PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,M A S S I V E G R O W I N G M A R K E T O P P O R T U N I T Y,($ Billion),50% of Americans are interested in buying smart home products ,$125 Billion TAM for US homes ,Tech giants making plays ,Apple, Samsung, Google, and GE ,Recent market exits ,Nest $3.2 Billion (Google) Dropcam: $550 Million (Nest) SmartThings: $200 Million (Samsung),*Markets and Markets Research,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,130,97.5,65,32.5,0,$125 billion,$52 billion,$56 billion,Smart Home Market*(by 2020),Smart Lighting Market*(by 2020),US TAM,2,B R I N G I N G S M A R T H O M E T O T H E M A S S E S,Less than 10% of 150 million US homes have a “smart home” ,Users looking for affordable and intelligent solutions that make homes more comfortable, safe and eff icient ,Zuli’s path to being leader in smart home market ,1. First step is to be the premier lighting and appliance control product ,Establish ourselves as the premier solution for biggest opportunity in smart home ,2. Leverage partnerships to expand reach and value in the smart home ,Build awareness and capitalize on huge existing user bases to establish our position in the market ,3. Expand product line and business model to drive price down for mass market ,Additional revenue sources allows Zuli to drive down MSRP to become mass market solution ,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,3,Z U L I S M A R T P L U G M A K E S A N Y D E V I C E A S M A R T D E V I C E F O R L E S S T H A N $ 5 0,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE. PREPARED FOR BLUE SHIRT CAPITAL,4,Z U L I A P P,Dim ,Incandescent, Dimmable CFL and LED bulbs rated up to 200W ,Control ,Appliances on/off rated up to 1800W ,Schedule ,Devices on your schedule, 7 day customization,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,5,E N E R G Y,Simple Monitoring ,Know what your devices are consuming and how much they cost you each month ,Historical Energy Logging ,Compare your usage month by month and see how your consumption patterns change over time ,Energy Dashboard ,Easily digestible and fun way to see your energy data ,Energy Insights ,Zuli analyzes your consumption patterns with proprietary algorithms and condenses simple, personalized tips for users to save energy and money ,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,6,P R E S E N C E B E N E F I T S,Hands Free Control ,Adjusts lights and devices based on who you are and what room you are in ,Energy Savings ,Detects unoccupied rooms and shuts off unused devices to save money ,Home Safety ,Shuts off dangerous appliances like irons, heaters and more when you leave your home for the day ,Never Arrive to a Dark Home Again ,Let Zuli welcome you by dimming on the lights, warming up the heater, and even turning on music upon entry. ,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,7,E N A B L I N G P R E S E N C E L O C AT I O N F O R T H E S M A R T H O M E E C O S Y S T E M,Companies looking for improved user understanding ,Zuli Presence improves user experience of products with contextual awareness of user’s preferences, patterns, activities and location ,Presence integration examples ,Nest: Improved home/away detection + ability to adjust temperature based on who’s home Logitech: Zuli detects user in Bedroom past 11pm and puts home into bedtime mode (locks door, sets alarm, shuts off lights in home and adjusts temperature) ,Patented BLE Mesh / Presence Technology ,1 issued patent, 1 pending (expected issue date 2014) ,NEST,LOGITECH,iCONTROL,Machine Learning Algorithm ,Learns and adapts to users location, identity, plug setup and room layout ,ZULI NETWORK,Cloud API ,Presence feature updates user location to secure server ,Zuli Cloud API,Zuli Algorithm,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,8,S T R O N G PA R T N E R S H I P S I N C R E A S E R E P U TAT I O N A N D S A L E S L E A D S,3 Stage Partnership with Thermostat, Smoke Detector and Energy Dashboard ,Co-Marketing opportunities to existing 1 million+ customers. Including featured smartplug at CES 2015 announcements. ,Partnership allows integration with thousands of smart home products ,Discussing co-marketing campaigns to existing 2 million+ customers, including potential bundle opportunities ,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,9,R E TA I L P L A N S,Online Retailers ,Amazon, Smarthome.com at launch Expect 10 online retailers by end of 2015 ,Brick and Mortar Retailers ,Target Apple, Best Buy, Home Depot, Lowe’s ,Retail Schedule ,Online retailer Launch early 2015. Brick and Mortar by Fall 2015. ,Product SKU’s ,Selling two SKUs: Control Pack (1 plug) and Presence Pack (3-plugs) Current data showing 80%+ buying 3 or more Zuli Smartplugs with f irst order ,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,10,P O S I T I O N I N G F O R M A S S M A R K E T S M A R T H O M E,Intelligent/value added,expensive,affordable,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,11,manual control,M O N E T I Z AT I O N,Current ,Single Smartplug $50 ,Control features only ,Presence Pack $135 ,3 Smartplugs, enables presence feature ,Zuli COGS/Unit $15 ,Cost at port of Hong Kong,Near-term Future ,Presence API/SDK ,Yearly developer charge Cost per API call ,Premium App ,Enables enhanced energy dashboard with analytics Presence integration with partner products ,Energy Insights & Rush hour rewards ,Work with Nest, Utilities, and energy related partners ,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,12,C O R E T E A M,Taylor Umphreys ,Founder & CEO NetApp, Institute of Energy Eff iciency at UCSB ,Sid Bhargava ,Founder & CTO Product development, FLIR Systems ,Ben Chang ,Founder & VP Operations Nano Technology and LED Research at Cornell, St. John’s Taipei ,Steve Hales ,Lead iOS Developer Product development at Apple, Nest, Voxer,Tom Gurka ,VP Design 8+ Years of experience. Previously at Sequence. ,Craig Rohe ,VP Engineering Product development at Aplix, Cantada, Applied Research lab at Penn State ,Melissa Leiter ,Director of Marketing Palmer Ad Agency, Founder MLM Consulting ,Brian Hales ,iOS and Algorithm Developer Product development at Apple, LucasArts,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,13,A D V I S O R S,Guy Kawasaki ,Advisor Former Chief Evangelist Apple, Motorola ,Hossein Eslambolchi ,Investor/Advisor Former CTO AT&T ,Tom Suiter ,Advisor Founder CKS Group ,Ryan McCalley ,Jonathan Morgan ,Investor/Board Member CEO of Applied Sciences ,Chris Barley ,Investor/Advisor VP Strategy, Plano Synergy ,Stephen Stokols ,Investor/Advisor CEO of FreedomPop ,Josh Fox ,Advisor Founder Pure Energies, Senior VP ATEL Ventures ,Advisor Head of Content Strategy and Copywriting, Uber ,Amir Behbehani ,Machine Learning Algorithm Developer Founder and CEO of Serial Metrics,Astro Studios ,Industrial Design Partner Previously designed Nike Fuel Band, Xbox 360, and SOL Republic,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,14,T R A C T I O N,Pre-orders ,$175k in f irst 30 days from 1k customers. ~4,000 pre-orders to date with no marketing spend. Pre-orders ship Dec/Jan. ,Partners & Integrations ,Logitech Partnership launched. Nest Partnership launches CES 2015. ,Patents ,1 patent issued on core technology, additional patent pending ,Seed Round ,$1.65 million led by Menlo Ventures, Winklevoss Capital, Logitech and DeNA ,Manufacturing Line Set Up ,First units off the line. UL full preliminary test passed. First units shipping in December. ,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,15,T I M E L I N E,2 0 1 4,Beta Early December 2014,2 0 1 5,Shipping Early 2015,Logitech Integration March 2015,SDK Launch June 2015,Retail Launch Fall 2015,PROPRIETARY AND CONFIDENTIAL. PLEASE DO NOT DISTRIBUTE.,16,
