Audi Innovation Lab 2014Prepared by HighTeam Communications
March. 20142Audi Innovation Lab 2014 Concept
Event Process
Recruiting Process
Competition Process
Scoring System
Event Hospitality
Participants management
Transportation arrangement
Souvenir recommendation
Catering
Event Operation
Final venue recommendation
3D & 2D
Uniforms
Manpower
Event Milestone & Team Structure3Concept
Event Process
Recruiting Process
Competition Process
Registration & Scoring System
Event Hospitality
Participants management
Transportation arrangement
Souvenir recommendation
Catering
Event Operation
Final venue recommendation
3D & 2D
Uniforms
Manpower
Event Milestone & Team StructureAudi Innovation Lab 2014 4 Audi Innovation Lab 2014Truth is achieved by those with the courage to reimagine the possible.
Those who defy convention
innovating without compromise and push performance to the limits
Innovate intelligent technology that anticipates peoples’ needs.Concept - Background Audi Innovation Lab 2014这个世界从不缺少创新，
但并非每一种都对人类生息起到决定性意义那创新的意义又何在？Nothing impotent than a meaningful innovation matters…6 Audi Innovation Lab 2014To whom, with same conscious to us.Targets Needs
自行 自在 自我，
独立，有主见，有风范，
以高品味格调寻觅引领契机
不断思考不懈探索更新的可能
我行我素，走自己的路。
领先于众人的理念，
心系环保，世界，大我，
环保意识，努力为解决不断飙升的燃油问题做贡献/
更有格调 出众品位 科技潮品尝鲜，不盲从大众观点
思维更超前，以方便实际为思考点，而非求虚荣的面子
引领更先进的趋势，代替传统的思维7 Audi Innovation Lab 2014Concept - Define InnovationBlack was the only color of the nighttime
Human beings relied on fire light against the darkness by oil lamp, torch or candle…
黑暗，本是夜的唯一色泽； 但人们学会了用光，
对抗黑暗，照亮前路。Internet had developed quickly, people can chat, play games, do business or shopping.
However, all those behaviors were restricted by a single cable…
在这根光缆出现前，你永远无法想象世界会以这种方式相连。
正如电力的发明一样，它掀起了另一个时代，但随着无限互联网已迅速发展，人类社已经按前所未有的新方式存在。Steam and animal power the main resources in the agriculture and industry
Accordingly people was limited in a small range because of the low efficiency
人的动能，相当之局限，只靠人类自身，生产力将始终无法打破低效能的瓶颈。
蒸汽和畜力的发明，将工农业生产力推到一个新的层次改变世界。8 Audi Innovation Lab 2014This is what we call innovation…
这，正是我们所不懈追寻的创新.Concept - Define Innovation9 Audi Innovation Lab 2014奥迪创新的意义：
这不是一场作秀的表演，
而是一种使命感，
关乎人类可持续性发展的责任。10 Audi Innovation Lab 2014Concept - Audi InnovationSee and been seen
Even the darkest night
has its bright spots.The future car for the future
Everyone should have
the right to act
environmentally sensible.Drive smarter
Your resource when
you’re on the go..哪怕最黑暗的夜晚
依然有它坚定的光，
点亮眼前。环保关乎人类命运，
每个人都不该拒绝 采取行动的权利。 就算开在路上，
最新咨询
仍旧获取顺畅。始终，看得更远驶向未来的未来 驾驶，更具灵性 Audi Innovation Lab 2014奥迪创新实验室的诞生
缘何浑然天成是基因，
留在血液中对创新的执着
是不拘泥于现状，对无限可能的幻想。
洞察世事，洞穿万象，
在对人类明天的深刻思考下，
鼓舞同类，
为创造美好未来秉持信念。？12 Audi Innovation Lab 2014Concept1 - Topic of Audi Innovation Lab 2014 Audi Innovation Lab 2014Concept - Topic of Audi Innovation Lab 2014Electronics Environment Economic Entertainment
易统科技（电子科技）奕统生息（生态环境）
益统商务（商业模式）逸统乐活（娱乐互联）Topic: Rationale: Slogan: 真正的创新，无异于一场突破极限的革命。
其影响之深远，将至人类千秋万代。
子孙受益的明天，源于我们不懈突破的今天。
每次创新都秉承对未来的一种责任，开辟新的趋势。
借e-tron德语发音，
展现奥迪革命性创新“一统”未来之势,
以及etrend统治未来之趋。Op 1: 今日之思，e统来势。
Op 2: 洞悉创新最深奥义Sub-topic:Ruling the future! same pronunciation with eTron in Germany.
The meaningful innovation should benefit the world and human race.
Its a responsibility, its new way that define the future life.
eTrend, will be definitely ruling the lifestyle of future, this is what Audi devoted to chase on… Audi Innovation Lab 2014Concept - Topic of Audi Innovation Lab 2014Sub-topic
Electronics: Technology have to Hunan oriented, this is the rule of innovation. Every single step, is to simplify people life. Welcome to the Audi Innovation Lab 易统科技（电子科技）：科技创新务必以人为本，改变人类未来生存环境。每一项发明都是为了简化人类劳动，并以最便捷的方式获得乐趣。这就是奥迪未来科技创新的真理。
Economic : with acute observation, precise penetration of deeply understanding, take a lead in flash, you can put a dent in the universe. Welcome to the Audi Innovation Lab 益统商务（商业模式）：敏锐的洞察，交织悟性的突破，在瞬息中占尽先机，这是Audi商务创新实验室的秘密。
Environment: when everything we do is at the expense of our environment, what do you do? Welcome to the Audi Innovation Lab 奕统生息（生态环境）：在探索中累积，在进化中捕获光明。高效，节能，今日的每一寸突破，都将铸就明日的美丽新世代。答案，请来Audi生态环境创新实验室找寻。
Entertainment: Each action will lead millions of reaction, this will be the foundation of future entertainment, a never stop information world. Enjoy it, and welcome to the Audi Innovation Lab 逸统乐活（娱乐互联）：互联是未来的基础生存模式，完全独立的个体将不复存在，取而代之的是包围在无尽并联的全球化信息网络大数据中的单个信息终端。每个人每个终端每个动作，都会迅速影响散播到全世界，人类将在这种信息无限丰富的世界安逸畅游，获取快感。欢迎加入Audi娱乐互联创新实验室15 Audi Innovation Lab 2014Concept2 - Topic of Audi Innovation Lab 2014OPTION 2Concept - Topic of Audi Innovation Lab 2014Topic: Rationale: Slogan: Sub-topic:智者相惜，洞悉未知
这是引领者之间格调相投的碰撞
以今日之觉，定义明日之势
用无与伦比的先知先觉，
拨通与未来更先进世界的交流
以行动，像未来致敬。奥明日，思於今时。
The think of today, defines our futureThe key to lead the tomorrow, is no longer how wisdom the penetration it was. Instead, to thoroughly realise the truth of the secret of universe will be…
What it is?
An Intelligent Electronic World智电科技 智电财经
智电生态 智电乐活
Audi Innovation Lab 2014Concept - Topic of Audi Innovation Lab 2014Sub-topic
Electronics: The innovative spirit makes our lives extraordinary. We create the etrends for future, and the future belongs the intelligent electron. Welcome to the Audi Innovation Lab 智电科技（电子科技）：我们致力于智能化电子创新，如所有划时代的创造一样，人们的明天会随之受益万千。
Economic: Electoic database, with connections of information will lead future economic runs. People can not survive without information exchange in every second. R u ready for future economy? 智电财经（商业模式）：精准变革的背后，是大数据时代的规则。人们利用信息，在瞬息万变中争取先机。未来的商务，are you ready？
Environment: when everything we do is at the expense of our environment, what do you do? Welcome to the Audi Innovation Lab 智电生态（生态环境）：智能监控，调节，并以绿色方式，蓝色思维，努力改善人类生存行为对资源的破坏，这是我们能对未来做的一切努力。欢迎加入Audi生态环境创新实验室。
Entertainment: Electronic life, these are what we are all about in the future.Does it have anything possible to breakthrough a future step? is there an new digital life to innovate? Welcome to the Audi Innovation Lab 智电乐活（娱乐互联）：生活进入了电子化时代，并愈演愈烈，这已经不再是一个简单的习惯，而是生存之本。人们已经很难想象脱离电子电器的方式，那么未来，是否可再进一步突破？更加颠覆的电子化生存创新？ Audi Innovation Lab 2014Concept - Topic of Audi Innovation Lab 2014
Direction1: 【Ruling the future】
奥迪创新实验室：今日之思, e统来势。
奥迪创新实验室： 创新奥义, e统未来。
Direction2: 【Leading the future, from the awareness of today】
奥迪创新实验室： 奥明日，思於今时。
Direction3 :【Best understating of innovation】
奥迪创新实验室：洞悉创新最深奥义Slogan: with optional directionsInnovation Lab TotemEveryone needs a symbol, a symbol that reminds you of the spirit of Audi innovation.
我们要如何为行空的想象加固？
凝成触动神经的图腾？
This symbol gradually evolves and eventually becomes a totem that inspires not only you, but those around you.
它会在潜移默化中占领你的心智，
烙印成一种象征，散发出无从抵抗的灵性。Innovation Lab TotemWe’d like to think that different shapes bring out different energies.
these unique energies reflect on different individuals trigger different reactions. Hexagon amongst the other shapes, is particularly fascinating, it gives a sense of boundless infinity, limitless variation and it reminds you of the infinite possibility that is brought by technology and innovation.还有什么，
比菱形，
更具灵性，
象征创新?Key VisualDesign Rationale:
未来E世界，将以六维空间的超级循环方式互联。这是一个永不停止的循环，无穷无尽，循环仿佛，正如菱形相通的六边。
它仿佛是一个能量团，eTrend的创新科技是能量核，一切围绕衍生物，都将如同能量云般浮绕其左右，并最终归拢成盟。
中央设计表达了出菱形的创新性，以及无限循环的神秘菱形，中间的红色代表一切能量的核心，etrend及创新思维。
周边形成微观世界的“空”理论，无限能量集结聚拢，并经过创新转化，形成新的趋势能量，四散而开，给新的世界注入新的能量。
这种创新循环更迭，永不停息，每个独立的个体构成一个独立交互世界；
而更有无穷无尽的独立个体有机互联，创造出惊为天人的更广阔，不可思议的神秘互联宇宙，这就是奥迪创新的奥义。23Event Process Overall2. BTL Recruiting1. ATL Promotion 4. Semi-final5. Final6. Awarding3. QualifierAudi Innovation Lab24MayJuneAprilEvent Process TimelineJulyAugustSeptember25ATLBTLAwarenessRecruitmentEvent Process - Recruiting Process26ATLBTLAwarenessRecruitmentEvent Process - Recruiting Process27ATLBTLAwarenessRecruitmentEvent Process - Recruiting Process28ATLBTLAwarenessRecruitmentEvent Process - Recruiting Process29Event Process - Recruiting Process Viral Recruitment VideoIdea - Elevator Pitch30Process Arrangement - Recruiting ATL PromotionLe TV Special Channel31ATLBTLAwarenessRecruitmentEvent Process - Recruiting Process32Process Arrangement - Recruiting BTL University Tour Overview33Process Arrangement - Recruiting BTL University TourRoute One: Beijing-Shanghai-Hangzhou-WuhanStation A1Beijing
Tsinghua
UniversityStation A2Beijing
BUAA
（北航）Station A3Shanghai
Tongji
UniversityStation A4Hangzhou
Zhejiang
UniversityRoute Two: Beijing-Chengdu-Guangzhou-Shenzhen-XiamenStation B1Station B2Chengdu
China University students pioneer park Station B3Station A5Wuhan
HUST
（华中科技大学）Station B5Xiamen
At CaféBeijing
Incubation Park (高校文化创意产业基地）Station B4Guangzhou
Sun Yat-sen
UniversityShenzhen
3W Cafe34Process Arrangement - Recruiting BTL University TourWhat is Elevator Pitch?
Elevator pitch is a short summary used to quickly and simply define a product, service or event and its value proposition.
The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride. The term itself comes from a scenario of an accidental meeting with someone important in the elevator.
If the conversation in those few seconds is interesting and value adding, it will continue after the elevator ride.2. BTL Recruiting35Process Arrangement - Recruiting BTL University TourProgram: Elevator Pitch Video will be set up to catch public’s attention and awareness.
Video basic Script:36Process Arrangement - Recruiting BTL University TourSpeaker Recommendation37Process Arrangement - Recruiting BTL University TourSpeech style: TED or Pecha Kucha
Speech topic: Electronics, Economic, Environment, Entertainment Reception DeskEnvironmental38Event Process - Semi-finalProcess Overview
Agenda
Grouping
Training
Scoring & filing
CompetitionMayJuneAprilJulyAugustSeptember39Event Process - Semi-final Process OverviewProfessinoals involve to support participants for better suggestion on-line.100 qualifiers from 3000 participants will prepare their proposals and videos and send online.Camera on to catch best spirit and oustanding personalities 4. Semi-final40Event Process - Semi-final AgendaAugust 8thOnline CoachingAugust 9thProposal polishing & uploadingAugust 10thCompetition on-line41Event Process - Semi-final GroupingGroup A – D: 25pax each group
100 participants totally
Grouping before training session42Event Process - Semi-final Training - August 8th pmTraining 1: Presentation training
Training Course file will send to 100 participants by Weixin
To make sure each potential idea to be delivered in the best way.Training 2: Meeting Expert
One by one, around 10 min/person
We will invite 8 experts from 4 different professional area to give them suggestions individually.43Process Arrangement - Semi-final Meet Experts on lineAccount & code
Participant No. & time slotGuiding note after register
4 different rooms for different expertsParticipant must get ready with their proposals
10 minutes for each personQualifiers waiting in the queue during their time slot 44Event Process - Semi-final Training - August 8th pmExpert Options45Event Process - Semi-final Competition - August 9th pmExpert Options46Process Arrangement - Semi-final Scoring System3 winners from each four groups
The top 12 winners score will be ranked on the official website, details of all participants scores shall be E-mailed to participants as request.47Event Process - FinalProcess Overview
Public Platform
Agenda
Registration
Rundown
AwardMayJuneAprilJulyAugustSeptember48Event Process - Final Process OverviewTracking video to record how the sparkling ideas come out from 12 winners
Elevator pitch video put online for public voting
One big stage to show the real innovation ideas
Invite authorities and celebrity as Judge and Jury5. Final49Event Process - Final Involved PartyJudge RecommendationOther Recommendation
Other Recommendation
50Event Process - Final Public PlatformFinal Elevator Pitch Video Elevator
Pitch
Video51Event Process - Final Public PlatformPublic Platform
公众平台
Based on special channel of Le TV, the public could go to the voting link and give different scores for the one they like.
Each registered public will have 100 scores and could at most vote 3 participants for different scores.
The top 3 highest scores will be considered for the final scoring.5. Final52Event Process - Final AgendaAugust 29thArrival & Expert 1on1 CoachingAugust 30thFinal Competition53Event Process - Final Coaching - August 19th Location: Audi City four coaching room
Time: 14:30 – 17:30 54Event Process - Final Competition - August 20th 55Event Process - Final Award - August 20th ChampionSecond
Runner-upAudi A3 e-tron
GQ man of the year title6. AwardingRunner-upMost popularAudi A3 e-tron 1 year useAudi Headquarter VisitThinkPad X1 Carbon Laptop56Audi Innovation Lab 2014 Concept
Event Process
Recruiting Process
Competition Process
Scoring System
Event Hospitality
Participants management
Transportation arrangement
Souvenir recommendation
Catering
Event Operation
Final venue recommendation
3D & 2D
Uniforms
Manpower
Event Milestone & Team Structure57Event Hospitality - Participants Management RSVP58Event Hospitality - Transportation Arrangement Airport pick-up & drop-off University tour: Speaker airport pick up
Semi-final & Final: Hostess and HT staff will greet judges and players in the exit while holding KV board to guide them to shuttle( Players)/limo car(Judges).Pick up signageVIP shuttle59Event Hospitality - Transportation Arrangement Event TransportationHotel & Venue TransportationUniversity tour:
Lecturer
Final:
Judge
VIPUniversity tour
Final60Event Hospitality - Souvenir Recommendation 120 GuestsOption 1
Product Name: USB Pen
Dimension (cm):13.3*1.5
Production Time： 25 days
8GB Memory Flash DriveOption 2
Product Name: Intelligent Remote Control
Dimension (cm): 11.5*11*3.5
Net Weight：350g
Production Time：25 days
Infrared Wi-Fi intelligent remote control
Control electrical appliances in anywhere
61Event Hospitality - Souvenir Recommendation Top 12 Option 1
Product Name: Pyramid Air Refresher
Dimension (cm): 20*20*12.3
Production Time: 30-35 days
Effective Area：10 square meters Option 2
Product Name: LED Desk Lamp
Dimension (cm): 41*24
Production Time: 40 days
Eye-protection LED Lamp62Event Operation - Catering recommendation Final option 1 Canape
Poached Quail Egg with Italian Truffle鹌鹑配黑松露
Cajun Tuna Seaweed Lollipop吞拿鱼海苔棒棒卷
Dried Shrimp Seaweed Risotto Ball海米海苔饭团
Croissant Sandwich牛角包三文魚/鸡肉三文治
Smoked Duck Breast Roll煙鸭胸素菜卷/奶酪素菜卷
Silky Creamy Cheese Cake Lollipop
