广汽菲亚特日常公关传播工作总结
2014年6月第4周
GAC FIAT PR Daily Communication Review
W4, Jun, 2014本周公关费用情况 PR Expense Weekly Summary
每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周公关项目执行及落地情况 Project Execution & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings本周公关费用情况 PR Expense Weekly Summary本周公关费用情况 PR Expense Weekly Summary
每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周公关项目执行及落地情况 Project Execution & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings每周媒体报道数量分析
Weekly Media Reports Quantity Analysis仅为月费传播，无项目。
Retainer communication only, no project.注：以上数据包含日常传播与项目传播，因每周日常传播频次略有不同，故媒体报道及广告价值数据亦不相同。
Notes: Above data includes retainer communication and project communication, due to different number of retainer releases every week, the number of weekly media clipping and ad-value is different.项目包括：致悦区域试驾北京站、致悦区域试驾成都站、邯郸大客户交车仪式。Projects including Ottimo Regional TD(Beijing), Ottimo Regional TD(Chengdu), Handan Major Account Car Delivery Ceremony.项目包括：致悦区域试驾北京站、致悦区域试驾成都站。Projects including Ottimo Regional TD(Beijing), Ottimo Regional TD(Chengdu).项目包括：致悦区域试驾北京站、致悦区域试驾成都站、致悦区域试驾武汉站、北青网专访。Projects including Ottimo Regional TD(Beijing), Ottimo Regional TD(Chengdu), Ottimo Regional TD(Wuhan), Ynet.com Interview项目包括：北京车展。Projects including Beijing Auto Show项目包括：北京车展。Projects including Beijing Auto Show项目包括：致悦区域试驾南京站、长沙车展。Projects including Ottimo Regional TD(Nanjing), Changsha Auto Show项目包括：致悦区域试驾南京站、湖南职业院校技能大赛。Projects including Ottimo Regional TD(Nanjing), Skill Contest for Vocational Schools in Hunan Province项目包括：湖南职业院校技能大赛。Projects including Skill Contest for Vocational Schools in Hunan Province项目包括：第二工厂奠基、华谊之夜&致悦达人秀.
Projects including Groundbreaking of the 2nd Plant, Ottimo Talent Show项目包括：第二工厂奠基、华谊之夜&致悦达人秀.
Projects including Groundbreaking of the 2nd Plant, Ottimo Talent Show项目包括：第二工厂奠基、华谊之夜&致悦达人秀、大客户交车仪式
Projects including Groundbreaking of the 2nd Plant, Ottimo Talent Show，Major Client Product Delivery Ceremony每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周公关项目执行及落地情况 Project Execution & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings每周投入产出比例分析
Weekly Input/Output Analysis
注：以上数据包含日常传播与项目传播，因每周日常传播频次略有不同，故媒体报道及广告价值数据亦不相同。
Notes: Above data includes retainer communication and project communication, due to different number of retainer releases every week, the number of weekly media clipping and ad-value is different.仅为月费传播，无项目。
Retainer communication only, no project.项目包括：致悦区域试驾北京站、致悦区域试驾成都站、邯郸大客户交车仪式。Projects including Ottimo Regional TD(Beijing), Ottimo Regional TD(Chengdu), Handan Major Account Car Delivery Ceremony.项目包括：致悦区域试驾北京站、致悦区域试驾成都站。Projects including Ottimo Regional TD(Beijing), Ottimo Regional TD(Chengdu).项目包括：致悦区域试驾北京站、致悦区域试驾成都站、致悦区域试驾武汉站、北青网专访。Projects including Ottimo Regional TD(Beijing), Ottimo Regional TD(Chengdu), Ottimo Regional TD(Wuhan), Ynet.com Interview项目包括：北京车展。Projects including Beijing Auto Show项目包括：北京车展。Projects including Beijing Auto Show项目包括：致悦区域试驾南京站、长沙车展。Projects including Ottimo Regional TD(Nanjing), Changsha Auto Show项目包括：致悦区域试驾南京站、湖南职业院校技能大赛。Projects including Ottimo Regional TD(Nanjing), Skill Contest for Vocational Schools in Hunan Province项目包括：湖南职业院校技能大赛。Projects including Skill Contest for Vocational Schools in Hunan Province项目包括：第二工厂奠基、华谊之夜&致悦达人秀.
Projects including Groundbreaking of the 2nd Plant, Ottimo Talent Show项目包括：第二工厂奠基、华谊之夜&致悦达人秀.
Projects including Groundbreaking of the 2nd Plant, Ottimo Talent Show项目包括：第二工厂奠基、华谊之夜&致悦达人秀、大客户交车仪式
Projects including Groundbreaking of the 2nd Plant, Ottimo Talent Show，Major Client Product Delivery Ceremony本周公关费用情况 PR Expense Weekly Summary
每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings媒体主题分析Report Themes Analysis
本周传播重点： Key communication points this week:
本周进行日常部分：广汽菲亚特荣膺中国意大利商会“金熊猫奖Panda d’Oro-Cina奖”传播、青春无极限Ottimo致悦引领汽车时尚新潮流传播稿件通发全国重点平面、杂志、网络媒体，特别针对网络进行了亮点传播报道。
Daily work in this week: communication for GAC FIAT being awarded with Panda d’Oro-Cina by China-Italy Chamber of Commerce; the article “Limitless Young Time: Ottimo Leads New Auto Fashion Tides” released on nationwide leading print, magazine and online media, particularly highlighted on online media.
本周进行case部分：致悦达人秀启动仪式传播、广州工厂奠基仪式传播、北区大客户交车仪式传播媒体综合重点平面、网络媒体及电波媒体。
Case processed in this week: communicate Ottimo Talent Show launch ceremony, Guangzhou factory groundbreaking ceremony and ceremony for delivering product to key account in Northern China Region over leading print, online and TV/radio media. 竞品媒体主题分析
大众
本周发布稿件：《大众汽车集团（中国）荣登“2013-2014中国最佳表现公司”50强》
主要内容：日前，大众汽车集团（中国）凭借2013年在中国市场的卓越表现和骄人成绩，荣登《环球企业家》“2013-2014中国最佳表现公司”50强。
太平洋汽车网、21CN、汽车大世界等媒体予以报道。
一汽-大众
本周发布稿件：《一汽-大众获评2014中国低碳典范企业》
主要内容：6月25日，2014年度中国低碳典范高峰论坛暨颁奖典礼在北京举行。一汽-大众凭借华南基地先进的环保理念和技术，以及在节能减排方面的卓越表现，得到有关部门、专家学者的充分肯定，获评“2014中国低碳典范企业”。
爱卡汽车网、汽车之家等媒体予以报道。
福特
本周发布稿件：《福特荣膺2014全球最佳绿色品牌 环保制造获肯定》
主要内容：在Interbrand今天发表的2014全球50个最佳绿色品牌评选中，福特汽车公司击败了2013年度排名第一的丰田汽车，以及包括强生、可口可乐和微软在内的多家国际企业，排名跃居榜首。
汽车之家、上海热线、太平洋汽车等媒体予以报道。Themes Analysis of Competitors
Volkswagen
Article released in this week: Volkswagen Group (China) Ranked as One of “2013—2014 Top 50 Performing Companies in China”
Main contents: Recently Volkswagen Group (China) has been ranked as one of 2013—2014 Top 50 Performing Companies in China by Global Entrepreneur for its outstanding performance and accomplishments in China market.
It is reported by media including PCAuto, 21CN and MyCar168.com.
FAW-Volkswagen
Article released in this week: FAW-Volkswagen Rated as “2014 China Low Carbon Growth Leader”
Main contents: 2014 China Low Carbon Footprint Leader Summit Forum & Honor Awarding Ceremony was held in Beijing on Jun 25th. FAW-Volkswagen won full recognition from competent authorities, experts and the academics for the advanced environment protection norms and technologies adopted in its Southern China base and its outstanding performance in energy saving and emission reduction and was rated as “2014 China Low Carbon Growth Leader”.
It is reported by XCAR and AutoHome.
Ford
Article released in this week: Ford Recognized 2014 Best Green Brand for its Pro-Environment Manufacturing
Main Contents: In the election of 2014 Global Top 50 Green Brands released by Interbrand, Ford outperformed Toyota, the top performer of 2013 and strong international competitors including Johnson and Johnson, Coca Cola and Microsoft to become the top performer of this year.
It is reported by Autohome, online.sh and PCAuto. 本周公关费用情况 PR Expense Weekly Summary
每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周公关项目执行及落地情况 Project Execution & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings本周传播概况 W4 Communication Review
本周共收集媒体报道385条，较上周增加125.16% 。其中网络媒体报道308条，平面媒体报道58篇，电波媒体报道19条，广告价值为15,193,644元。
Collected 385 media reports this week, increased by 125.16% compared with last week, including 308 on network media, 58 on print media, 19 on TV/radio media. Total advertising value is RMB 15,193,644.本周传播亮点 W4 Communication Highlights
日常 Retailer
日常稿件传播共187条，较上周增加146.05%，配图稿件83篇。
Collect 187 retainer reports, increased by 146.05% compared with last week, 83 illustrated manuscripts.
爱卡汽车网、汽车之家等媒体予以显著文字链报道。
Media including Xcar and AutoHome report with highlighted text link.项目 Project
华谊之夜 Huayi ELLE Night
稿件传播共44条，《新闻晨报》、《i时代报》、《新民晚报》等媒体予以报道，易车网、爱卡汽车网等媒体予以首页显著文字链报道。
It has generated 44 pieces of coverage, including reports by print media such as Morning Post, Metro Express and Xinmin Evening News, and highlighted text links on first page of online media such as Bitauto and Xcar.
广州工厂奠基仪式 Guangzhou Factory Groundbreaking Ceremony
稿件传播共177条，配图稿件80篇。
Collect 177 retainer reports, 40 illustrated manuscripts.
新浪网、腾讯、南方网、天涯、红网等媒体予以焦点图、文字链报道；新快报、羊城晚报、潇湘晨报汽车版头条显著报道。
Online media including Sina, Tencent, Southcn.com, Tianya and Rednet report with focus picture and text links; and print media including New Express Daily, Yangcheng Evening News and Xiaoxiang Morning News report with highlighted headlines in their auto pages.
文案撰写 Copywriting 日常文案：8篇
Retailer copywriting: 8 本周公关费用情况 PR Expense Weekly Summary
每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周公关项目执行及落地情况 Project Execution & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings本周共监测到358条关于广汽菲亚特产品及品牌的报道，其中网络媒体报道308条，平面媒体报道58篇，电波媒体报道19篇。
This week, we have monitored 358 reports about GAC FIAT products and brands, among them, 308 on print media, 58 on network media, 19 on TV/radio media.本周日常传播工作进度 Daily Communication Schedule本周公关费用情况 PR Expense Weekly Summary
每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周公关项目执行及落地情况 Project Execution & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings广汽菲亚特北区大客户交车仪式- 媒体到会情况
GAC FIAT Northern China Region Key Account Product Delivery Ceremony- Media Attendance计划邀请媒体33家，媒体人数36人；实际出席媒体33家，实际出席记者36人。
Among the 33 invited media, 33 were present, and 36 of the 36 invited journalists attended the event.
说明 Note：
实际邀请数量，已包含未到会后期预留车马费媒体：北京青年报吴鹏亮、MSN崔啸 2人；
Actual invitations including journalist who were not present but for whom traffic expenses were reserved: Wu Pengliang of Beijing Youth Daily and Cui Xiao of MSN.
广汽菲亚特北区大客户交车仪式- 媒体报道情况
GAC FIAT Northern China Region Key Account Product Delivery Ceremony- Media Coverage截止到2014年6月27日，共收集到剪报信息10篇。其中网络报道9篇，平面报道1篇，共计广告价624,588元。
As of Jun 27, 2014 it has generated 10 articles, including 9 online reports and 1 printed report with total AD value up to RMB 624,588.活动传播仍在持续进行中，传播数字后续还将继续更新。
The promotion of the event is on-going and the statistics will be updated from time to time.20活动传播仍在持续进行中，传播数字后续还将继续更新。
The promotion of the event is on-going and the statistics will be updated from time to time.截止到2014年6月27日，共收集到剪报信息44篇。其中网络报道35篇，平面报道5篇，电波媒体4频次，共计广告价3,219,492 元。
As of Jun 27, 2014 it has generated 44 articles, including 35 online reports, 5 printed and 4 times of TV & Broadcast media with total advertising value up to RMB 3,219,492 .
广汽菲亚特华谊之夜（上海） - 见刊报道
GAC FIAT Huayi ELLE Night (Shanghai)—Media Coverage广汽菲亚特华谊之夜（上海） - 见刊报道
GAC FIAT Huayi ELLE Night (Shanghai)—Media Coverage22活动传播仍在持续进行中，传播数字后续还将继续更新。
The promotion of the event is on-going and the statistics will be updated from time to time.截止到2014年6月27日，共收集到剪报信息252篇。其中网络报道210篇，平面报道27篇，电波媒体15频次，共计广告价12,319,347元。
As of Jun 27, 2014 it has generated 252 articles, including 210 online reports, 27 printed reports and 15 times of TV & Broadcast media with total advertising value up to RMB 12,319,347.广汽菲亚特广州工厂奠基仪式（广州） - 见刊报道
GAC FIAT Guangzhou Factory Groundbreaking Ceremony (Guangzhou) - Media Coverage广汽菲亚特广州工厂奠基仪式（广州） - 见刊报道
GAC FIAT Guangzhou Factory Groundbreaking Ceremony (Guangzhou) - Media Coverage本周公关费用情况 PR Expense Weekly Summary
每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周公关项目执行及落地情况 Project Execution & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings本周竞品传播分析及建议本周，在一汽大众、长安福特等竞品传播中，发现有如下亮点值得借鉴：
MINI：八成车主为女性，MINI在中国不愿再做“娘娘车”。宝马正竭力赋予MINI品牌更多阳刚元素，公司在上海展厅增设了台球桌，近期还组织了一次MINI车队西藏之行。高翔称，为了吸引男性买家，MINI正在“从部分交流方式上体现出明显的阳刚”。
丰田：丰田新专利，用车间通讯降低交通拥挤。在这项技术专利中，丰田公司利用车间通讯技术和动态车速控制实现了对路面交通状况的控制。丰田在相关车辆上装配了新设计的路面管理系统，该系统含有专用车速传感器，车间通讯传输系统(DSRC)，实现了对车辆速度的控制，减少了交通拥挤状况的发生。
一汽大众：一汽-大众获评2014中国低碳典范企业。6月25日，2014年度中国低碳典范高峰论坛暨颁奖典礼在北京举行。一汽-大众凭借华南基地先进的环保理念和技术，以及在节能减排方面的卓越表现，得到有关部门、专家学者的充分肯定，获评“2014中国低碳典范企业”。
公关建议：
关注竞品动向，利用适当时机开展营销活动；
适时利用媒体资源，公布广汽菲亚特的先进工艺技术；
通过适当时机，践行企业社会责任。Competitor Analysis & PR InsightThis week, we found some impressive points worth learning in the communication of the competitive brands and products, including MINI, Toyota and FAW-Volkswagen:
MINI: 80% of MINI’s owners are female. To make MINI more welcomed by male consumers, BMW is trying hard to make it manlier. BMW adds a pool table in its booth at Shanghai Auto Show and recently also organize a MINI fleet to travel to Tibet. Gao Xiang said that to attract male buyers, MINI is showing clearly its man’s genes through part of its communication ways.
Toyota: Toyota announces its new patent that is able to reduce traffic congestion with inter-car communication. In this patented technology, Toyota realizes the control of road traffic with inter-car communication and dynamic car speed control. Toyota has installed newly designed road traffic management system that integrates speed sensor and inter-car communication and Dedicated Short Range Communication system (DSRC) on involved vehicles to control car speed and reduce the probability of traffic congestion.
FAW-Volkswagen: 2014 China Low Carbon Footprint Leader Summit Forum & Honor Awarding Ceremony was held in Beijing on Jun 25th. FAW-Volkswagen won full recognition from competent authorities, experts and the academics for the advanced environment protection norms and technologies adopted in its Southern China base and its outstanding performance in energy saving and emission reduction and was rated as “2014 China Low Carbon Growth Leader”.
PR Suggestion:
Closely watch actions of competitors and take proper chances to marketing GAC FIAT products.
Leverage media resources to announce the state-of-art processes and technologies of GAC FIAT at proper time.
Fulfill corporate social responsibilities at proper time. MINI——八成车主为女性 MINI在中国不愿再做“娘娘车”
MINI——80% of MINI’s owners are female摘要：宝马正竭力赋予MINI品牌更多阳刚元素，公司在上海展厅增设了台球桌，近期还组织了一次MINI车队西藏之行。高翔称，为了吸引男性买家，MINI正在“从部分交流方式上体现出明显的阳刚”。
Abstract: To make MINI more welcomed by male consumers, BMW is trying hard to make it manlier. BMW adds a pool table in its booth at Shanghai Auto Show and recently also organize a MINI fleet to travel to Tibet. Gao Xiang said that to attract male buyers, MINI is showing clearly its man’s genes through part of its communication ways.
链接： http://auto.gasgoo.com/News/2014/06/2211120812860301847343.shtml丰田——丰田新专利，用车间通讯降低交通拥挤
Toyota——Toyota announces its new patent that is able to reduce traffic congestion with inter-car communication摘要：丰田在相关车辆上装配了新设计的路面管理系统，该系统含有专用车速传感器，车间通讯传输系统(DSRC)，实现了对车辆速度的控制，减少了交通拥挤状况的发生。
Abstract: Toyota has installed newly designed road traffic management system that integrates speed sensor and inter-car communication and Dedicated Short Range Communication system (DSRC) on involved vehicles to control car speed and reduce the probability of traffic congestion.
链接： http://auto.ifeng.com/xinwen/20140623/1016515.shtml一汽-大众——一汽-大众获评2014中国低碳典范企业
FAW-Volkswagen——FAW-Volkswagen Rated as “2014 China Low Carbon Growth Leader”摘要：6月25日，2014年度中国低碳典范高峰论坛暨颁奖典礼在北京举行。一汽-大众凭借华南基地先进的环保理念和技术，以及在节能减排方面的卓越表现，得到有关部门、专家学者的充分肯定，获评“2014中国低碳典范企业”。
Abstract: 2014 China Low Carbon Footprint Leader Summit Forum & Honor Awarding Ceremony was held in Beijing on Jun 25th. FAW-Volkswagen won full recognition from competent authorities, experts and the academics for the advanced environment protection norms and technologies adopted in its Southern China base and its outstanding performance in energy saving and emission reduction and was rated as “2014 China Low Carbon Growth Leader”.
链接： http://tfauto.net/content/28805本周公关费用情况 PR Expense Weekly Summary
每周媒体报道数量分析 Weekly Media Reports Quantity Analysis
每周投入产出比例分析 Weekly Input/Output Analysis
媒体主题分析 Report Themes Analysis
本周传播概况及亮点 W4 Communication Review & Highlights
本周日常公关稿件发布及落地情况 Press Release & Media Exposure
本周公关项目执行及落地情况 Project Execution & Media Exposure
本周竞品传播分析及建议 Competitor Analysis & PR Insight
本周见刊示例 Clippings媒体传播—日常稿件落地媒体传播—日常稿件落地媒体传播—项目稿件落地媒体传播—项目稿件落地媒体名称:长沙晚报
Media： Changsha Evening News
见刊日期：6月13日
Time： Jun. 13
标题：广汽菲亚特提供“父亲节”基金
Headline: GAC FIAT Provides Funds for “Father’s Day”
版面/位置：汽车周刊
Position: Auto Weekly
见刊链接/Link：http://cswb.changsha.cn/html/2014-06/13/content_36_4.htm日常传播报道截图/Daily Communication Screenshot媒体名称:南方日报
Media： South Daily
见刊日期：6月20日
Time： Jun. 20
标题：菲亚特Ottimo致悦PK大众高尔夫7
Headline: GAC FIAT Ottimo PK Volkswagen Golf 7
版面/位置：江门观察 车市
Position: Jiangmen Observation—Car Market
见刊链接/Link：http://epaper.southcn.com/nfdaily/html/2014-06/20/content_7318659.htm日常传播报道截图/Daily Communication Screenshot媒体名称:银川晚报
Media：Yinchuan Evening News
见刊日期：6月17日
Time： Jun. 17
标题：舒适安全大空间 Freemont菲跃演绎七座SUV终极魅力
Headline: Comfort, Safety and Plentiful Space: Freemont Shows Ultimate Charms of 7-Seat SUV
版面/位置：新车
Position: New Car
见刊链接/Link：http://szb.ycen.com.cn/html/2014-06/17/content_116880.htm日常传播报道截图/Daily Communication Screenshot媒体名称:西海都市报
Media：Xihai Metropolis Daily
见刊日期：6月24日
Time： Jun. 24
标题：青春无极限 Ottimo致悦引领汽车时尚新潮流
Headline: Limited Young Time: Ottimo Leads New Auto Fashion Tides
版面/位置：都市车行
Position: Metropolitan Car Market
见刊链接/Link：http://epaper.tibet3.com/xhdsb/html/2014-06/24/node_39.htm日常传播报道截图/Daily Communication Screenshot媒体名称:都市消费晨报
Media：Metropolis Consumer Morning News
见刊日期：6月17日
Time： Jun. 17
标题：天生对手广汽菲亚特Ottimo致悦对比一汽大众高尔夫
Headline: Born Rivals: GAC FIAT Ottimo vs. FAW Volkswagen Golf
版面/位置：汽车
Position: Auto
见刊链接/Link：http://epaper.168cb.com/shtml/dsxfcb/20140617/336005.shtml日常传播报道截图/Daily Communication Screenshot大客户交车报道截图/Major Client Product Delivery Screenshot 媒体名称:北京娱乐信报
Media：Beijing Star Daily
见刊日期：6月27日
Time： Jun. 27
标题：广汽菲亚特·中进汽车租赁交车仪式举行
Headline: GAC FIAT & CTC Car Rental Product Delivery Ceremony Held Formally
版面/位置：汽车专刊 封面
Position: Automobile Special Issue’s Front Page
见刊链接/Link：http://www.stardaily.com.cn/ylxb/html/2014-06/27/content_57545.htm媒体名称：搜狐
Media： Sohu
见刊日期：6月26日
Publish Date: Jun. 26
文章标题：广汽菲亚特与中进汽车交车仪式 隆重举行
Headline: GAC FIAT & CTC Car Rental Product Delivery Ceremony Held Formally
版面/位置：汽车频道文字链
Page/Location: Auto Channel Text Link
链接/Link： http://auto.sohu.com/20140626/n401420829.shtml大客户交车报道截图/Major Client Product Delivery Screenshot 媒体名称：新浪
Media： Sina
见刊日期：6月26日
Publish Date: Jun. 26
文章标题：广汽菲亚特向中进汽车租赁交付50台汽车
Headline: GAC FIAT delivers 50 vehicles to CTC Car Rental
版面/位置：汽车频道文字链
Page/Location: Auto Channel Text Link
链接/Link： http://auto.sina.com.cn/car/2014-06-26/15421304499.shtml大客户交车报道截图/Major Client Product Delivery Screenshot 媒体名称:网易汽车
Media : auto.163.com
见刊日期：6月17日
Release date：Jun. 17
文章标题:众明星出席华谊之夜 致悦达人秀闪耀启动
Headline: All Starts Gather at Huayi ELLE Night: Ottimo Talent Show Starts in Glamour
版面/位置：首页要闻区文字链
Page/Location：Text link in Area for important news of the homepage
链接/Link： http://auto.163.com/14/0617/11/9UUHCO4V00084TVA.html大客户交车报道截图/Major Client Product Delivery Screenshot 媒体名称：网上车市
Media： cheshi.com
见刊日期：6月27日
Publish Date: Jun. 27
文章标题：广汽菲亚特与中进汽车交车仪式 隆重举行
Headline: GAC FIAT & CTC Car Rental Product Delivery Ceremony Held Formally
版面/位置：首页要闻区文字链
Page/Location: Text link in Area for important news of the homepage
链接/Link:http：http://news.cheshi.com/20140626/1408814.shtml大客户交车报道截图/Major Client Product Delivery Screenshot 媒体名称：汽车点评网
Media： xgo.com
见刊日期：6月26日
Publish Date: Jun. 26
文章标题：广汽菲亚特•中进汽车租赁举行交车仪式
Headline: GAC FIAT & CTC Car Rental Product Delivery Ceremony Held Formally
版面/位置：汽车频道文字链
Page/Location: Auto Channel Text Link
链接/Link： http://news.xgo.com.cn/91/914481.html大客户交车报道截图/Major Client Product Delivery Screenshot 媒体名称:新闻晨报
Media： Shanghai Morning Post
见刊日期：6月25日
Time： Jun. 25
标题：众明星出席华谊之夜 致悦达人秀闪耀启动
Headline: All Starts Gather at Huayi ELLE Night: Ottimo Talent Show Starts in Glamour
版面/位置：汽车版面
Position: Auto Column
见刊链接/Link： http://newspaper.jfdaily.com/xwcb/html/2014-06/25/node_55.htm致悦选秀专项报道截图/Screenshot of Ottimo Talent Show special report媒体名称:i时代报
Media： Metro Express
见刊日期：6月24日
Time： Jun. 24
标题：众明星出席华谊之夜 致悦达人秀闪耀启动
Headline: All Starts Gather at Huayi ELLE Night: Ottimo Talent Show Starts in Glamour
版面/位置：汽车版面
Position: Auto Column
见刊链接/Link：http://newspaper.jfdaily.com/isdb/html/2014-06/24/node_19.htm致悦选秀专项报道截图/Screenshot of Ottimo Talent Show special report媒体名称:新民晚报
Media： Xinmin Evening News
见刊日期：6月25日
Time： Jun. 25
标题：致悦闪耀“华谊ELLE之夜”
Headline: Ottimo Brilliantly Shines in "Huayi ELLE Night"
版面/位置：汽车版面
Position: Auto Column
见刊链接/Link：http://xmwb.xinmin.cn/html/2014-06/25/content_34_4.htm致悦选秀专项报道截图/Screenshot of Ottimo Talent Show special report媒体名称:汽车007周报
Media： 007 Auto
见刊日期：6月24日
Time： Jun. 24
标题：众明星出席华谊之夜 致悦达人秀闪耀启动
Headline: All Starts Gather at Huayi ELLE Night: Ottimo Talent Show Starts in Glamour
版面/位置：汽车版面
Position: Auto Column
见刊链接/Link： http://news.007auto.com.cn/html/2014-06/24/node_69.htm致悦选秀专项报道截图/Screenshot of Ottimo Talent Show special report媒体名称:解放日报
Media： Liberation Daily
见刊日期：6月18日
Time： Jun. 18
标题：致悦闪耀“华谊ELLE之夜”
Headline: Ottimo Brilliantly Shines in "Huayi ELLE Night"
版面/位置：汽车版面
Position: Auto Column
见刊链接/Link：http://newspaper.jfdaily.com/jfrb/html/2014-06/18/node_17.htm致悦选秀专项报道截图/Screenshot of Ottimo Talent Show special report媒体名称：易车网
Media : bitauto.com
见刊日期：6月12日
Release date： Jun. 12
文章标题：广汽菲亚特致悦闪耀“华谊ELLE之夜” 致悦达人秀大幕即将拉开
Headline: GAC FIAT Ottimo Shines Brilliantly in Huayi ELLE Night: Ottimo Talent Show to Be Unveiled
版面/位置：首页文字链
Page/Location：Text link in homepage
链接/Link:http://news.bitauto.com/areashopcar/20140613/1506457638.html致悦选秀专项报道截图/Screenshot of Ottimo Talent Show special report媒体名称：爱卡汽车网
Media : xcar.com
见刊日期：6月12日
Release date： Jun. 12
文章标题：广汽菲亚特致悦闪耀“华谊ELLE之夜” 致悦达人秀大幕即将拉开
Headline: GAC FIAT Ottimo Shines Brilliantly in Huayi ELLE Night: Ottimo Talent Show to Be Unveiled
版面/位置：首页文字链
Page/Location: text link in homepage
链接/Link:http://info.xcar.com.cn/201406/news_1606075_1.html致悦选秀专项报道截图/Screenshot of Ottimo Talent Show special report媒体名称：汽车大世界
Media : mycar168.com
见刊日期：6月12日
Release date： Jun. 12
文章标题：广汽菲亚特致悦闪耀“华谊ELLE之夜” 致悦达人秀大幕即将拉开
Headline: GAC FIAT Ottimo Shines Brilliantly in Huayi ELLE Night: Ottimo Talent Show to Be Unveiled
版面/位置：首页文字链
Page/Location： Text link in homepage
链接/Link:http://news.mycar168.com/2014/06/367261.html致悦选秀专项报道截图/Screenshot of Ottimo Talent Show special report媒体名称:湖南日报
Media： Hunan Daily
见刊日期：6月20日
Time： Jun. 20
标题：广汽菲亚特广州工厂奠基
Headline: GAC FIAT Guangzhou Factory Groundbreaking
版面/位置：汽车周刊
Position: Auto Weekly
见刊链接/Link：http://epaper.voc.com.cn/hnrb/html/2014-06/20/content_844160.htm?div=-1广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 媒体名称:羊城晚报
Media： Yangcheng Evening News
见刊日期：6月20日
Time： Jun. 20
标题：菲亚特—克莱斯勒 汽车项目落户广州
Headline: FIAT-Chrysler New Car Project Selects Guangzhou
版面/位置：城事
Position: City News
见刊链接/Link：http://www.ycwb.com/ePaper/ycwb/html/2014-06/19/content_473668.htm?div=-1广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 媒体名称:经济观察报
Media： The Economic Observer
见刊日期：6月23日
Time：Jun. 23
标题：JEEP分兵广州 广汽、菲亚特竞合升级
Headline: Jeep Finds 2nd Home in Guangzhou: Collaboration and
Competition between GAC and FIAT Escalates
版面/位置：汽车
Position: Automobiles
见刊链接/Link：http://epaper.eeo.com.cn/shtml/jjgcb/20140623/v34.shtml广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 媒体名称:南方都市报
Media： Southern Metropolis Daily
见刊日期：6月23日
Time： Jun. 23
标题：投资超42.3亿的广州工厂在番禺奠基，将国产Jeep 广汽菲亚特驶入双品牌轨道
Headline: Guangzhou Factory Groundbreaking in Panyu with Investment RMB4.23 billion to Produce Jeep in China: GAC FIAT to Run on Dual-Brand Track
版面/位置：公司
Position: Company
见刊链接/Link：http://epaper.nandu.com/epaper/G/html/2014-06/23/node_5634.htm广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 媒体名称:华夏时报
Media： China Times
见刊日期：6月23日
Time：Jun. 23
标题：JEEP国产选址尘埃落定
Headline: Jeep Finishes Selecting Production Site in China
版面/位置：汽车
Position: Automobiles
见刊链接/Link：——广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 媒体名称:广州日报
Media： Guangzhou Daily
见刊日期：6月23日
Time：Jun. 23
标题：Jeep粉有福 SUV后年国产
Headline: Good News for Jeep Fans: SUV to Be Produced in China 2 Years Later
版面/位置：汽车版面头条
Position: Headline on Auto Page
见刊链接/Link：http://gzdaily.dayoo.com/html/2014-06/23/content_2667718.htm广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 6月19日 广州电视台经济频道《经济新闻》
June 19 Guangdong TV Economic Channel “Economic News”
新闻标题：广汽菲亚特广州工厂奠基
Headline: GAC FIAT Guangzhou Factory Groundbreaking
新闻总时长： 60秒，其中广汽菲亚特播出时长60秒
Duration: 60 seconds, in which GAC FIAT took all duration
专访领导: 广汽菲亚特汽车有限公司执行副总经理 王秋景
Interviewed Executive: Wang Qiujing, Executive Deputy General Manager of GAC FIAT
广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 6月19日 长沙电视台新闻频道《长沙新闻》
June 19 Changsha TV News Channel “Changsha News”
新闻标题：广汽菲亚特广州工厂奠基
Headline: GAC FIAT Guangzhou Factory Groundbreaking
新闻总时长：75秒，其中广汽菲亚特播出时长75秒
Duration: 75 seconds, in which GAC FIAT took all duration
专访领导: 广汽菲亚特汽车有限公司执行副总经理 王秋景
Interviewed Executive: Wang Qiujing, Executive Deputy General Manager of GAC FIAT
广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 6月20日 湖南电视台科学生活频道《风影车都》
June 20 Car Life in Metropolis program, the Scientific Life Channel of Hunan TV
新闻标题：广汽菲亚特广州工厂奠基
Headline: GAC FIAT Guangzhou Factory Groundbreaking
新闻总时长：122秒，其中广汽菲亚特播出时长122秒
Duration: 122 seconds, in which GAC FIAT took all duration
专访领导: 广汽菲亚特汽车有限公司总经理 柏恩翰
Interviewed Executive: John Burton, General Manager of GAC FIAT
广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 6月19日 广东电视台公共频道《车时代》
June 19 Auto Times program, the public channel of Guangdong TV
新闻标题：广汽菲亚特广州工厂昨日奠基
Headline: GAC FIAT Guangzhou Factory Groundbreaking Yesterday
新闻总时长：46秒，其中广汽菲亚特播出时长46秒
Duration: 46 seconds, in which GAC FIAT took all duration
广州工厂奠基报道截图/Guangzhou Factory Groundbreaking 谢谢！
Thanks！
