchase到店
Offline Store
通过智能感知设备，监测回收实体环境客流数据
Monitor consumer data from offline stores from intelligent sensor equipments构建数据闭环，对接阿里大数据进行深度透视
Create data circulation, jointing Ali data for deeper insights线下活动和门店数据化管理， 线下数据实时掌控
Digitalized management of offline activities and stores, real-time monitor of offline data行业定制解决方案满足汽车、美妆、零售、餐饮等不同行业所需
Characterized solution for different industries such as automobile, beauty, retail and catering.到店宝 基于地理场景的强关系用户精准营销解决方案 iPlus offers Accurate Solution based on Scenarios/TA Data① 到店顾客找回/放大
⑤ 门店监测与运营优化④ 获取会员及粉丝经营③ 线下展会/活动管理② 营销活动到店效果管理到店客流监测分析
Analysis of in-store consumer data 人群透视分析
Analysis of target audience 老客找回与潜客挖掘
Regular consumer call-back and potential consumer digging到店宝 5大营销功能与应用场景 iPlus 5 Marketing & Sales Functions/Scenario ApplicationsiDMPiDSP大强准电通数码大数据全链路布局 &c. Big Data Strategy and StructureiPlus共同为客户带来数据价值，构建面向未来的场景营销
Discover Value of Big Data to Deliver Scenario Marketing全景画像
线上线下营销数据一体化
Full image integration of online and offline marketing dataO2O2O
优化客户体验
O2O optimize consumer experience范CRM人群管理
CRM crowd management店铺以及综合渠道管理
Store and channel managementThank You请关注电通数码微信公众号时空向心力
“Space”Centric Force： Scenario Marketing
