CONTENTS EXHIBITION FOR ,TOURISM FROM KOREA TO CHINA ,Proposal for Investment ,Business & Profit model on these pages are copyrighted by the VMC Asia. All rights reserved. ,SITUATION - ① Korean Wave ,K-DRAMAS GETTING CLOSER TO ASIA ,DESCENDANTS OF THE SUN ,• Hits 5Billion views on www.iqiyi.com (爱奇艺) ,• Total 256M US$ revenue through internet, TV, movie, IPTV sales etc. •Song Joong-ki, heroine of drama, was named as the top of China’s 10 most-liked ‘hallyu(Korean Wave)’ stars 2016. (China’s People’s Daily Newspaper) ,MY LOVE FROM THE STAR ,• Hits 3.2Billion views through www.iqiyi.com (爱奇艺) ,• Total 427M US$ revenue through internet, TV, movie, IPTV sales etc. • Kim Soo-hyun, heroine of drama, was named as the top of China’s 10 most-liked ‘hallyu(Korean Wave)’ stars 2015. (China’s People’s Daily Newspaper) ,DESCENDANTS OF THE SUN ,MY LOVE FROM THE STAR ,2 ,SITUATION - ② Tourism Market ,CHINESE TOURISTS HAVE BECOME KOREA’S BIGGEST VISITORS. ,CHINA 45% 6 Million ,OTHERS 55% 7.3 Million ,79% ,90%,80%,70%,60%,50%,40%,30%,20%,10%,0%,18% ,13% ,10% ,7% ,6% ,Total 13.3M tourists visiting Korea in 2015 ,Preferred city when travelling Korea ,(Source: Korea Tourism Organization, VMC Asia analysis) ,3 ,Seoul,Jeju,Gyeonggi Busan,Incheon Gangwon,PROBLEM ,Few sites experiencing Korean pop culture for Chinese tourists when travelling Korea ,Mostly shopping and low-quality sites for group tourists ,No where enjoying Korean drama contents based on its full story and original characters with props ,4 ,SOLUTION ,Exhibition based on Korean drama contents where tourists can enjoy its themes and get unforgettable memories ,Enjoying Drama Contents ,Share Culture ,Make Money ,when travelling Korea ,expanding exhibition to Asia ,when hosting exhibition ,5 ,MARKET VALIDATION ,‘MY LOVE FROM THE STAR’ EXHIBITION IN DDP, SEOUL 2014 ,Exhibition was created with drama characters, real sets, props, OST etc. and sold its exhibition license to China. ,• Total 110,000 Chinese tourists paid & visited during 70days (12 US$/visitor) • 90% of visitors purchased souvenir average 12 US$ • 3,000m2 of exhibition floor • Sold exhibition license to Shanghai & Beijing (1M.US$/city/year) ,6 ,Drama real sets – rooms , library, elevator, etc . ,7 ,Exhibit objects – 3D theater, VR, drama props , hologram, etc . ,8 ,Exhibit objects – 3D theater, VR, drama props , hologram, etc . ,9 ,MARKET SIZE ,13 M+ ,6 M ,0.45 M ,Total tourists visiting Korea in 2015 ,Chinese tourists visiting Korea in 2015 ,AVG 1,500 exhibition visitors/day x 310days ,(Source: Korea Tourism Organization, VMC Asia analysis) ,10 ,CASE ,EXHIBITIONS BEING CREATED WITH HOLLYWOOD MOVIE CONTENTS ,Creating exhibitions with movie characters, sets, props, OST etc. and selling exhibitions worldwide ,• AVATAR • HARRY POTTER • NARNIA • AVENGERS • TRANSFORMERS ,11 ,BUSINESS MODEL ,1 ,Purchasing or sharing from/with drama production companies ,5 ,Sales marketing to China & global cities ,CONTENTS EXHIBITION ,2 ,Myung-dong or Dongdaemun sites in Seoul ,FIT & tourism agencies marketing ,Story-telling & creative exhibition design ,4 ,3 ,12 ,PROFIT MODEL ,We take a revenue from tickets, souvenirs & exhibition sales. ,TICKET SALES ,SOUVENIR SALES ,EXHIBITION SALES ,AVG 10 US$/visitor ,AVG 6 US$/visitor ,AVG 1.7M US$/city ,0.45M x 16 US$ + 1.7M US$ = 8.9M US$ ,Visitors/year Ticket+Souvenir ,Exhibition/city ,REVENUE/year ,13 ,MARKET ADOPTION ,HOW TO LAUNCH EXHIBITION IN SEOUL ,WHAT ,Getting exhibition license of upcoming Korean dramas covering China & Asian countries ,WHERE ,Booking a venue over 2,500m2 of show floor located in Myung-dong or Dongdaemun in Seoul ,WHEN ,Opening exhibition within 4 weeks after closing drama on TV & internet media ,HOW ,Creating exhibition story based on content & designing special effects for unforgettable memories ,14 ,MARKET ADOPTION ,HOW TO SALES EXHIBITION WORLDWIDE ,IR EVENTS ,PARTNERSHIP for MARKETING ,IR convention monthly ,Sales agencies in China & global cities ,Global marketing with KOTRA, KOCCA & KTO etc. ,Tourism agencies & Social media marketing for FIT & group tourists ,Showcase to global contents fairs ,Co-marketing with duty-free shopping ,Inviting potential investors to exhibition ,Sponsorship ,15 ,COMPETITIVE ADVANTAGES ,1ST TO MARKET ,CREAVITY & EXPERIENCE ,NETWORKS ,Entering Contents Exhibition market firstly based on Korean dramas and story-telling contents ,Overall experiences from exhibition planning to global marketing participating ‘MY LOVE FROM THE STAR’ exhibition project ,Partnership for overall execution with drama production firms, exhibit design, operation, tourism agencies & sales agents worldwide ,16 ,EXECUTIVES ,EXECUTIVES EXPERIENCING IN CONTENTS & EXHIBITION BUSINESS ,Charlie Sohn / CEO / Contents Licensing & Financial Advisory ,David Lee / CEO / Exhibition & Venue Management ,• CEO / Korea Contents Fair, Co. Ltd. (2014~2016) • Financial Specialist / Samsung Finance Group (1992~2014) ,• BA, Hongik University, Seoul ,• KOREA CONTENTS FAIR using SBS contents in KINTEX, Korea 2015 • Focusing on getting exhibition license from drama production companies and networking with global sales agencies ,• CEO / X4MICE, Co. Ltd. Korea (2013~2016) • Exhibition & Venue Manager / KINTEX, Korea (2003~2013) ,• MBA, Helsinki School of Economics, Finland • MBA, Hallym Graduate School of International Studies, Seoul • BA, Sogang University, Seoul ,•,‘MY LOVE FROM THE STAR’ exhibition management with SBS in 2014~2015 • Awarded as ‘Best Exhibition Planner 2015 by Ministry of Trade , Industry and Energy, Korea (MY LOVE FROM THE STAR) • Awarded as ‘Best Entrepreneur 2015’ by Goyang city, Korea ,17 ,Our contents ,Having rights for exhibition design & sales from drama production companies ,Producer : KBS & NEW ,Producer : HB Entertainment ,DESCENDANTS OF THE SUN ,MY LOVE FROM THE STAR ,18 ,INVESTMENT PLAN ,GOAL : FUNDING 4.8M US$ ,•,INVESTMENT PLAN ,PLAN 1 ,PLAN 2 ,OPENING EXHIBITION ,GETTING EXHIBITION LICENSE & SALES ,WHAT : K-Dramas covering China & Asian countries ,(Ex. Descendants of the Sun) ,WHERE : Myung-dong or Dongdaemun in Seoul ,① Dramas succeeded in Korea & China ② Upcoming dramas covering China & Asia ,- Dramas which Asian stars appearing ,- Dramas which sold its license to Global markets ,(ex. Dae-Jang-Geum, The Herstory, ,Legend of Blue Sea) ,3.1M US$ ,1.7M US $ ,19 ,INVESTMENT PLAN ,PLAN 1 OPENING EXHIBITION ,(US $, 1US$=1,200KRW) ,Cost ,Revenue ,License Fee ,1,000,000 ,500,000*2years Admission ,9,000,000 ,10*450,000*2years ,Production ,1,080,000 ,Souvenir ,5,400,000 ,6*450,000*2years ,Venue Rental ,830,000 ,415,000*2years ,Sponsor ,150,000 ,MKTG ,Sub total ,Additional cost (Operation cost) ,190,000 ,3,100,000 ,Sub total ,14,550,000 ,800,000 ,400,000*2year Net Revenue ,11,640,000 ,Sub total*80% ,Total (B) ,3,900,000 ,Total (A) ,11,640,000 ,Expected Net Profit Before Tax = 7,740,000 (A-B) ,20 ,INVESTMENT PLAN ,PLAN 2 GETTING EXHIBITION LICENSE & SALES ,Wish Lists (Korean Dramas) ,Legend of Blue Sea ,The Herstory ,The inheritors ,Dae Jang Geum ,- ,Total ,Expected License Price ,Remarks ,(US $, 1US$=1,200KRW) ,1,000,000 ,1,000,000 ,150,000 ,150,000 ,Rights for using visual images, OST, props, real sets, etc. for exhibition ,400,000 ,••,Exhibition planning & design Promotion & Marketing ,1,700,000 ,21 ,INVESTMENT PLAN ,HOW TO INVEST & JOIN AS A PARTNER WITH US ,1 EQUITY PARTICIPATION ,2 PROJECT FINANCING & OTHERS ,We can consider equity or other form of participation also. ,22 ,BE THE FIRST TO ENHANCE OUR BOLD CULTURE BUSINESS. ,
