HP Helion CT Team Social Promotion Plan
Edelman Digital
Oct 17th ,2014AgendaCommunication Objectives
Social existence and Status quo
Communication Strategy
Content Catalog
Promotion Channels
Overall timelineCommunication ObjectivesSocial EngagementBranding Expand more platform to promote HP Helion and increase HP Helion social assets beside official social accounts Set up the SME image of HP Helion and continuously contribute to HP Helion brand by creating relevant high-quality content on Cloud-computingSocial existence Our Target Audience What are they talking about Cloud or HelionStrengthRich experience in Cloud computing
In-depth understanding of industry and market WeaknessSocial accounts lack of organized management and planning OpportunitiesThe industry and market is developing rapidly
Everyone is exploring the futureChallengesIn China, lack of Helion successful case study that can be promoted publicly
Lower public awareness of HP HelionSocial promotion SWOT analysisSocial Communication StrategyStanding out by setting up an unique personalityHow ?Standing out by setting up an unique personalityThink Ahead And Different
While others focus on private cloud,
we see the hybrid could will be the hero;
While others are hesitating which cloud,
we do it all;
While others are pitching projects,
We offer a package of cloud solution standing in clients’ POV
Creating in-depth article on cloud computing which is easy to understand and share to drive target audiences’ attention; by mocking up the challenges and situation clients are facing to show them the reason to choose HP Helion and the benefits.PlatformsStanding out by setting up an unique personalitySina Weibo
Keep the existing account and before social promotion,
Remove inappropriate posts and get the account certificatedWeChat Subscription Account
Create a WeChat subscription account for Ray and get the account certificated soon LinkedIn Account
Keep the current linkedIn account and post articles on HP Helion Openstack and IT career to expand the influenceBaidu Baike
Create the baidu baike portfolio for Ray and take advantage of search engine to maximize his public awareness and ifluence Analysis or comments on the latest industrial news谭点新鲜事Articles to Image all the possible practice in every industry and share our successful cases with potential clients云端谭话All social content such as interesting pictures or funny IT jokes谭笑风生Technical articles to share HP Helion advantages and OpenStackHP Helion公开课Customized Content Catalog Content Catalog---谭点新鲜事
Catalog: 谭点新鲜事：
Channels : Sina Weibo / WeChat / LinkedIn
Content summary:
Comment on the latest industrial news briefly and to the point with no mention to other competitors Content Catalog---云端谭话
Catalog:云端谭话
Channels : Sina Weibo / WeChat / LinkedIn
Content summary:
Use the in-depth understanding and imagination to mock up some exciting cloud practice in different industries to inspire potential clientsContent Catalog---云端谭话
Catalog:云端谭话
Channels : Sina Weibo / WeChat / LinkedIn
Content summary:
Develop articles to share HP Helion successful cases to further promote the advantages of HP Helion and the benefits it brings to convince other potential clients Content Catalog---谭笑风生
Catalog:谭笑风生
Channels : Sina Weibo / WeChat / LinkedIn
Content summary:
Share career experience or tips with ITers to generate more followers and influence for Ray. Also could share some interesting pictures of Ray’s exciting moments to make the content more funnyContent Catalog---HP Helion公开课
Catalog: HP Helion公开课
Channels : Sina Weibo / WeChat / LinkedIn
Content summary:
Just technical articles on HP Helion and HP Helion OpenStack to introduce HP Helion portfolio and servicesPromotion ChannelsPublication Co-creationOffline events by mediaMedia cooperation HP Helion Official account interactPR eventsPromotion ChannelsAfter Ray’s WeChat account kick-off, HP Helion Weibo and WeChat account will keep promoting Ray’s accounts via repost or mention to set up Ray’s Helion SME image and help him generating more fans Helion official social accounts interactDuring Q2 Media Cooperation, ask media to develop some special columns and interviews to promote Ray and his social media accounts by posting the QRcodesMedia cooperation During any HP Helion internal and external PR events, make Ray as the first spokesman on Helion technology and during the media material distribution, post his social media accounts QRcode in the PR releasePR eventsPromotion ChannelsSeek for good media held offline events relevant to cloud computing and Ray will be one of the experts invited, and his QRcodes will be displayed onsite to generate more fans Offline events by mediaSeek for good opportunity for Ray to co-create in-depth publication on cloud computing or HP Helion or OpenStack to further strengthen his influence in the industryPublication Co-creationOverall timelinePreparation On-going content creation and promotionMarketing events spokesman promotionMedia promotion Q2 & Q3 mainstream vertical media columns Media interviewsMarketing department sponsored meeting speech In-depth publication co-creation with media Implementation details
