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NewBee Credentials_Marketing & Communication下载

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资料价格:19990职币 (1元=100职币)

限时特价:1999职币

文件类型:pdf

资料大小:8191KB

行业:不限

职业:不限

标签: brand  digital  media  development  content  design  social  kol  event  business  strategy  professional  creative  china  account  communication  director  user  game  plan 

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  • NewBee Credentials_Marketing & Communication
  • NewBee Credentials_Marketing & Communication
  • NewBee Credentials_Marketing & Communication
  • NewBee Credentials_Marketing & Communication
  • NewBee Credentials_Marketing & Communication
  • NewBee Credentials_Marketing & Communication
  • NewBee Credentials_Marketing & Communication

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资料介绍
not only a PR agency.” ,OUR PRIDE ,Dominant marketing & communication technology development and operation ,Creative traditional & digital campaign concept and planning ,Professional material and interaction development ,Efficient plan engagement & implement ,Sustainable SNS supervision ,OUR INDUSTRY EXPERITSE ,Auto & Aviation ,Charity & NGO ,Consumer Goods ,Education ,Energy, Oil & Gas ,F&B & Agriculture ,Finance & Real Estate ,Healthcare ,Technology ,Travel & Tourism ,OUR PASSIONS ,專業度 ,PROFESSIONAL ,責任心 RESPONSIBILITY ,創造力 CREATION ,樂在其中 ENJOYMENT ,competitive advantage: digital & content creation ,OUR DIGITAL OFFERINGS ,Digital Strategy ,Content & Editorial Strategy ,Audience Insights ,Community Management ,Social & Content Advertising ,App Design & Development ,Blogger/Influencer Mapping & Engagement ,Conversation Listening ,Crisis & Issue Management ,Digital & Social Media Creative ,Analytics & Measurement ,Training & Workshops ,OUR CREATIVE OFFERINGS ,Infographics ,Motion graphics & animation ,Photography ,Video production ,Branding ,Brochure & booklet design ,Corporate presentations ,Social media skins ,Newsletters ,Print & production ,Creative workshops ,Social media imagery ,OUR SERVICE ,- We develop inventive, integrated communications solutions that are rapidly scalable to deliver against organizational needs. ,- We help our clients to engage, adapt and evolve in fast-changing landscapes — building brand resilience and creating measurable advantage. ,4.Consumer Brand Marketing ,3.Corporate Comms ,2.Risk and Crisis Comms ,1.B2B Communi-cations ,SPOKESPEOPLE ,EVENTS ,PRODUCT TRIALS ,we help brands ,leverage ,influencers ,ENDORSEMENTS ,MARKET RESEARCH ,SOCIAL MEDIA ,CELEBRITY STRATEGY ,CONTRACT NEGOTIATION ,Celebrities ,Hosts ,Singers ,Designers ,Social Elite ,Models ,Photographer ,SOCIAL LISTENING AUDIT ,Fashion ,Stylist ,CELEBRITY/KOL MANAGEMENT ,Bloggers ,Film Maker ,Beauty KOLs ,Director ,Artist ,Agent ,RESEARCH AND SCOPING ,ANALYSIS OF INFLUENCE ,OUR CLIENT ,Create Content that Tell Compelling Stories ,video production & animation ,photography and infographics ,web and mobile apps, website design & user experience ,How We Manage the Content ,How We Use the Influencer and More ,Website lover Target audience ,Target audience ,Kol ,Celebrities ,Media ,F & B ,fashion ,entertainment music ,leisure ,IT ,shopping ,travel ,lifestyle ,business ,sports ,Jose Tang -shareholder & Senior Account Manager ,Former senior marketing manager of well-known leading internet enterprise- Ctrip. He has specific & professional opinions and concepts of internet enterprise’s brand marketing strategy ,Keeven Huang - Founder & Account Executive ,Former account executive of 4A PR company. Independent service includes fashion/ lifestyle/ food/ travel/ technology/ Internet/ mobile etc. He owns rich experience, adept at developing communication plan for brand and promote offline event. ,Why NewBee
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NEW BEE ,Marketing & Communication ,Who is NewBee? ,“Public relations agencies don’t typically take the lead on digital or creative services or come up with risky ideas. ,But NewBee…not only a PR agency.” ,OUR PRIDE ,Dominant marketing & communication technology development and operation ,Creative traditional & digital campaign concept and planning ,Professional material and interaction development ,Efficient plan engagement & implement ,Sustainable SNS supervision ,OUR INDUSTRY EXPERITSE ,Auto & Aviation ,Charity & NGO ,Consumer Goods ,Education ,Energy, Oil & Gas ,F&B & Agriculture ,Finance & Real Estate ,Healthcare ,Technology ,Travel & Tourism ,OUR PASSIONS ,專業度 ,PROFESSIONAL ,責任心 RESPONSIBILITY ,創造力 CREATION ,樂在其中 ENJOYMENT ,competitive advantage: digital & content creation ,OUR DIGITAL OFFERINGS ,Digital Strategy ,Content & Editorial Strategy ,Audience Insights ,Community Management ,Social & Content Advertising ,App Design & Development ,Blogger/Influencer Mapping & Engagement ,Conversation Listening ,Crisis & Issue Management ,Digital & Social Media Creative ,Analytics & Measurement ,Training & Workshops ,OUR CREATIVE OFFERINGS ,Infographics ,Motion graphics & animation ,Photography ,Video production ,Branding ,Brochure & booklet design ,Corporate presentations ,Social media skins ,Newsletters ,Print & production ,Creative workshops ,Social media imagery ,OUR SERVICE ,- We develop inventive, integrated communications solutions that are rapidly scalable to deliver against organizational needs. ,- We help our clients to engage, adapt and evolve in fast-changing landscapes — building brand resilience and creating measurable advantage. ,4.Consumer Brand Marketing ,3.Corporate Comms ,2.Risk and Crisis Comms ,1.B2B Communi-cations ,SPOKESPEOPLE ,EVENTS ,PRODUCT TRIALS ,we help brands ,leverage ,influencers ,ENDORSEMENTS ,MARKET RESEARCH ,SOCIAL MEDIA ,CELEBRITY STRATEGY ,CONTRACT NEGOTIATION ,Celebrities ,Hosts ,Singers ,Designers ,Social Elite ,Models ,Photographer ,SOCIAL LISTENING AUDIT ,Fashion ,Stylist ,CELEBRITY/KOL MANAGEMENT ,Bloggers ,Film Maker ,Beauty KOLs ,Director ,Artist ,Agent ,RESEARCH AND SCOPING ,ANALYSIS OF INFLUENCE ,OUR CLIENT ,Create Content that Tell Compelling Stories ,video production & animation ,photography and infographics ,web and mobile apps, website design & user experience ,How We Manage the Content ,How We Use the Influencer and More ,Website lover Target audience ,Target audience ,Kol ,Celebrities ,Media ,F & B ,fashion ,entertainment music ,leisure ,IT ,shopping ,travel ,lifestyle ,business ,sports ,Jose Tang -shareholder & Senior Account Manager ,Former senior marketing manager of well-known leading internet enterprise- Ctrip. He has specific & professional opinions and concepts of internet enterprise’s brand marketing strategy ,Keeven Huang - Founder & Account Executive ,Former account executive of 4A PR company. Independent service includes fashion/ lifestyle/ food/ travel/ technology/ Internet/ mobile etc. He owns rich experience, adept at developing communication plan for brand and promote offline event. ,Why NewBee? ,• Maintain close long-term cooperative relations with clients and participate in brand strategic plan. From the perspective of clients, track the business develop trends in real-time, grasp the hot topic, and provide professional PR strategic plan and insist effective execution. ,Jacqueline Zhang ,Edward Zhang ,Senior Design Director ,John Mao - Digital Account Director ,Former account director of a well-known international mew media advertising company. Lead the team independently complete the development and operation of Shanghai Mobile & china agricultural bank’s wechat official account. ,Zola Hong ,Event Account Manager ,Senior Tech Director ,• Our team is young and energetic with keen insight to the industry development. We provide latest communication strategy and rich diversity form of supporting events for our clients. Our own tech development team continuously optimizes our creativity and design; we can improve the brand present situation greatly and achieve optimal results. ,• Resources cover: omnimedia/ KOL/ artist/ media/ outdoor advertisement/ TV program, etc. We focus on real-time hot topic, formulate the most effective cooperative communication plan and chance to cooperate cross-business, in order to achieve the twofold results with half the effort. ,O2O: Data Analysis on the Consumer Flow ,Offline info ,Which time ,Which brand ,Client datebase ,Which store ,Which event ,Which ,movie ,How long ,Which product ,User feedback ,3 VALUE FOR DATA ,Business management ,Business Recruitment ,Data provide ,+ ,星夢 起源 ,Force on content 專注內容 ,Case study ,La MER’s Brand Ambassador Chen Kun Video Shooting ,La MER’s Blue Heart X World Oceans Day ,La MER’s New Product - Essence Oil Media Launch Event ,Fresh Digital Retainer Celebrity Seeding,Kol Cooperation New Store Opening Ceremony ,TONY MOLY China’s Flagship Store Grand Opening in Shanghai ,Elizabeth Arden Kol FAM Trip & Online Live Show ,Thomas Cook Media Launch Event ,Fosun and Thomas Cook Group launched their brand in Shanghai: Thomas Cook托迈酷客. The theme of the event is: Thomas Cook’s new exciting journey in China! ,The 39th Hong Kong International Film Festival Countdown Press Conference & Master Class ,As the kick-off of HKIFF, Sylvia Chang brought her film 《念念》to audience and shared her “Movie life" with best friend Edward Lam. ,Case study: Wechat Official Account ,Agricultural Bank of China ,On the launch day of digital campaign LIGHT UP, we counted ,-100+ view every second ,-70,000 participations within 5 hours. ,From 0 to 4,000,000 ,Fast-growing Followers ,From 500 to 100,000+ ,Booming Page view ,70,000 participations ,within 5 hours ,Rapid increase of User Activity ,Case study: Digital H5 Game ,Establishment of points system ,(Cola Coins + Cola Beans),To enhance the user activity and loyalty ,through Online Game ,Case study: Digital H5 Game ,Danone-Bio ,Overall Solution - Development, Operation, Expansion; Digital Campaign - Bio take you to France ,Case study: Digital H5 Game ,Ibis(China) ,WECHAT Shaking tech development Visual style design HTML 5 interactive game ,THANK YOU ,
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