第一届售后服务技能竞赛总决赛
公关传播报告
GAC FIAT 1st Aftersales Service Final Competition
PR Communication Report
2014年9月25日
September 25th, 2014
PDCA *量化类指标 评价标准 —— “◎” 达成率≥120％；“○”达成率≥97%而﹤120％；“△”达成率≥90%而﹤97％；“X”达成率﹤90％活动概述| Event Summary活动：第一届售后服务技能竞赛总决赛
Event Name: The 1st Aftersales Service Final Competition
活动时间：2014年9月2日
Event Time: September 2, 2014
活动地点：广汽菲亚特培训中心
Event Site: GAC FIAT Training Center
媒体参会情况：
Media Attendance:活动照片| Event Photos 领导访谈
Executive Interview开幕式现场
The Opening Ceremony Scene观摩竞赛现场
Media Watching the Competition维修竞赛现场
Maintaining Skill Competition Scene媒体反馈|Media Feedbacks传播列表| Communication list截至9月25日
Up to September 25传播列表| Communication list截至9月25日
Up to September 25本周更新
Updates in this week媒体名称：潇湘晨报
Media: Xiaoxiang Morning
见刊日期：9月18日
Time: September 18
标题：广汽菲亚特 第一届售后服务技能竞赛圆满收
Headline: GAC FIAT The first Aftersales Service Skill Contest concludes
版面/位置：经济·汽车
Position: Economy · Auto
见刊链接/Link：——参会媒体传播亮点展示|Display the highlights in spread on participating media活动亮点报道
Highlight Reports 媒体名称：长沙晚报
Media: Changsha Evening Paper
见刊日期：9月12日
Time: September 12
标题：“菲友”做保养，这些店省心
Headline: Saving worries at GAC FIAT 4S shops while vehicle maintaining
版面/位置：汽车周刊
Position: Automotive Weekly
见刊链接/Link：http://cswb.changsha.cn/html/2014-09/12/content_31_3.htm参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称:三湘都市报
Media：
见刊日期：9月10日
Time：Sep 10th
标题：广菲服务技能赛收官
Headline:
版面/位置：汽车周刊
Position: Auto week
见刊链接/Link：http://epaper.voc.com.cn/sxdsb/html/2014-09/10/content_877780.htm?div=-1参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：湖南日报
Media: Hunan Daily
见刊日期：9月4日
Time: September 4
标题：广汽菲亚特 第一届售后服务技能竞赛圆满收官
Headline: GAC FIAT The first Aftersales Service Skill Contest concludes
版面/位置：汽车周刊
Position: Automotive Weekly
见刊链接/Link：http://epaper.voc.com.cn/hnrb/html/2014-09/04/content_875900.htm?div=-1参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：汽车之家
Media: autohome.com.cn (Changsha Station)
见刊日期：9月5日
Time: September 5
标题：广汽菲亚特售后服务技能全国总决赛圆满收官
Headline: GAC FIAT Aftersales Service Skill Final Competition concludes
版面/位置：地方新闻
Position: Local News
见刊链接/Link：http://www.autohome.com.cn/news/201409/839290.html参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：新浪汽车长沙站
Media: Sina.com (Changsha Station)
见刊日期：9月4日
Time: September 4
标题：广汽菲亚特售后服务技能总决赛收官
Headline: GAC FIAT Aftersales Service Skill Final Contest concludes
版面/位置：频道首屏焦点图
Positon: Focus picture in the first screen of channel
见刊链接/Link：http://cs.auto.sina.com.cn/jjcs/2014-09-04/138-25109.html参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：大湘网
Media: HN.QQ.COM
见刊日期：9月3日
Time: September 3
标题：广汽菲亚特第一届售后服务技能竞赛圆满收官
Headline: GAC FIAT The First Aftersales Service Skill Final Contest concludes
版面/位置：频道首屏焦点图
Position: Focus picture in the first screen of channel
见刊链接/Link：http://changsha.auto.qq.com/a/20140903/026061.htm参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：爱卡长沙站
Media: Xcar.com.cn (Changsha Station)
见刊日期：9月4日
Time: September 4
标题：广汽菲亚特售后服务技能总决赛收官
Headline: GAC FIAT Aftersales Service Skill Final Contest concludes
版面/位置：频道首屏焦点图
Position: Focus picture in the first screen of channel
见刊链接/Link: http://changsha.xcar.com.cn/201409/news_1664100_1.html参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：红车网
Media: auto.rednet.cn
见刊日期：9月3日
Time: September 3
标题：广汽菲亚特第一届售后服务技能竞赛圆满收官
Headline: GAC FIAT The First Aftersales Service Skill Final Contest concludes
版面/位置：频道首屏焦点图
Position: Focus picture in the first screen of channel
见刊链接/Link：http://auto.rednet.cn/news/20149/3223010.html参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：网上车市长沙站
Media: cheshi.com (Changsha Station)
见刊日期：9月3日
Time: September 3
标题：广汽菲亚特售后服务技能总决赛收官
Headline: GAC FIAT Aftersales Service Skill Final Contest concludes
版面/位置：频道显著文字链
Position: Text link at first page of channel
见刊链接/Link：http://news.cheshi.com/20140903/1489376.shtml参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：易车长沙站
Media: bitauto.com (Changsha Station)
见刊日期：9月3日
Time: September 3
标题：广汽菲亚特售后服务技能总决赛收官
Headline: GAC Aftersales Service Skill Final Contest concludes
版面/位置：频道首屏文字链
Position: Text link at first screen of channel
见刊链接/Link：http://changsha.bitauto.com/cheshi/参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：太平洋汽车长沙站
Media: pcauto.com.cn (Changsha Station)
见刊日期：9月3日
Time: September 3
标题：广汽菲亚特售后服务技能总决赛收官
Headline: GAC FIAT Aftersales Service Skill Final Contest concludes
版面/位置：频道要闻区文字链
Position: Text link at first page of channel
见刊链接/Link：http://www.pcauto.com.cn/qcbj/507/5075195.html参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：汽车点评网长沙站
Media: xgo.com.cn (Changsha Station)
见刊日期：9月3日
Time: September 3
标题：广汽菲亚特第一届售后服务技能竞赛圆满收官
Headline: GAC FIAT Aftersales Service Skill Final Contest concludes
版面/位置：频道要闻区文字链
Position: Text link at first page of channel
见刊链接/Link：http://news.xgo.com.cn/98/980304.html参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：搜狐汽车长沙站
Media: Sohu.com (Changsha Station)
见刊日期：9月3日
Time: September 3
标题：广汽菲亚特售后服务技能竞赛总决赛收官!
Headline: GAC FIAT Aftersales Service Skill Final Contest concludes
版面/位置：频道首屏文字链
Position: Text link at first page of channel
见刊链接/Link：http://changsha.auto.sohu.com/20140903/n404018926.shtml参会媒体传播亮点展示|Display the highlights in spread on participating media媒体名称：星辰在线
Media: changsha.cn
见刊日期：9月2日
Time: September 2
标题：广汽菲亚特售后服务技能大赛 12支代表队角逐胜负
Headline: 12 teams rivals at GAC FIAT Aftersales Service Skill Final Contest
版面/位置：首页首屏文字链
Position: Text link at homepage
见刊链接/Link：http://news.changsha.cn/h/187/20140902/1861836.html参会媒体传播亮点展示|Display the highlights in spread on participating media栏目名称：长沙人民广播电台交通台《城市驱动》
Column: Changsha People’s Radio-Traffic Radio City Driving
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主持人：屈可
DJ: Qu Ke
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栏目简介：《城市驱动》栏目调频立体声106.1兆赫，24小时不间断地向广大听众播出高品质的音乐和交通节目；信号覆盖广袤的三湘四水，收听率稳居前列。
Column Introduction: City Driving is broadcast at FM stereo 106.1 MHz and it keeps broadcasting high-quality music and traffic programs 24 hours a day to the audience; its signal covers across the whole Hunan Province and its listening rate keeps topping the list successively.
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播出时长：60”
Time: 60”
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传播主题：广汽菲亚特售后技能大赛落幕
Theme: GAC FIAT After-sale Service Skills Final Competition Concludes
--------------------------------------------------------------------------------------参会媒体传播亮点展示|Display the highlights in spread on participating media栏目名称：湖南人民广播电台《车舞飞扬》
Column : Hunan People’s Radio The Dancing Automobiles
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主持人：张晓爱
DJ: Zhang Xiao’ai
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栏目简介： 《车舞飞扬》，调频FM91.8，以将近40%的收听份额成为无可争议的湖南广播第一品牌，并连年稳居全国单频广播收听冠军。
Column Introduction: The Dancing Automobiles is at FM91.8 and it becomes the incontrovertible No.1 Brand of Hunan Radio with nearly 40% listening rate. Moreover, it also keeps winning the national champion on single frequency radio listening successively.
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播出时长：60”
Time: 60”
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传播主题：广汽菲亚特售后技能大赛落幕
Theme: GAC FIAT After-sale Service Skills Final Competition Concludes
------------------------------------------------------------------------------------Hunan Traffic Radio FM91.8参会媒体传播亮点展示|Display the highlights in spread on participating media栏目名称：湖南金鹰955电台《马路英雄传》
Column : The Street Heroes in Hunan Golden Vox955
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主持人：李威
DJ: Li Wei
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栏目简介： 《马路英雄传》从买车、用车到二手估车全方位服务您的车生活。
Column Introduction :The Street Heroes offers you all-around services from car purchasing, car use to second car estimation.
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播出时长：131”
Time: 131”
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传播主题：广汽菲亚特售后技能大赛落幕
Theme: GAC FIAT After-sale Service Skills Final Competition Concludes
--------------------------------------------------------------------------------------参会媒体传播亮点展示|Display the highlights in spread on participating media栏目名称：湖南私家车频率超级893《车市风云》
Column: Hunan Private Car Radio Super 893 Car Industry Events
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主持人：杨洋
DJ: Yang Yang
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栏目简介：《车市风云》是引领时代潮流的新锐栏目，独一无二的高平台保证高品质的节目水准和播出质量。
Column Introduction: Car Industry Events is a new column leading the trend of the times with a unique high platform, ensuring high quality level and broadcasting quality.
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播出时长：60”
Time: 60”
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传播主题：广汽菲亚特售后技能大赛落幕
Theme: GAC FIAT After-sale Service Skills Final Competition Concludes
-------------------------------------------------------------------------------------------------------参会媒体传播亮点展示|Display the highlights in spread on participating media报道截图 Screenshot媒体名称：湖南电视台《风影车都》
Media: Hunan TV Feng Ying Che Du
播出日期：9月5日
Date: September 5th
文章标题：广汽菲亚特售后服务技能全国总决赛
Article title: GAC FIAT Aftersale Service Skills Final Competition Concludes
新闻总时长：289秒
Total time: 289 seconds湖南电视台《风影车都》
Hunan TV Feng Ying Che Du参会媒体传播亮点展示|Display the highlights in spread on participating media报道截图 Screenshot媒体名称：长沙电视台-《每日车讯》
Media: Changsha TV Daily Car News
播出日期：9月12日
Date: September 12th
文章标题：广汽菲亚特第一届售后服务技能竞赛长沙收官
Article title: GAC FIAT First Aftersales Service Skills Final Competition Concludes in Changsha
新闻总时长：52秒
Total time: 52 seconds 长沙电视台《每日车讯》
Changsha TV Daily Car News参会媒体传播亮点展示|Display the highlights in spread on participating media报道截图 Screenshot媒体名称：长沙电视台新闻频道《车行天下》
Media: Changsha TV News Channel Drive to the World
播出日期：9月12日
Date: September 12th
文章标题：广汽菲亚特第一届售后服务技能竞赛长沙收官
Article title: GAC FIAT First Aftersales Service Skills Final Competition Concludes in Changsha
新闻总时长：70秒
Total time: 70 seconds 长沙电视台新闻频道《车行天下》
Changsha TV News Channel Drive to the World参会媒体传播亮点展示|Display the highlights in spread on participating media报道截图 Screenshot媒体名称：湖南电视台《汽车益家》
Media: Hunan TV Qi Che Yi Jia
播出日期：9月13日
Date: September 13th
文章标题：广汽菲亚特售后服务技能竞赛圆满收官
Article title: GAC FIAT Aftersales Service Skills Final Competition Concludes
新闻总时长：171秒
Total time: 171 seconds
湖南电视台《汽车益家》
Hunan TV Qi Che Yi Jia参会媒体传播亮点展示|Display the highlights in spread on participating media
