2013 September ,DeNA Co., Ltd. ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,Outlines ,1. DeNA Overview ,2. Japan Market ,3. Mobage Japan ,4. Strategy ,2 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,1. DeNA OVERVIEW , DeNA Co., Ltd. (pronounced “D-N-A”) was founded in 1999. , DeNA’s leading mobile social game platform: Mobage. ,Source: DeNA Co., Ltd. Annual Report 2013 http://v4.eir-parts.net/DocumentTemp/20130917_115511889_rbli4ezak2moyi55ymkuamzh_0.pdf ,3 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,1. DeNA OVERVIEW ,Financial Performance , A pioneer in mobile Internet services , Innovation drives growth ,Source: DeNA Co., Ltd. Annual Report 2013 ,4 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,1. DeNA OVERVIEW ,FY 2012 Revenue ,Other Percentage: 4.4% Revenue: 9 B JPY YoY: +209.1% ,E-commerce Percentage: 6.9% Revenue: 14 B JPY YoY: +4.5% ,Social Media Business Percentage: 88.7% Revenue: 180 B JPY YoY: +37.9% ,Source: DeNA Co., Ltd. Annual Report 2013 ,5 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,2. Japan Market ,9,000,8,000,7,000,6,000,5,000,4,000,3,000,2,000,1,000,0,Japan Mobile Contents Market ,Feature Phone,Smart Phone,JPY 100M ,Total: 8,510 ,Total: 7,345 ,806 ,123* ,6465 ,6539 ,3717 ,4793 ,35* ,5525 ,Rapid growth driven by Smart Phone ,2009,2010,2011,2012,* Estimated value by Mobile Contents Forum. Source: Mobile Contents Forum 2012 Report http://www.mcf.or.jp/press/images/mobilecontent_market_scale2012.pdf ,6 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,2. Japan Market ,Japan Smart Phone Mobile Contents Market ,Mobile/Social Game,Video/Movie,Music,Other,4,000,JPY 100M ,3,000,2,000,1,000,0,806 ,325 ,481 ,2011,3,717 ,650 ,198 262 ,2607 ,2012,Mobile/Social Game contributes biggest growth ,Source: Mobile Contents Forum 2012 Report ,7 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,2. Japan Market ,Social Game Platform ,Other Platform ,Console Game Company ,Mobile Game Company ,8 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Community × Games ,Community & SNS ,Games ,1st party ,3rd party ,Feature phone ,PC ,Smartphone (browser) ,Smartphone (app) ,33 ,8 ,29 ,23 ,804 ,229 ,553 ,75 ,9 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Mobage Japan User Profile ,Population ,Age Group (%) ,51.48 million ,Gender ,Above 30 ,20-29 ,10-19 ,‘11 Jun ,‘12 Jun ,‘13 Jun ,10 ,Jun 30, 2013 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Reason of Success ,Strong Community Base ,Post Launch Operations ,Rapidly Expanding Developer Line Up ,•,•,•,11 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Strong Virtual & Game-centric Community ,MMO ,Game A ,Guild A Party A ,Shift ,Shift ,No transition across games ,Game A ,Game B ,Game C ,Game B ,Guild B Party B ,Shift ,Shift ,12 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Reason of Success ,•,Strong Community Base ,• Post Launch Operations ,•,Rapidly Expanding Developer Line Up ,13 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Events Operation ,Source: DeNA Co., Ltd. Annual Report 2013 ,14 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Sustainable Revenue Backed by Events ,Without Events Support ,Mobage-town games with events ,15 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Revenue ,Effect of Post Launch Operations ,Weekly Revenue of Title A ,Radical revision of game ,design (operability) ,Radical revision of gaming balance ,16 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Reason of Success ,Strong Community Base ,Post Launch Operations ,Rapidly Expanding Developer Line Up ,•,•,•,17 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,3. Mobage Japan ,Rapidly Expanding Developer Line Up ,Game Developer for Mobage Open Platform ,18 ,600+ ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,4. Strategy ,Current Situation and the Strategy for Future ,20 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,4. Strategy ,Mobage Japan Challenge , More app games and new hits are needed ,1st & 2nd Party MobaCoin Consumption ,MobaCoin Consumption by Launch Date ,21 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,4. Strategy ,Mobage Japan － Growth Strategy , 2 titles/month since last quarter 60 new titles during this fiscal year ,1st and 2nd party Pipeline ,22 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,4. Strategy ,A truly global company ,DeNA Vancouver DeNA SF/ngmoco:) ,DeNA Sweden ,DeNA Amsterdam ,DeNA Korea ,DeNA Japan DeNA China ,DeNA Singapore ,DeNA Chile ,DeNA has development and publishing offices globally. Mobage accesses these support structures to provide global distribution and culturalization/localization in U.S., Japan, China, Korea, Europe, Canada, South America, and worldwide. ,GLOBAL RELEASE ,U.S. ,EU ,Japan ,China ,Korea ,23 ,4. Strategy ,International Business ,MobaCoin Consumption (Overseas total) ,Mobage Games @ U.S. Google Play Top-Grossing ,Source: DeNA Co., Ltd. Annual Report 2013 ,Source: App Annie, as of June 30, 2013 ,24 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,4. Strategy ,International Business － Mobage West Achieved Profitability ,UA Costs Trend and % of MobaCoin Consumption ,MobaCoin Consumption Breakdown ,8 x ,25 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,4. Strategy ,International Business － Strategy ,•,•,Current Growth enabled by Western IP + successful Japanese game mechanics – MARVEL War of Heroes and TRANSFORMERS Legends are our greatest international success Over 20 new games during this fiscal year ,1st- and 2nd-party Pipeline ,26 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,4. Strategy ,Multiple Business Model ,● Japan and Overseas ● Now and Future ,1st Party (In-House) ,2nd Party (Co-Development) ,Development Outsource ,Exchange of Talent ,Funding Support ,3rd Party (Open-Platform) ,27 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,4. Strategy ,The future of DeNA ,•,•,Venture into new business sectors ,Aim of becoming the world’s No.1 mobile Internet company ,28 ,Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. ,
