全新途安L上市盛典
新闻传播报告全新途安L上市盛典概况
全新途安L上市会于2016年3月18日在长沙举行。
共有235家媒体参加了全新途安L上市盛典、上市试驾及长沙工厂参观活动。
截至3月28日，共发布4,415篇上市相关报道。
新闻传播概况截至3月28日，共发布4,415篇全新途安L上市相关媒体报道，其中在传统媒体、网络媒体、移动端新媒体上共计发布2,227篇，论坛和博客2,188篇。 受邀媒体报道情况所有受邀235家媒体共发布报道995篇
报道形式包括论坛直播、专题、视频评测等。
借助自身的其他媒体平台进行再次传播，包括APP、微信平台等。 其他媒体报道情况除受邀媒体外，其他媒体转载报道1，232篇。新闻传播概况
全新途安L上市试驾
全新途安L上市盛典
截至3月28日，共发布4,415篇全新途安L上市相关媒体报道，其中在传统媒体、网络媒体、移动端新媒体上共计发布2,227篇，论坛和博客2,188篇。
当天共有超过50万人次在汽车之家、易车、爱卡汽车等平台关注了全新途安L的上市直播。
通过全新途安L上市试驾，媒体对车型的外观、空间、动力操控等进行了全面报道。
外观：更加年轻时尚，满足中国消费者日益提升的审美偏好及对高品质车型的追求。
空间：尺寸方面全面领先于竞争对手，2791mm的轴距在MPV车型中有出色的表现。
动力操控：280TSI车型动力完全足够，即使是7人满座也不会缺乏动力。
长沙工厂参观
媒体对全新途安L的诞生地——上汽大众长沙工厂进行了多方位的报道。
先进工艺：车身合理使用激光焊接、电焊，提升车身强度的同时，也减轻了车身的重量。
MQB平台：除了模块化和通用性之外，MQB平台还可追溯零件的各个生产环节。
严谨完善的质保：专业人员就在对车身零部件进行细致的检查
自动化率高：整个车身车间拥有600台机器人
截至到3月19日16：00，共发布1,426篇网络媒体报道， 572篇移动端媒体报道。媒体报道分析 新媒体报道情况媒体报道形式
上市专题
论坛直播
试驾视频
长图解读
媒体关注重点
价格信息
产品配置
试驾体验生产工艺
车型导购
新老途安车型对比报道内容
截至2016年3月28日13：00，共发布229篇传统媒体报道。
大版面报道：
平面媒体版面大于1/4的平面占比49.1%；
多平台发布：
《新闻晨报》、《北京晨报》、《大河报》、《AMS汽车博览》、《汽车消费报告》等传统媒体将长沙工厂参观、全新途安L试驾、上市报道发布至微信公众号、今日头条、搜狐新闻、Zaker APP、APP客户端等衍生新媒体平台。传统媒体报道情况媒体报道分析共邀请13家电波媒体，截至2016年3月24日11：00，已全部露出。
电台媒体：《湖北新闻台FM104.6》、《辽宁交通广播FM97.5动感车世界》、《黑龙江人民广播电台FM104.5》、《江苏交广FM101.1》等10家电台已全部播出，平均播出时长3分钟以上。
电视媒体：湖北体育休闲频道《名车展台》、浙江电视台《汽车先锋》和山东电视台《车E族》共计3家电视台已全部播出，报道总时长3分12秒。电波媒体报道示例媒体报道分析媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-受邀媒体媒体报道汇总-非受邀媒体媒体报道汇总-非受邀媒体摘要 / Brief：
善于洞察消费变化的上汽大众，此番再度为国内万千家庭带来了惊喜之作——全新途安L，这款基于全新MQB平台打造新车，在颜值、尺寸、科技配置、动力、安全性能等方面得到全面升级，并提供5座及7座车型，以更出色的综合实力成为摩登家庭的专属标配。平面媒体报道摘要 / Brief：
现款途安是基于PQ35平台开发的一款MPV车型，随着“二胎”政策落实，人们对大空间MPV的需要越来越强烈，上汽大众似乎感受到这种呼唤，在去年广州车展发布了全新一代途安L，新车可以说有了脱胎换骨的变化。
Current Touran model is an MPV developed on PQ35 platform. With the implementation of second child policy, consumers have greater demands on big size MPV models. SAIC Volkswagen seizes those demands and revealed All New Touran L, a significantly upgraded model, in Guangzhou auto show in last year. 摘要 / Brief：
2016年3月18日，上汽大众全新途安L于长沙焕新上市。这款面向摩登家庭的高级家庭用车，提供280TSI及330TSI两款动力选择，结合不同配置，推出风尚版、舒适版、舒雅版及豪华版共计7款车型，售价区间为15.58万元—23.08万元。
March 18th, 2016, SAIC Volkswagen All New Touran L was launched in Changsha. Positioned as high-end family vehicle for modern families, the all new Touran L come with 2 powertrains including 280TSI and 330TSI and 7 trims including trend line, comfort line, comfort line plus , and high line. Its price ranges from RMB155,800 to 230,800.摘要 / Brief：
3月12日，记者受邀参观上汽大众长沙工厂，并试驾感受全新途安L。它不仅设计更加新颖，而且增加了“L”标识，不过这并非简单的尺寸改变，而是面向摩登家庭提供更加多元化的选择，以全新的变化带给消费者“大”而不同的体验。
March 12，journalist are invited to visit the Changsha plant of SAIC Volkswagen and test drove All New Touran L. It applies innovative design and "L" is emphasized. It is not only the change of size, but offers more diversified options for modern family. The new improvement bring consumers "big" and distinctive experience.摘要 / Brief：
对于上汽大众来说，我更佩服他们的胆识！在国内一片SUV热到快要吐的时候，全新一代途安已经再次来到我们身边，换代后的途安更大、更长、更宽、更轻、销量更合理，给家用MPV带来新的能量！
I really admire the courage and ambition of SAIC Volkswagen. In explosive MPV segment, All New Touran is launched. The new generation model is bigger, longer, wider, lighter and has more reasonable pricing. It is a new momentum in MPV segment. 摘要 / Brief：
2016年3月18日，上汽大众全新途安L于长沙焕新上市。这款面向摩登家庭的高级家庭用车，提供280TSI及330TSI两款动力选择，结合不同配置，推出风尚版、舒适版、舒雅版及豪华版共计7款车型，售价区间为15.58万元—23.08万元。
March 18th, 2016, SAIC Volkswagen All New Touran L was launched in Changsha. Positioned as high-end family vehicle for modern families, the all new Touran L come with 2 powertrains including 280TSI and 330TSI and 7 trims including trend line, comfort line, comfort line plus , and high line. Its price ranges from RMB155,800 to 230,800.摘要 / Brief：
上汽大众途安L搭载1.4TSI和1.8TSI两款发动机，提供五座及七座版本。
The all new Touran L come with 2 powertrains including 1.4TSI and 1.8TSI and 7-seats model and 5-seats model are available..摘要 / Brief：
3月11日，记者参加了上汽大众在长沙举行的全新途安L媒体试驾会，感受到了这款实用派家用MPV在外观设计、智能科技、舒适配置以及空间等方面的全新升级。
March 11, we attended the media test drive event of SAIC All New Touran L in Changsha, fully experienced the comprehensive upgrades in styling, intelligent technology, comfortable configurations and in-car space of the family MPV .摘要 / Brief：
2016年3月18日，上汽大众全新途安L于长沙焕新上市。这款面向摩登家庭的高级家庭用车，提供280TSI及330TSI两款动力选择，结合不同配置，推出风尚版、舒适版、舒雅版及豪华版共计7款车型，售价区间为15.58万元—23.08万元。
March 18th, 2016, SAIC Volkswagen All New Touran L was launched in Changsha. Positioned as high-end family vehicle for modern families, the all new Touran L come with 2 powertrains including 280TSI and 330TSI and 7 trims including trend line, comfort line, comfort line plus , and high line. Its price ranges from RMB155,800 to 230,800.摘要 / Brief：
春风送暖，万象更新。就在暖意融融的三月，上汽大众全新途安L在长沙正式上市。这款面向摩摩登家庭的高级家庭用车，提供280TSI及330TSI两款动力选择，结合不同配置，推出风尚版、舒适版、舒雅版及豪华版共计7款车型。
In this comfortable March, SAIC All New Touran L was grandly launched in Changsha. It is a high-endcar for modern families, offering 2 powertrains: 280TSI and 330TSI, with different configurations, totally 7 models are available for consumers option.
摘要 / Brief：
随着二孩政策全面放开，消费者对座驾各方面的要求也日新月异，上汽大众特别为消费者打造了焕然新生的摩登家庭大座驾——全新途安L。新车基于全新MQB平台打造，在外观内饰、车身尺寸、科技配置、动力系统、安全性能等方面进行了全面升级，并提供5座及7座车型，未来还将提供6座车型，以全新姿态出击高级家庭用车市场。
With the implementation of Second Child policy, consumers have new demands on family vehicles. SAIC Volkswagen All New Touran L is exactly such a tailor made car for modern families. All New Touran L is produced on MQB platform, and comprehensively upgrades styling, interior, size, technology configurations, powertrain and safety. 5-seats and 7-seats models are available, and 6-seats model will be offered in the future. It is a new impact on high-end family car market. 摘要 / Brief：
随着全面革新的上汽大众全新途安L的上市，家用MPV车型的多功能性得以进一步拓展。自2004年引入国内以来，途安历经12年蜕变，全新途安L的推出再次改写了家用多功能轿车的定义。
With the revolutionary launch of SAIC All New Toural L, the multi-function performance of family MPV is further improved. Since introduced in 2004, Touran family already have a 12-years journey in China. The launch of All New Touran L redefines the family MPV.摘要 / Brief：
随着二孩政策全面放开，消费者对座驾各方面的要求也日新月异，上汽大众特别为消费者打造了焕然新生的摩登家庭大座驾——全新途安L。新车基于全新MQB平台打造，在外观内饰、车身尺寸、科技配置、动力系统、安全性能等方面进行了全面升级，并提供5座及7座车型，未来还将提供6座车型，以全新姿态出击高级家庭用车市场。
With the implementation of Second Child policy, consumers have new demands on family vehicles. SAIC Volkswagen All New Touran L is exactly such a tailor made car for modern families. All New Touran L is produced on MQB platform, and comprehensively upgrades styling, interior, size, technology configurations, powertrain and safety. 5-seats and 7-seats models are available, and 6-seats model will be offered in the future. It is a new impact on high-end family car market. 摘要 / Brief：
自驾游正成为越来越多人们的旅行新选择，一辆宽敞舒适的座驾就显得尤为重要。前几日，我报记者就去湖南长沙试驾了这样一款适合全家开着去郊游的车——上汽大众全新途安L。
Self-driving is a new travel option for more and more consumers, therefore a spacious and comfortable vehicle is really important. Recently, our journalists test drive such a car - SAIC All New Touran L. 摘要 / Brief：
全新途安L即将上市，与上一代车型不同，新车的名字上多了一个L。这款基于大众MQB平台打造的换代车 型，在造型、空间和动力上较上一代有了非常大的提升。由此看来，全新途安L带来的惊喜并非只有尺寸，更是“全新”。.
All New Touran L will be launched soon, differentiated with the old version, the new model is highlighted L. it is a new generation model made on VW MQB platform, and improves the styling, space and power performance. Therefore, All New Touran L not only offers size, but really is a "All New" model.
摘要 / Brief：
.采用MQB平台的全新途安L将于3月18日在长沙正式上市。大众途安作为欧系车MPV的代表作，既具备轿车的舒适性又有MPV的多功能性，一直备受家庭用车用户的青睐。
Produced on MQB platform, All New Touran will be launched on March 18, 2016. As a representative of European MPV, SAIC Touran combines the comfort of sedan and the multi-function of MPV, and is widely appreciated by family car users. 摘要 / Brief：
上汽大众全新途安L将于3月18日在长沙上市，它的造型设计、智能科技、安全保护、舒适配置及澎湃动力再次引发广泛关注。
SAIC Volkswagen All New Touran L will be launched on March 18 in Changsha. The styling design, intelligent technology, safety, comfortable configurations and strong power performance have attracted great interest. 摘要 / Brief：
上汽大众带来的全新途安L是一款颇具诚意的车型。车内自带的集成式儿童安全座椅，小桌板，可以独立放倒的座椅以及2+3+2的座椅布局都很好的说明了它更偏向家用的定位.
All New Touran L is an amazing model to consumers. It owns integrated children safety seat, small table, seats that can be laid down independently and 2+3+2 seats layout, showing All New Touran L is a family-oriented car model.
摘要 / Brief：
上汽大众全新途安L即将在国内正式上市。全新途安L将推出7款车型，预售价为13万至21万元。上市前，记者来到长沙的新工厂对车进行了试驾。试驾时间虽然不算很长，但平顺的动力输出、扎实的底盘调校，以及做工都给记者留下了深刻印象。
All New Touran L will hit the market soon. It has seven models with the price from 130,000RMB to 210,000RMB. According to the journalists who attend the test drive, All New Touran L has a smooth and stable power output and great chassis adjustment, which leaves a deep impression to journalists.
摘要 / Brief：
即将上市的上汽大众全新图案L，日前在其长沙工厂迎来了媒体的试驾与测评。新车将推出两种动力共七款车型，并提供5座和7座版。全新途安L，家庭行车时强动力和低油耗能“两全其美”。
Media test drive of All New Touran L, which will be launched soon, was held in Changsha recently. The new model will offer 7 specifications with 2 engine options, meanwhile, 7-seats model and 5-seats model are available. All New Touran L achieves perfect fusion of strong power performance and low oil consumption in family car usage. 摘要 / Brief：
全新途安L将于3月18日在长沙上市，“摩登家庭大座驾”是上汽大众对该车的定位，听起来有没有一点美剧的意思？“L”不单是尺寸上的加大，“形”之外还有“神”，上汽大众给“L”的另一种解释是“love爱”。
All New Touran L will hit the market on 18th March. It is positioned as “the modern family vehicle”. L not only means its large size, but means love.摘要 / Brief：
日前，上汽大众途安系列的最新作途安L，以全新的面貌在长沙工厂亮相。尺寸方面，新途安L的长宽高分别为4527/1829/1659毫米，轴距为2791毫米。外观方面，上海大众途安 L 整体显得年轻且富有层次感。
All New Touran L makes the appearance in Changsha Plant. Its size is 4517/1829/1659mm with the wheelbase of 2791mm. All New Touran L has a young and fashion styling.摘要 / Brief：
天时地利，在沉寂了多年之后，上汽大众途安借着MPV家庭用车的兴起，以途安L的名字高调回归市场。全新途安L车型将于3月18日正式上市。途安L将推出两种动力共计七款细分车型。
SAIC Volkswagen Touran is famous for its MPV. It comes back to the market with Touran L. All New Touran L will hit the market on 18th March which has two engines and seven models.
摘要 / Brief：
在去年广州车展上，上汽大众带来旗下途安的换代车型全新途安L。日前，记者从上汽大众方面获悉，该车将于3月18日正式上市，将推出两种动力共计7款细分车型。新车还将提供5座/7座两种座椅布局以供消费者选择。
SAIC Volkswagen revealed All New Touran L in Guangzhou auto show. The new model will be officially launched on March 18, 7 trims with 2 power configurations are offed. Meanwhile, 5-seats model and 7-seats models are available for consumers option.
摘要 / Brief：
近日，上汽大众在长沙举行了全新途安L媒体试驾活动。试驾者对新车的外观设计、智能科技、舒适配置、超大空间及澎湃动力给予较高的评价。
SAIC Volkswagen organized All New Touran L media test drive in Changsha recently. The attendees highly praised the styling, intelligent technology, configurations, big space and strong power performance of All New Touran L. 摘要 / Brief：
上汽大众国产大众途安L车型将于3月18日正式上市。途安L将推出两种动力共计七款细分车型。新车将提供5座/7座两种座椅布局，新车预售价为16-25万元。途安L多变空间满足全家所需，先进科技保护家人安全，高动力低油耗务实之选。
SAIC Volkswagen All New Touran L will be launched on March 18, 7 trims with 2 power configurations are offered. Meanwhile 7-seats model and 5 –seats model are available, presales priced at RMB 160,000-250,000. All New Touran L is a perfect option for family car usage , and offers advanced technologies, strong power performance and low oil consumptions. 摘要 / Brief：
将于3月18日上市的全新途安L仅采用全新的高刚性轻量化车身，新增SWA弯道辅助系统、智能疲劳监测功能、集成式儿童安全座椅、MKB多次碰撞预防系统等，一同组成全新途安L的安全“黄金搭档”。
All New Touran L, to be launched on March 18, applies high rigidity and light car body design , and SWA system, fatigue monitoring, integrated child seat and MKB system are added to protect the safety of New Touran L.
摘要：
2016年3月18日，上汽大众全新途安L于长沙焕新上市。这款面向摩登家庭的高级家庭用车，提供280TSI及330TSI两款动力选择，结合不同配置，推出风尚版、舒适版、舒雅版及豪华版共计7款车型，售价区间为15.58万元—23.08万元。电视媒体报道摘要：
今日全新途安L于长沙上市，外观设计更加年轻时尚，满足中国消费者日益提升的审美偏好及对高品质车型的追求。
摘要：
今日全新途安L于长沙上市，外观设计迎来可谓脱胎换骨的蜕变。横向式下格栅造型犀利，同样采用横向式设计，降低前脸的视觉重心，让车看上去更有贴地感。摘要：
上汽大众全新途安L将于3月18日在长沙上市，近期众多汽车专业媒体人直观地体验了这款摩登家庭大座驾，它的造型设计、智能科技、安全保护、舒适配置及澎湃动力再次引发广泛关注，
广播媒体报道摘要：
上汽大众全新途安L将于3月18日在长沙上市。作为途安的全新换代车型，全新途安L在造型方面可谓迎来“脱胎换骨”的升级。它在外观上采用了大众最新的横向设计风格，视觉重心下移，增加了整车的贴地感和时尚感，横拉式前脸大气美观，流线型车身更具力量感。
摘要：
上汽大众全新途安L将于3月18日在长沙上市。在空间及动力方面，全新途安L全面飞跃。堪比B级车的宽阔空间，配合全新的座椅翻折方式，可翻平、可扩展的座椅组合，打造出更灵活的车内空间，载人载物切换自如。车型不仅有5座版本，还提供可变身7座车型的魔术空间选装包，给三代同行更为自由舒适的驾乘感受。
摘要 / Brief：
2016年3月18日，上汽大众途安L正式在长沙上市，新车将提供1.4TSI和1.8TSI两种动力选择。售价区间为15.58万-23.08万元。
March 18th, 2016, SAIC Volkswagen All New Touran L was launched in Changsha. The all new Touran L come with 2 powertrains including 280TSI and 330TSI. Its price ranges from RMB155,800 to 230,800. 微信公众号报道摘要 / Brief：
2016年3月18日，上汽大众全新途安L于长沙焕新上市。这款面向摩登家庭的高级家庭用车，提供280TSI及330TSI两款动力选择，结合不同配置，推出风尚版、舒适版、舒雅版及豪华版共计7款车型，售价区间为15.58万元—23.08万元。
March 18th, 2016, SAIC Volkswagen All New Touran L was launched in Changsha. Positioned as high-end family vehicle for modern families, the all new Touran L come with 2 powertrains including 280TSI and 330TSI and 7 trims including trend line, comfort line, comfort line plus , and high line. Its price ranges from RMB155,800 to 230,800.摘要 / Brief：
3月18日，上汽大众全新途安L于长沙焕新上市。这款面向摩登家庭的高级家庭用车，提供280TSI及330TSI两款动力选择，结合不同配置，推出风尚版、舒适版、舒雅版及豪华版共计7款车型，售价区间为15.58万元—23.08万元。
March 18th,, SAIC Volkswagen All New Touran L was launched in Changsha. Positioned as high-end family vehicle for modern families, the all new Touran L come with 2 powertrains including 280TSI and 330TSI and 7 trims including trend line, comfort line, comfort line plus , and high line. Its price ranges from RMB155,800 to 230,800.摘要 / Brief：
3月18日，上汽大众全新途安L正式上市，售价为15.58-23.08万元。途安L于全年广州车展正式在国内亮相，该车采用MQB平台打造，定位为紧凑级MPV，主打居家、实用。
SAIV Volkswagen All New Touran L was officially launched on March 18, priced at RMB155,800-230,800. All New Touran L was revealed in Guangzhou auto show. It is produced on MQB platform, and positioned as a compact MPV, catering family usage and function.摘要 / Brief：
这是一款少有的不加长即国产的大众车，原因就在于它本身就比上代车型大很多，而且是在MQB平台下国产的第一款MPV，同时也是MQB平台下国产的第一款7座车。
It is a local made model without a longer car body because it is already much more longer than previous models. It is the first local made MPV model in MQB platform, and is the first 7-seats model in MQB platform. 摘要 / Brief：
全新途安L的轴距被加长了113毫米，达到了2791毫米。动力上提供了两套TSI动力系统，分别为有着180马力最大功率、300牛米峰值扭矩的第三代EA888发动机和最大功率150马力、峰值扭矩250牛米的全新EA211发动机。
The wheelbase of All New Touran L is 2791mm, lengthened by 113mm. 2 TSI powertrains are offered: 3rd generation EA888 engine with 180hph maximum power and 300N.m maximum torque, and new EA211 engine with 150bph maximum power and 250N.m maximum torque. 摘要 / Brief：
作为上汽大众比较经典的车型，其实用派家用MPV的形象早已深入人心。途安L有太多进步，包括造型更好、空间更大、驾乘更舒适，另外新加入的科技配置让它显得更年轻。
As a classic model of SAIC Volkswagen, Touran has a strong family MPV impression. All New Touran achieves more upgrades including better styling, bigger space, and more comfortable driving. Meanwhile the newly added technology configurations offers a younger impression. 摘要 / Brief：
全新途安L将提供六款1.4TSI车型和一款1.8TSI车型。据此前消息，大众途安L将于3月18日正式上市，新车的预售价区间为16万-25万元。动力部分，大众途安L将采用1.4TSI、1.8TSI两款发动机，并匹配5速手动和7速双离合变速器.
All New Touran L offers 6 1.4TSI trim models and a 1.8TSI trim model, to be officially launched on March 18, presales priced at RMB160,000-250,000. with regards power performance, 1.4TSI engine and 1.8TSI engine are applied with 5MT and 7-speed DSG gearbox. 摘要 / Brief：
随着二胎政策的放宽，大城市摇号的困难，越来越多的主机厂商加入到家用MPV的行列中，然而对于先下手为强的上海大众来说，全新途安L的推出可是一个难得的机会。将于2016年3月上市的全新途安L，是这款家用MPV时隔五年后的首次换代。
With the implementation of Second Child policy and the license restriction in cities, more OEMs access MPV market. For SAIC Volkswagen, All New Touran L is rally an opportunity. To be launched on March 18, All New Touran L is the first upgrade model of Touran family in 5 years.
