法斯通沟通策略
Fastum Communication Strategy 市场目标 Marketing Objective通过高识别度的TVC
迅速提高法斯通品牌认知度Through high degree of recognition by TVC
rapidly improve the Fastum brand awarenessAverage annual growth close to 10 %单位：亿
Unit : Billion中国镇痛类药物市场增长迅速，年平均增长近10%，到2017年将达到近36亿
Chinese analgesic drugs market is growing rapidly, the average annual growth of nearly 10%, and by 2017 will reach nearly 36 billion RMB.
中国疼痛市场分析Analysis of Chinese Analgesic Drugs Market Analgesic products market capacity has been expanded year by year法斯通进入中国20年，进入中国OTC市场两年
To enter the China 20 years, entered the China OTC market two years
来自意大利的品牌，在欧洲有着40年的历史，被中国运动员广泛使用
Brands from Italy, has a history of 40 years in Europe, widely used by Chinese athletes
快速取得疼痛类药物市场份额
quickly gets share in pain drugs market.品牌概况 Branding Status品牌阶段 Brand Stage作用Effect扶他林
Voltaren云南白药
Yunnan
Baiyao法斯通
Fastum品牌认知Awareness品牌识别Recognition品牌延展Extension品牌阶段Stage美誉度reputation
忠诚度loyalty认知度awareness认知度awareness美誉度reputation忠诚度loyalty目标消费群体了解产品及品牌的初级阶段
Target consumer groups to understand the products and brands of the primary stage区别于其他竞品的阶段，有明确的品牌个性
Different from other competing goods stage, clear brand personality品牌影响力的延伸，覆盖到新的产品上
Extending the brand influence to cover new products通过调查，关节疼痛已经成为中国最主要困扰疼痛人群的病症反应，其中有近70%的人群经受着不止一种疼痛的折磨；
According to omnibus, Joint pain are the most prevalent pain in China and nearly 70% people claim more than one pain.
疼痛药品的市场在中国持续增长，调查显示，每年在这方面医疗支出将超5亿美元；
Analgesic market in China is blooming. As estimated, total sales volume of topical analgesic market will hit 500M USD.
治疗疼痛的药品通常分为：片剂、油膏、油、喷雾剂；
Based on various formulation, topical pain reliever can be divided into patch, ointment, spray, gels and etc.
最近调查显示，在治疗疼痛类药品中，中国有80%的市场份额被中药类药品瓜分，其中最受欢迎的有：云南白药、斧标正红花油（西药品牌中扶他林销量最高）；
Currently, the market is dominated by TCM which occupy 80% market share in China. The best selling TCM is Yun Nan Bai Yao(云南白药) and Fubiao Zheng Honghua Oil（斧标正红花油）.Votaren (扶他林) is the best seller among all foreign brands.
通过调查，西药和中药也常常一同作为治疗疼痛的药物被同时使用，40%的人会采取这种做法。
While as omnibus indicates, people do use foreign brands with TCM to relieve pains. Within two brands users, more than 40% will mix western and TCM brands.
© 2012 Synovate.All rights reserved. Contains Synovate' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Synovate.从市场现状上看 Marketing Situation品牌信任Brand Trust价格 Price使用习惯
Using Habits推荐Recommend © 2012 Synovate.All rights reserved. Contains Synovate' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Synovate.从竞争品类上看 Competitor疼痛类药品市场份额被国产西药品牌（扶他林、芬必得）和中药品牌（云南白药、斧标正红花油）长期大量占领；
Pain drugs market share of domestic brands by Western Medicine (Voltaren, Fenbid) and traditional Chinese medicine brand (Yunnan Baiyao, Zhenghonghuayou) a large number of long-term occupation;
调研显示，最多使用法斯通的消费者是35岁以上的妇女和年长男性，较少被年轻的消费者选用；
Research shows that most consumers use Fastum over the age of 35 women and older men, less choosing by young consumers;
虽然法斯通进入中国已经十多年，但是消费者对品牌的认知度依然不高。
Although Fastum enter into China has more than 10 years, but the brand awareness is still not high.
目前品牌遇到的主要问题 Problem 消费者不熟悉
Unfamiliar brand
未列入医保
Not included in medical insurance
同等质量外包装较小
The same quality but the package is smaller
价格贵10元左右
More expensive about 10 YuanAdvantage优势机会OpportunityThreat无色透明清香
Colorless transparent fragrance
凝胶易于吸收
The gel is easy to absorb
抗炎止痛双重治疗
heal the inflammation and relieves pain
进口意大利品牌，欧洲40年历史
Imported brand from Italy and long history in Europe中国疼痛类药品市场巨大
Large analgesics market in China.
一般认为西药的进口药品比较好
Generally believed that the imported drugs is better
患者在目前用药无法满足需求的情况下，愿意尝试新的药品
Respondents are mostly willing to try a new product for they have some unmet needs to their current products.
同属西药止痛药品，扶他林品牌认知较高
Voltaren is dominant within western analgesics and people are familiar with it.
针对扶他林SWOT分析 SWOT Analysis威胁中国消费者对中药更加认可
China consumers more recognition of traditional Chinese Medicine
凝胶配方易造成误解
Unfamiliar formulation of gel which cause misunderstanding
一般认为会有副作用
Generally there will be side effectsAdvantage优势机会OpportunityThreat快速吸收、清新的感觉
Fast absorption，Refreshing feeling
治疗炎症效果好
Pertinent to ‘Inflammation factors’ which fits respondents believing their pain caused by inflammation well.
携带方便，使用方便
Easy to carry, easy to use中国消费者对进口药品印象不错
China consumers a good impression on the imported drugs
患者在目前用药无法满足需求的情况下，愿意尝试新的药品
Respondents are mostly willing to try a new product for they have some unmet needs to their current products.
消费者能够负担得起的价格
Consumer are affordable for the price
中医药在中国的牢固形象，使用者对中医药的长久信赖
TCM market is well established image in China and TCM users are mostly loyal to their products.
若法斯通无法满足用药人群需求，会遭到立即放弃
People may drop Fastum immediately if it haven’t meet their requirement.
针对TCM SWOT分析 SWOT Analysis威胁1.品牌：进口西药
Brand:Imported Western Medicine
针对扶他林/VS Voltaren ：
－法斯通是纯进口西药，可充分利用消费者对进口的美好联想
Fastum is a pure importer of Western, consumers can take advantage of the good imported Lenovo
2.产品：气味清新;去除关节疼痛及炎症效果强
Product: smell of fresh; Remove joint pain and inflammation effectively
针对云南白药/VS Yunnan Baiyao：
－中药成分有刺鼻的气味，法斯通则无色无谓气味清香
Chinese medicine has a pungent odor, Fastum is colorless unnecessary fragrance
－西药有疗效快的心智关联
Western fast effect associated mental
竞争中的相对优势Superiority in Competition中药VS西药 TCM VS WM
中药在中国历史悠久，国人心中根基牢固，副作用少。对西药的认知是疗效快，便于携带。
TCM has historical and solid mass foundation in China due to long history and little side effects.
WM is acknowledged for it fast onset and easy usage. 目标深入病灶根部
Target to the root of the pain
副作用小，对身体伤害少
Less side effect
–Less likely to do harm to the body
调节人体健康，适合长期使用
Gradually adjust the human health
–Suitable for long-term use
历史悠久，值得信赖
Long history and trustworthy
缓解疼痛效果好
Good efficacy to relieve pain快速起效，适合快速缓解症状
Rapid onset
–Suitable for rapid relief of symptoms
携带方便，适用于工作场所和外出
Easy to carry
–Suitable for using at workplace and out going
抗炎作用，适用于炎症痛
Function of anti-inflammatory，suitable for inflammation pain
药味重，会影响到周围的人，对身体无害
Strong TCM smell, which may arise discomfort to people around
-Less likely to do harm to the body
皮肤过敏、瘙痒
Skin allergy and itching
治愈慢
Slow onset
可能存在副作用
Worried about possible side effects
不适合长期使用
Not suitable for long-term usage
贵，但不一定有效
Expensive, not cost-effective
比中药见效快
Efficacy may be not as good as TCM
不喜西药，特别针对片剂和油
Just dislike Western medicine, especially among patch and oil userTCMWM中西药品类 Category of MedicineAdvantage优势Advantage优势对于治疗疼痛，进口西药同样好的认知，是本阶段品牌沟通另一关键
For the treatment of pain, awareness of imported medicine is equally good at this stage that is another key in brand communication.我们面临的疼痛药品目前对消费者而言，是属于低涉入但高参与的快速消耗药品类。我们从竞争地图上不难看出消费者著眼点在于信任与价钱上。而恰恰消费者认定治疗疼痛药品中中药是最好的选择。面对无副作用、治标更治本等訴求，更加巩固了信任的基石。西药虽然疗效快，但有副作用的影响一直是国人用药的顾虑。
Currently pain medicines for consumers is part of the rapid consumption of the drug class of low involvement but high participation. We can easily see from the map on the competition focus is on consumer confidence and price. But the consumer finds drugs in the treatment of pain medicine is the best choice. Faced with no side effects, symptoms and other more radical demands, further consolidate the foundation of trust. Although the efficacy of Western fast, but Chinese always concerns about the impact of side effects of medication.
进口西药治疗疼痛的介入是开拓了新的诉求，需要寻求切入市场的方法。但是在30元以上的治疗疼痛的药品市场里，西药品牌不占优势。
Import medicine to treat pain intervention is opening a new appeal, need to find ways entering into the market. However, more than 30 RMB of the pharmaceutical market in the treatment of pain, Western brands are not dominant.
因为买药品时,是先出现品牌然后才出现品类，所以消費者对品牌印记确实构筑了市场的壁垒。消費者对例如云南白药之类的品牌印记有着深厚的信任，但也为此对其他品牌的信任度保持着一定的距离，所以在针对云南白药这样的竞争对手，我们认为：
Because when you buy drugs, is to appear brand before appears category, so consumers really build a brand imprint market barriers. Consumers, for example, like Yunnan Baiyao brand imprint has a deep trust, but also do this to maintain a certain distance to trust other brands, so in this way for Yunnan Baiyao competitors, we believe that:找出消费者心中对进口西药品牌的抗性
Identify the minds of consumers of imported Western brands resistance我们进行了一场〝为何不选择法斯通〞原因的讨论，结论如下：
We carried out a "why not Fastum" a discussion, the following conclusions:过滤
Filtration表征
Characterization潜藏
Hide不知道法斯通是什么产品
do not know what Fastum is
没看到法斯通这个产品
did not see Fastum product
不相信西药治疗疼痛
Do not believe in Western medicine to treat pain
不确切的理性诉求
Imprecise rational appeal
不需要此类别功效
This category does not require efficacy
没想到我需要
Did not think I need
常用一种牌子的药
One kind of drug commonly used brand法斯通是药品还是企业名称
a drug law or business name
我选择时总是先考虑云南白药等品牌
I'm always the first choice when considering other brands of Yunnan Baiyao
这问题我想我会去看医生这比较安心
That question I think I'll go to the doctor this comparative ease
我经常会有疼痛但我不认为很重要
I often have pain but I do not think is very important
疼痛用中药治疗比较好，无副作用
Pain treatment with traditional Chinese medicine is better, no side effects
疼的时候一般休息一会就过去了，
到终端总是被其它品脾（扶他林）所吸引
When pain is generally a break passed, to the terminal are always other products spleen (Voltaren) attracted
我有其它同类药品可以选择，而且
我比较关心其它的好处
I have other similar drugs to choose from, and I am more concerned about the other benefits认知度
Awareness
认知度
Awareness
信任度
Trust
认知度
Awareness
信任度
Trust
诱因
Incentives
信任度
Trust品牌认知度Branding Awareness解決消费者心中对法斯通的品牌抗性
resolve consumer Fastum brand resistance认知度是消费者心中对法斯通品牌形象的思维基础表征，我们必须放大品牌作用力进一步扭转到法斯通产品本身上Consumer awareness is the thinking foundation on branding characterization, we must enlarge the brand further torsional force to Fastum on the product itself西药Western medicine
民俗的Folklore
炎症的Inflammation
口耳相传
Word of mouth
非重視的
Non-attention
时效性Timeliness
质疑的Questioned
价值匹配Value match认知障碍Obstacle品牌形象
Brand Image扭转Turn round欧洲40年历史
Europe's 40-year history
进口的Imported
疼痛的Painful
经验的Experience
双倍疗效的
Double efficacy
缓解的Remission
可信赖的Reliable
进口药不错的
Good imported drug将法斯通药品的功能表诉具象，是本阶段品牌沟通的关键之一
Fastum function figurative is one of the key at this stage of brand communication在中西对抗的疼痛药品牌之战中，West confrontation in pain medicine brands of the war,
我们发现各家疼痛药品均是提出药品表象效用诉求如药品功能来进攻市场，
We found that each drug pain medicines are made demands such as the appearance of the utility function to attack the drug market,
更或是采用被动的品牌文化诉求, More or passive brand culture demands,
并沒有与消费者潜藏內心的需求产生联动。no generating linked the hidden inner needs in consumer.两则图直观看出，法斯通外包装更加国际化。
Fastum packag is more International.包装 Package关节专家 Joint Expert
（沟通时不出现专家等法务问题名词及形象）
(nouns and image of expert forensic problems do not arise when communication)产品定位 Product Position在传播上，目标消费人群为30-50岁的疼痛病症患者人群。
In communication, the target consumer groups is 30-50 years old pain syndrome patients
普通大众首选进口类疼痛治疗药品
The general public choice import pain drug treatment将会以普通大众使用的治疗疼痛类药品形象露出
Image will exposed in the general public using class of drugs to treat pain品牌传播人群 Transmission Group他们，
处在人生奋斗期，家庭、工作、学习等生活压力巨大，长期压力得不到缓解或不良的生活习惯会导致各种关节疼痛的发生。They
In the struggle of life, family, work, study and so tremendous pressure, long-term
pressure not ease or bad living habits will lead to the occurrence of various Joint pain.40年历史的、 40 years history
高端的、 high-end
高科技的、 high-tech
进口的、 imported
快速有效的 fast and effective传播通调 Brand Tone
关节、炎症
Joints & Inflammation
消炎去痛
Anti-inflammatory pain
沟通信息 Key Message沟通信息-理性层面Message in Rational 法斯通是那么清凉、透明、完全摆脱疼痛束缚。
Fastum is so cool, transparent, completely free of pain and bondage.
她能够让疼痛迅速缓解。
She was able to make rapid pain relief.
一想到到她，清爽的感觉瞬间到来，直达心底。
The thought of Fastum, instantly refreshing feeling coming through my heart.
她安全、放心，重新唤起我内心的活力。
Fastum was safe, secure, renewed vigor in my heart.
她抗炎止痛的双倍疗效，让我从疼痛的麻木中清醒。
Fastum ‘s double-inflammatory analgesic efficacy, let me wake up from the numbness of pain.
让我以轻松快乐的心情重拾好状态。
Let me relaxed and happy mood regain good state.沟通信息-感性层面Message in Emotional
传播金字塔
满足需求
探索
Spread pyramid
Meet demand
ExplorePhysical meetPhysiological
meetSupplementary
meetPsychological
meet进口西药
Imported Western及时缓解疼痛、无负担
Promptly relieve pain, without the burden快速渗透目标位置，双倍疗效，副作用小
Rapid penetration target location, double-efficacy, side effects清凉、舒缓、迅速恢复状态、气味清香
Cool, soothing, rapid recovery state, fragrance便于携带、品牌包装、价格同某中药大品牌一致
Portable, brand packaging, price is consistent with a major brand medicine沟通架构Communication Structure关节专家
Joint Expert抢占以中药云南白药为首
的
广阔的疼痛药类市场
To seize a broad class of pain drugs market
headed by Yunnan Baiyao品牌策略 Brand Strategy创意提案 TVC Creative idea《慢一步》篇
Slow one step“关节疼痛，让你总是慢人一步”
“joint pain , always make you slower”
《慢一步篇》
RATIONALE
关节疼痛，不仅让人行动慢人一步，在关键时刻，更让人离成功慢人一步。我们创造在关键时刻因慢人一步而发生的囧事，风趣幽默地带出关节止痛的必要性和急切性，也带出产品“快速止痛，快人一步”的产品利益点以及与消费者的联系，令消费者对法斯通快速止痛留下深刻印象。"Slowly Step "
RATIONALE
Joint pain is not only make action more slowly but also makes success far from us at the critical moment. We express the necessity and urgency of joint pain treatment with humor through the embarrassing things when move slowly. And also show the RTB and connection to the consumers – Ease the pain, faster than others. It impress consumers deeply about the effect of the product.There is a banner hung on the luxury hotel: welcome special guests.
When the special guests approaches, all greeters bow down except a man who suffers from the pain back.He bows so slowly that he stands in the crowd.
At that time, all people see him surprised and he feels quite embarrassed.
Another scenario:
In an apartment, a woman heard someone says loudly: darling, my darling.She go to the balcony and saw a group of people holding opposite the building, "we divorce it."
It’s her husband and his friends. At this point ,all of them raise the signs in their hands except one who reacts slowly due to arm ache. He does not raise the word “not” in time, so “we do not get divorced” becomes “we do get divorced”.She is so angry that takes off her high-heeled shoe and throws it to her husband who stands opposite.
Another scenario: in the office..The boss asks employees whether someone wants to work extra time on the spring festival.Then all employees step back in tune.One of the employees fails to step back in time because of knee-joint pain, which makes him become the only
one who stand front.
The boss pats him on the shoulder satisfyingly and decides to let him stay in company on the spring festival.
Then come three scenarios ”falling behind the others.”
Aside: Pain always makes you fall behind the others.
This time, the picture just like origami, turn to the Fastum package.
Eventually forming Fastum product packagingVoice-over: Use Fastum.Gel from the bottle out, forming the shape of an arrow.
Aside: Original installation import, transparency and fragrance.Arrow Direct 3D transparent at the shoulder joint painClose-up of the joint pain, broken down into the blue arrow particles used in place of pain. Originally soothing redness of joints become blue, restore joint health from the inside out.
Aside: Rapid penetrationPull back the camera, close-up of the original joint. It is one of the joint pain from the 3D hollow Man , you can see there are a lot of him joint is red.Through the effective role Fastum,Now, all the joint problems are solved, you can stretch your body as much as you can
Aside: rout pain ,step ahead.People whose joints pain is recovered find it easy to bow down ,raise hands and step back.
Aside: enjoy comfortable life.Aside: Fastum,relieve joint pain,step aheadShow the brand logo4530s《椅子》篇
Chairs“关节疼痛，让你站不起来”
“joint pain , make you always sit-down .”
《椅子篇》
RATIONALE
关节疼痛，让人坐下来就不想站起来，我们利用这个引人共鸣的洞察，成为故事的视觉符号————一个与椅子融为一体的上班族，以这个看似荒诞的形象吸引人眼球，接着揭示关节疼痛带来的生活困境，让上班族产生强烈认同。同时，办公椅与我们消费者联系密切，带来亲切感。"The Chair "
RATIONALE
Joint pain makes people resist standing out of the chair. Through this consumer insight, we use the funny character to reveal the trouble the people with the joint pain meet in their lives. It resonate them strongly and the chair connect to our TA closely, make them feel similar.In the morning, a man who wears a suit and carries a briefcase is going to work, but he sits in a office chair.It seems that he becomes integrated with the office chair. Then he slides the chair and goes out.
He slipped down the stairs from the chair a special channel for DisabledHe slides the chair to get underground.
He slide the chair forward direction to the office.
He even slides the chair into the elevator and pushes others out , which make others surprised.
Finally he gets to his office. When he wants to stand up, he finds his joints are painful. His joints turn red from perspective.
Aside: painful joints make you unable to stand up.
Close-up look of pain and joint pain when he.
Aside: painful joints make you unable to stand up.
This time, the picture just like origami, turn to the Fastum package.
Eventually forming Fastum product packagingVoice-over: Use Fastum.The screen switches to a 3D transparent man's shoulder,smear Fastum gel on the redness of joint along with fragrant petals.Aside: painful joints make you unable to stand up.
The gel is broken down into minute blue droplets and penetrate quickly. penetrate quickly into the root of illness. Aside: penetrate quickly into the root of illness.Close-up of the joint pain,blue droplets penetrate into joints further.
Close-up of the joint pain. Originally soothing redness of joints become blue, restore joint health from the inside out.
Aside: penetrate quicklyPull back the camera, close-up of the original joint. It is one of the joint pain from the 3D hollow Man , you can see there are a lot of him joint is red.Through the effective role Fastum,Now, all the joint problems are solved, you can stretch your body as much as you canEnjoy stretch the body, get rid of the chairAside:Let your resume joints, free activitiesShow the brand logo.
Aside:Get rid of joint pain, a relaxed, Fastum4530s《铁帽子》篇
Iron Hat“关节疼痛，让你倍感承沉重”
“Joint pain make you feel heavy.”《铁帽子篇》
RATIONALE
当人们关节疼痛，再轻的东西拿起来都会变得沉重，再轻松的事情做起来都会成为负担。我们根据这个洞察，创造“铁帽子”、“铁公文包”和“铁鞋子”等意想不到的物件，去揭示当人关节疼痛就会产生沉重负担，去教育人们这时需要法斯通有效去除关节疼痛。"Iron hat"
RATIONALE
When people get joint pain, they do picking up light things becomes so heavy, Every thing you do would become a burden. According to this insight, we create the "iron hat", "iron briefcase" and "iron shoes" that like unexpected objects ,to reveal joint pain when people get heavy burden, and to educate people to use Fastum to remove joint pain effectively at this time.At home, a male white-collar is preparing to go outHe picks up the hat,ready to put the hat on his head.When he wears the hats, he finds the normal hat has become an iron hat.It is because he has neck joint pain,
and the hat seems to become as heavy as 500 kilograms on his head.At the shopping mall, a lady is going toward a fashionable bag.This fashionable bag suddenly becomes a heavy iron bag.It is because she has arm joint pain, and the bag becomes as heavy as iron.At the third home, a man is wearing his shoes , preparing to go out.When he takes the first step, his shoes seem to become iron shoes, and it is because the foot joint pain makes it difficult for him to take the step.Close-up of his painful expressionVoice-over: Joint pain has become a heavy burden to you, what should you do?The screen is divided into three, there has been a hard hat, briefcase iron and iron shoes, three scenesThis time, the picture just like origami, turn to the Fastum package.
Eventually forming Fastum product packaging
Aside:Remove the pain, is the key to treating pain painThe screen switches to a 3D transparent man's shoulder,smear Fastum gel on the redness of joint along with fragrant petals.Aside: painful joints make you unable to stand up.
The gel is broken down into minute blue droplets and penetrate quickly. penetrate quickly into the root of illness. Aside: penetrate quickly into the root of illness.Close-up of the joint pain,blue droplets penetrate into joints further.
Close-up of the joint pain. Originally soothing redness of joints become blue, restore joint health from the inside out.
Aside: penetrate quicklyPull back the camera, close-up of the original joint. It is one of the joint pain from the 3D hollow Man , you can see there are a lot of him joint is red.Aside: Let you move joint comfortably.Through the effective role Fastum,Now, all the joint problems are solved, you can stretch your body as much as you canFor these whose joint health has recovered, no matter what they wear, they will feel comfortable and free.Show the brand logoVoice-over: For the joint pain, use Fastum.4530s“以通治痛，亲近所爱”
“Treat your pain with Fastum, get closer to your lover.”
《狗狗》篇
Doggy《狗狗篇》
RATIONALE
关节疼痛，让人身体绷直，不愿意动，疏远所爱的人和事物，我们基于这个洞察，创造一个小狗模仿主人绷直身体的逗趣故事，去表现关节疼痛时僵硬的姿势和不能亲近所爱的窘境。同时，小狗可爱有趣，新颖独特，让广告不同于别的竞品广告，亲近人们生活，能更被人们喜欢。"Dog"
RATIONALE
Joint pain, let a person feel tight , and don't want to move around. So they alienate loved people and things，Based on this insight，we creating a puppy, who imitate the body's master strain funny story，and who performance Joint aches stiff position and cannot close the lover. At the same time, the dog is lovely and interesting, novel and unique, make our advertising different from other competing goods, to be close to people's life, that people love it better.A cute puppy plays at home.Suddenly ,there is the sound of a key unlocking the door :the hero gets home.
Immediately , the dog stands up like a man.
The hero who opens the door stiffens because of painful joints : the dog imitates its owner’ stiffing posture.
The hero who opens the door stiffens because of painful joints : the dog imitates its owner’ stiffing posture.
The dog imitates its owner to walk into the door sttifly.
The dog puts its feet on the table stiffly. The camera pans out: the dog imitates the sitting of its owner who suffers from
knee joint pain.
Then the dog stretches its arm on the sofa.The camera pans out: its owner has the same posture because of hand joint pain.
Aside：the body should thrum with tension due to the joint pain.Suddenly the owner looks at the Fastum on the table.
The dog carries Fastum to its owner.
Aside: the key of taking away the joint pain is to treat pain by smoothing.
The screen switches to a 3D transparent man's shoulder,smear Fastum gel on the redness of joint along with fragrant petals.Aside: painful joints make you unable to stand up.
The gel is broken down into minute blue droplets and penetrate quickly. penetrate quickly into the root of illness. Aside: penetrate quickly into the root of illness.Close-up of the joint pain,blue droplets penetrate into joints further.
Close-up of the joint pain, broken down into the blue arrow particles used in place of pain. Originally soothing redness of joints become blue, restore joint health from the inside out.
Aside: Effective dredge arthritisPull back the camera,close-up of the original joint. Hollow Man is one of the 3D joint pain, you can see there are a lot of him joint is red.Through the effective role Fastum,now the problem joints swept away, enjoy the stretch the body.
Aside: Let you move joint comfortably.The owner whose painful joints are recovered performs many difficult movements so that the dog fail to imitate him.
Aside: The body is very comfortabShow the brand logoVoice-over: For the joint pain, use Fastum.30330s谢谢！
Thanks!
