The most expressive way for life.,By Sensbeat Limited,Product,app : Making short videos with lyrics of your choice.,Value,(cid:115)Young people always find newer way to express themselves(cid:115)We fulfill their desire to do(cid:115)Right part of lyrics makes the time unique(cid:115)Lyrics on video, a better way of expressing,Favourite songs,Fans of singers,UseCases,Travels,Celebrations,2,Under various emotions,Product,3,Competitive Advantages,Music,Simplicity,Video Quality,Monetization,(cid:46)(cid:70)(cid:74)(cid:81)(cid:66)(cid:74),(cid:46)(cid:74)(cid:66)(cid:80)(cid:81)(cid:66)(cid:74),(cid:57)(cid:74)(cid:66)(cid:80)(cid:76)(cid:66)(cid:89)(cid:74)(cid:86),(cid:115)(cid:34)(cid:79)(cid:90)(cid:1)(cid:77)(cid:90)(cid:83)(cid:74)(cid:68)(cid:84)(cid:1)(cid:80)(cid:71)(cid:1)(cid:86)(cid:84)(cid:70)(cid:83)(cid:8)(cid:84)(cid:1)(cid:68)(cid:73)(cid:80)(cid:74)(cid:68)(cid:70)(cid:115)(cid:46)(cid:86)(cid:84)(cid:74)(cid:68)(cid:1)(cid:69)(cid:66)(cid:85)(cid:66)(cid:67)(cid:66)(cid:84)(cid:70),(cid:115)(cid:52)(cid:74)(cid:78)(cid:81)(cid:77)(cid:70)(cid:1)(cid:85)(cid:80)(cid:1)(cid:86)(cid:84)(cid:70)(cid:1)(cid:66)(cid:79)(cid:69)(cid:1)(cid:69)(cid:80)(cid:1)(cid:80)(cid:79)(cid:70)(cid:1)(cid:85)(cid:73)(cid:74)(cid:79)(cid:72)(cid:1)(cid:83)(cid:70)(cid:66)(cid:77)(cid:77)(cid:90)(cid:1)(cid:88)(cid:70)(cid:77)(cid:77)(cid:115)(cid:46)(cid:86)(cid:84)(cid:74)(cid:68)(cid:1)(cid:86)(cid:84)(cid:70)(cid:83)(cid:1)(cid:72)(cid:83)(cid:80)(cid:86)(cid:81)(cid:84)(cid:1)(cid:66)(cid:83)(cid:70)(cid:1)(cid:78)(cid:80)(cid:83)(cid:70)(cid:1)(cid:77)(cid:80)(cid:90)(cid:66)(cid:77),4,MarketMarket,FirstTarget User,FirstMarket Segment,Young female aged 13 - 24SentimentalLove musicExpressive,GuangzhouYunnanBeijing,Young people market opportunity (mainland China),97% listen songs in mobile (iiMedia Research 2014)Mobile users growing at 33% (CNMO 2014)87% mobile video apps used by them (CTR 2014)Brands spent $US10 billion dollars on them (CNNIC 2015),5,Business Model,Free for users, affordable for brands and companies,Brands,(cid:115)Brands ‘flow ’ e.g. Nike, Uniqlo, ele.me, (cid:1)(cid:1)(cid:1)(cid:1)to get close to young people community,(cid:115)UGC contributes to ‘flow ’,Labels,(cid:115)Release of new MVs (or to test responses),(cid:115)Connect fans with singers,Data,(cid:115)Behavioral data-tracking reports,6,User Acquisition,Community,Use Cases,Barrier,noreg,create,omvcontent,7,weibo,wechat,download,Self-sustainingModel,brandflows,profile,interaction,Strategic Partnerships,HKUST,(cid:44795)(cid:24230)(cid:29488)(cid:19118)(cid:14544)(cid:15830),HeungKong Group,(cid:44795)(cid:23504)(cid:43468)(cid:13593),China Volunteering Association,(cid:9893)(cid:13634)(cid:21075)(cid:14544)(cid:33608)(cid:18535)(cid:32591)(cid:12088)(cid:10260),iMusic,(cid:26166)(cid:44041)(cid:9945),China Telecom,(cid:9893)(cid:13634)(cid:27471)(cid:10572),Changyuan,(cid:27495)(cid:11211)(cid:13634)(cid:10572),8,Copyright Protection Center of China (CPCC),(cid:9893)(cid:13634)(cid:26205)(cid:21193)(cid:12088)(cid:10260),Team,Co-founders from Hong Kong University of Science and Technology,Leo WongCEO,Ben ChanCTO,Conrad LoCPO,(cid:115)Has the guts: Skip 2 semesters of classes for startup (cid:115)Adaptable: Change quick to target a bigger market(cid:115)Global recognition: Youngest team incubated at Plug and Play in Silicon Valley (incubated Dropbox, Paypal)(cid:115)13 people, 7 from HK and 6 from mainland China, average age 22 (cid:115)Inexperienced but bold, speak coolness and post-90s/95s language,Advisors,Paul Jefferies, Head of Operations at FacebookMark Smallcombe, CTO at Funny or Die, Former Head of Mobile at PinterestBess Ho, Founder and Chairperson of Silicon Valley Web Builder; Founding Partner of Archimedes Lab,9,Investor Background,USA,Hong Kong,Mainland China,10,(cid:45)(cid:70)(cid:80)(cid:1)(cid:56)(cid:80)(cid:79)(cid:72),Co-founder and CEO,WeChatE-mailLinkedInPersonal,: yeungplanet: leo.wong@sensbeat.com: www.linkedin.com/in/hkleowong: www.hkleowong.com,