Business Plan,Neoma is an Online-to-Offline operator providing business intelligence solutions toadvertisers and space managers. By using our platform, we enable our clients to deliverunique, customized and interactive experiences to their customers.Our solutions cover a wide range of services :,– Installation, connection and maintenance of beacons ;,– White-label mobile application connected to our beacons or simply connectingour Software Development Kit to an existing application ;,– Beacons compatibility with all mobile applications on iOS and Android ;,– Push-notification platform to send highly-targeted content at a precise time andlocation ;,– Heat maps and KPI monitoring customer engagement ;,– Marketing reports highlighting impactful data.,When choosing to work with us, our clients can be assured to benefit from structured,secure and valuable data, in a cost efficient manner.,Beacon specialists,Industry experts,Passion about actionable data,Our developers benefit from a strongacademic background and have asignificant experience in BluetoothLowEnergy(BLE)beaconprogramming both on iOS and Androidsystems as well as mobile applicationdevelopment and data management.,Neoma management,team andadvisors have a strong experience invarious sectors (IT, connected devices,data management, retail, consulting).Our skills and experience help ourclients successfully enter the digitalage.,We provide our clients with tailor-madesolutionsandseamlesslyintegrate our platform to their existingIT infrastructure.,Our beacons offer one ofthe bestBluetooth signal strength and batterylife.,Thankstothecombinationofdeveloping and analytical skills of ourpeople, we offer the ideal profiles forclients who want to implement in-dooranalytics solutions and deliver the mostinteractiveexperiencetotheircustomers with reasonable budgets buthigh achievement expectancies.,We deliver high value-added data tomakeourclientsimprovetheknowledge of their customers, offerthem the most customized experienceand increase their satisfaction.,Our solution brings more data aboutcustomer profilesand purchasingbehaviors to show the right shoppingtrends.,Creative and perseverant, our peopleare passionate individuals who rise upwith enthusiasm to the every-daychallenge of getting the right insight.,What we do,A complete O2O platform to deliver the most customised, engaging & modern experiences,Proximity Marketing,Proximity Analytics,The only way to provide indoor navigation,Alert staff when a VIP is arriving and inform them about his/her past visit,Reward frequent customers by pushing dedicated offers,Targeted messages for specific customer segments to reach higher rates ,Financial statements and projections,Our revenue model,Application,Installation & maintenance,Platform,Report,Our packages include 3 services,BRONZE,SILVER,GOLD,Beacon installation & maintenance,Beacons2h included,Beacons2h included,BeaconsUnlimited support,Mobile application,Android and iOs,Android and iOs+1 update,Android and iOs+ 2 updates,Analytics & Marketing Reports,DemographicsVisitsFoot TrafficTraffic and behavior evolution,Analyze of marketing campaigns and impact on traffic,Storefronts attractionCross-shopping profiles,Fee structure for malls,Type of fees (HKD),At Installation,Per Download,Per MonthlyActive User (*),Type of service,Beacon installation,3,000 ,Application,75,000 ,Below 500 downloads,6.50 ,2.10 ,Between 501-1000,5.65 ,1.85 ,Between 1001-5000,5.15 ,1.70 ,Up from 5000,4.95 ,1.55 ,Software licensing,23,000 ,Below 500 users,4.50 ,Between 501-1000,3.90 ,Between 1001-5000,3.55 ,Between 5001-10k,3.20 ,Between 10,001-15k,2.88 ,Between 15,001-20k,2.59 ,From 20,001,2.33 ,Weekly report,3,300 ,Monthly report,12,800 ,Beacon maintenance,-,Notes:,- (*) Per Monthly Active User (MAU) on the Application means the number of unique users spending more than 1h per month on the app,- MAU on software means the number of unique users checking-in at least once per month in the mall,Type of fees (HKD),At Inst.,Per Dnld,Per MAU,Type of service,Beacon installation,3,000 ,Application,75,000 ,Below 500 downloads,6.50 2.10 ,Between 501-1000,5.65 1.85 ,Between 1001-5000,5.15 1.70 ,Up from 5000,4.95 1.55 ,Software licensing,23,000 ,Below 500 users,4.50 ,Between 501-1000,3.90 ,Between 1001-5000,3.55 ,Between 5001-10k,3.20 ,Between 10,001-15k,2.88 ,Between 15,001-20k,2.59 ,From 20,001,2.33 ,Weekly report,3,300 ,Monthly report,12,800 ,Beacon maintenance,-,Type of fees (HKD),At Inst.,Per Dnld,Per MAU,Type of service,Beacon installation,3,000 ,Application,75,000 ,Below 500 downloads,Between 501-1000,5.65 1.85 ,Between 1001-5000,5.15 1.70 ,Up from 5000,4.95 1.55 ,Software licensing,23,000 ,Below 500 users,4.50 ,Between 501-1000,3.90 ,Between 1001-5000,3.55 ,Between 5001-10k,3.20 ,Between 10,001-15k,2.88 ,Between 15,001-20k,2.59 ,From 20,001,2.33 ,Weekly report,3,300 ,Monthly report,12,800 ,Beacon maintenance,-,GOLD,SILVER,BRONZE,Revenues from malls based on below hypotheses ,•,Package,–,Small malls (45-90k sqf) start with Bronze package and upgrade to Silver after 6 months– Medium malls (91-110k sqf) start with Silver package and upgrade to Gold after 12 monthsBig malls (+111k sqf) start with Silver package and upgrade to Gold after 6 months,–,• Malls communicate themselves about the mobile application,–,–,–,QR codes to for downloading at entrances and on the parkingProposal to download the app at mall web siteProposal to download the app while connecting to local Wi-Fi,• Mobile application download rate in malls,–,–,–,10% of shoppers are active users 6 months after launch, 20% after a year, 30% after 2 years,•,• Monthly marketing reports on Year 1, and then weekly marketing reports• Malls operating more than 155k sqf already have an appAll malls won't terminate their contracts before the end of termination dateUsers don’t uninstall the applicationBeing paid by marketing department of malls / retailers• No increase of pricing • No additional beacon ,•,•,We expect to work with 10 malls until 2018 and reach HKD 9.4M revenues,in HKD,FY17,FY18,Mall 1 (110k sqf) - Jan 17,Mall 2 (45k sqf) - March 17,Mall 3 (60k sqf) - July 17,Mall 4 (110k sqf) - July 17,Mall 5 (130k sqf) - Jan 18,Mall 6 (155k sqf) - Jan 18,Mall 7 (180k sqf) - March 18,Mall 8 (90k sqf) - March 18,Mall 9 (155k sqf) - July 18,Mall 10 (180k sqf) - July 18,916,762 ,421,747 ,259,531 ,374,754 ,1,839,657 ,821,571 ,885,421 ,1,432,704 ,1,232,224 ,968,366 ,809,569 ,673,744 ,353,116 ,377,068 ,Revenues from malls,1,972,795 ,9,393,440 ,Profitability per mall,FY17,FY18,in k HKD,Revenues,% Expenses Profit Revenues,% Expenses Profit,Mall 1 (110k sqf) - Jan 17,917 17%,649 267 ,1,840 13%,657 1,183 ,Mall 2 (45k sqf) - March 17,422 8%,299 123 ,822 6%,293 528 ,Mall 3 (60k sqf) - July 17,260 5%,184 ,76 ,885 6%,316 569 ,Mall 4 (110k sqf) - July 17,375 7%,266 109 ,1,433 10%,511 921 ,Mall 5 (130k sqf) - Jan 18,Mall 6 (155k sqf) - Jan 18,Mall 7 (180k sqf) - March 18,Mall 8 (90k sqf) - March 18,Mall 9 (155k sqf) - July 18,Mall 10 (180k sqf) - July 18,1,232 9%,440 792 ,968 7%,346 623 ,810 6%,289 521 ,674 5%,240 433 ,353 2%,126 227 ,377 3%,135 242 ,TOTAL,1,973 100%,3,884 (1,911) ,9,393 100%,5,127 4,266 ,Revenues from retailers based on below hypotheses ,• We give the opportunity to retailers to broadcast averts to targeted profiles on beacons located in the mall. Then we charge the number of views on the application and the data analysis (demographics, % of views, drive to store, etc.)1 visit per week per user, ie. 4 visits per month,•,•,Ads,–,–,–,–,FY15 : each user receives 2 ads per visitFY16 : each user receives 3 ads per visitFY17 : each user receives 3 ads per visitFY18 : each user receives 4 ads per visit,•,Packages,–,–,FY15-16 : all retailers sign up for Bronze packageFY17+ : all retailers sign up for Silver package,• Monthly reports,–,–,–,–,FY15 : 1 monthly marketing reportFY16 : 6 monthly marketing reports (ie. 50% of ads)FY17 : 9 monthly marketing reports (ie. 75% of ads)FY18 : 14 monthly marketing reports (ie. 90% of ads),Fee structure for retailers,Type of fees (HKD),At Inst.,Per view,Per view,Type of service,Application,1,500 ,Below 500 views,2.65 ,Between 501-1000,2.30 ,Between 1001-5000,2.05 ,Between 5001-10k,1.90 ,Between 10,001-15k,1.65,Between 15,001-20k,1.50,From 20,001,1.35,Software licensing,Below 500 users,2.20,Between 501-1000,2.10,Between 1001-5000,1.90,Between 5001-10k,1.75,Between 10,001-15k,1.55,Between 15,001-20k,1.40,From 20,001,1.25,Weekly report,3,300 ,Monthly report,12,800 ,Beacon maintenance,-,GOLD,SILVER,BRONZE,Type of fees (HKD),At Inst.,Per view,Per view,Type of service,Application,1,500 ,Below 500 views,3.3,Between 501-1000,2.85,Between 1001-5000,2.6,Between 5001-10k,2.35,Between 10,001-15k,2.05,Between 15,001-20k,1.9,From 20,001,1.7,Software licensing,Below 500 users,2.84,Between 501-1000,2.77,Between 1001-5000,2.52,Between 5001-10k,2.3,Between 10,001-15k,2.03,Between 15,001-20k,1.84,From 20,001,1.64,Weekly report,3,600 ,Monthly report,13,600 ,Beacon maintenance,-,Type of fees (HKD),At Inst.,Per view,Per view,Type of service,Application,1,500 ,Below 500 views,4.1,Between 501-1000,3.55,Between 1001-5000,3.25,Between 5001-10k,2.95,Between 10,001-15k,2.55,Between 15,001-20k,2.35,From 20,001,2.10,Software licensing,Below 500 users,3.56,Between 501-1000,3.5,Between 1001-5000,3.16,Between 5001-10k,2.9,Between 10,001-15k,2.57,Between 15,001-20k,2.32,From 20,001,2.07,Weekly report,3,900 ,Monthly report,14,300 ,Beacon maintenance,-,Revenues boosted by retailers in our malls due to big marketing needs,in HKD,FY17,FY18,Retailers in Mall 1 (110k sqf) - Jan 17,Retailers in Mall 2 (45k sqf) - March 17,Retailers in Mall 3 (60k sqf) - July 17,Retailers in Mall 4 (110k sqf) - July 17,Retailers in Mall 5 (130k sqf) - Jan 18,Retailers in Mall 6 (155k sqf) - Jan 18,Retailers in Mall 7 (180k sqf) - March 18,Retailers in Mall 8 (90k sqf) - March 18,Retailers in Mall 9 (155k sqf) - July 18,Retailers in Mall 10 (180k sqf) - July 18,6,948,087 ,3,075,274 ,1,654,085 ,2,325,567 ,17,933,900 ,10,132,175 ,10,679,884 ,15,184,477 ,11,661,833 ,12,936,667 ,10,831,740 ,7,201,004 ,4,396,886 ,4,831,541 ,Revenues from retailers in malls,14,003,013,105,790,106,Malls and retailers have access to different information,MALL,RETAILER,Access to broadcasting notifications,Brands,Events / Games,Promotions,New items,Access to data analysis,Foot traffic,Impact of own campaigns (KPI),Impact of own campaigns (on traffic),Analyze of storefronts attraction,Customer Retention,Cross-profiles shopping,Reports,Profit reaching HKD110M (2018) due to explosive revenues & optimum expenses,Revenues MallsRetailersNet Revenues,Direct production costsBeaconsPOAD rebateGross Margin% of revenues ,Other operational expenses (*)FurnitureOffice rentalData storageAccountingAuditingSet upRenewalPayroll% of revenues Total operational expensesEBITDA% of revenues ,FY16,FY17,FY18,---,1 972 795 9 393 440 14 003 013 105 790 106 15 975 808 115 183 546 ,225 092 355 709 591 334 53 250 90 113 121 875 237 600 261 360 287 496 (515 942) 15 268 626 114 182 841 #DIV/0!96%99%,46 500 -36 000 ,243 501 1 216 000 6 000 6 000 5 000 ,292 500 -252 000 10 000 8 000 12 000 ,10 500 10 500 10 500 214 894 903 585 1 564 802 #DIV/0!6%1%261 394 1 147 086 1 857 302 (777 336) 14 121 540 112 325 539 #DIV/0!88%98%,Cash flow: we raised HKD 420k in Dec15 and expect to raise HKD 500k in Dec16,Cash in,Cash out,FY16,FY17,FY18,500 ,15 976 ,115 184 ,540 ,1 593 ,2 571 ,Acc. Cash in,920 ,16 896 ,132 079 ,Acc. Cash out,783 ,2 376 ,4 946 ,Net Loss/ Gain,137 ,14 520 ,127 133 ,572%,2552%,Recruitment of 5 people in HK by 2018 ,FY16Recruitment of business developer intern in Mar16 to July (HK) - MikeRecruitment of an analyst developer in Apr16 (India) - RachitRecruitment of a manager in July16 (HK) - FrancoisRecruitment of business developer intern in Sept16 to Dec (HK),FY17Recruitment of Android programmer in Jan17 (India)Recruitment of business developer in Jan17 (HK)Recruitment of business developer in Jun17 (HK),FY18Recruitment of a business developer in Jan18 (HK)Recruitment of an analyst developer in Jan18 (India)Recruitment of a programmer in Jan18 (India),Developing business to become a key indoor solutions provider in Asia,1,2,3,4,Focus on shopping malls and retailers in Hong Kong,Penetrating other markets in Hong Kong (airport, railway stations, art galleries, museums, events),Beyond Hong Kong through partnerships,Selling anonymized data to other industries (ie. Insurance, travel agents, etc.) ?,Market overview,Proximity Marketing is the new standard,CONTENT,ENGAGEMENT,TARGET,EXPERIENCE,LOCATION,CONVERSION,TIME,LOYALTY,High engagement from mobile usage and Proximity Marketing,Mobile is #1 tool shoppers trust in-store,86% of men / 79% of women likely to respond to push-notifications,70% of consumers find location-based notifications to be valuable,Endless applications in a wide range of industries,Mall,Restaurant,Retailer,Hotel,Casino,Airport,Event,Gallery,Stadium,USD 54bn (2020) Proximity Marketing explosive market due to beacon and smartphone penetration,SWOT,Strengths,Weaknesses,• Scalability: ,• Gap of size between malls’ groups and us,o Ability to start small with one shopping malls and ,• Need another proof of concept to convince clients,grow fast,• Application has to be downloaded and open with ,o Mobile app on the app much easier to integrate ,Bluetooth switched on,adverts from retailers,• Simplicity : marketing information from malls and ,retailers in only one application instead of many,•,In-house solution,• Optimum staff structure,• Not depending on specific beacon providers,Opportunities,Threats,• On the track of mobile, digital and retail trends,• Competition with other micro-location technologies ,• High smartphone penetration rate in Hong Kong,(QR code, NFC),• Explosive indoor solution market,• Fast moving market requires flexibility in our ,• Hong Kong is the world’s most expensive retail ,development (e.g. Google launching its own beacon ,location, which makes data more competitive,Eddystone),• Malls and retailers looking for other experiences,• Local shoppers interested in promotional offers,How we are different,In-house solution,WeChatfeature,Indoor navigation,VIP feature,Data per profile,Passkit,Ubudu,Wassa,Neoma,About us,Our Team and Advisors,Sales,Tech,Francois Co-founder & CEOMaster Spe.,RebekahBus. Dev. ,LucieCom. Man.,StephanieBus. Dev. ,RachitDeveloper,MayankDeveloper,AntimaCo-founder & CTOMBA,Daniel SchneersohnVice President APAC at Damballa20 years of IT experienceFounder of Chez Patrick Group,Andrew PrimrosePresident of Entrepreneurs ClubFounder of refer.me, A2P GamesHKUST MBA class of 2012,Why Neoma,•,Customer Privacy,– Anonymized data about your customers– Data refers to profiles, not individuals– Secure cloud storage,•,Precise Location Context,– More accurate than GPS-based mobile advertising– More targeted than indoor Wifi marketing– More engaging than traditional in-store marketing techniques,•,Advanced Features. Customized Solutions,– Experience the retail industry’s most advanced beacon marketing capabilities– Design our white-label mobile application to your requirements or simply hook up our SDK to your application– Neoma platform allows you to build a highly customized solution that integrates seamlessly with your existing IT system,Delivering the right information when and where it matters,70% downloads,1 sec check-in,94% interaction,100% satisfaction,Empowering the most engaging and profitable communication channel,Our expertise,Neoma is the first company to have built a strong network of 100 geofence spots throughout Hong Kong,We allow any app to closely engage with their users nearby all MTR stations, ferry piers, malls, taxi stands, etc.,Press release and support,Contact Us,21/f, on hing building, 1 on hing terrace, Central, Hong Kong,contact@neoma.hkwww.neoma.hk,
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