LET’SAbout Us
Almost 60 years , GolinHarris was founded by a young PR maverick who had spotted a nascent chain of hamburger stands and had a big idea. As courageous as he was innovative, Al Golin placed a cold call to McDonald’s founder Ray Kroc and a client/agency relationship that has endured for more than half a century was born.
Since that day’ GolinHarris reputation has been one of an innovator and leader in progressive corporate and consumer communications. McDonald’s is still a client today.
July 2014, GolinHarris rebrand as
Dec 2015, GOLIN China integrated with local activation agency as 150 people 16+ years experience
3 offices Reaching 30 cities
Local knowledge International networkOur China PresenceGOLINMAGIC has 3 main offices across key cities like Beijing, Shanghai and Guangzhou. Additional offices in outlying cities such as Hong Kong and Taiwan further expands our effective footprint to more than 30 mainland cities.We’re CollaborativeAs part of Interpublic Group (NYSE:IPG) we are able to offer clients the full range of marketing services through complementary agencies like Jack Morton, FutureBrand and Octagon.Awards and Industry RecognitionWe’re proud of the work we do, and even prouder when it is recognized by our peers. Since 2013, we’ve been awarded Agency of the Year nine times. It’s a testament to our team’s excellent work and dedication to innovation and client service.2015
PRWeek Global: International Agency PRWeek Asia: South Asia PR [GOLD] PRWeek Asia: Public Education [GOLD]
PRWeek Asia: CSR Campaign [SILVER] PRWeek Asia: APAC Campaign of Year [SILVER]
SABRE Awards South Asia: Corporate Social Responsibility [GOLD]
PR Awards: Best PR-led Integrated Campaign [GOLD] PR Awards: Best Community Engagement [GOLD]
Marketing Event Awards: Best Media Event [GOLD] Marketing Event Awards: Best Product Launch [GOLD]
2014
PR Awards: Awards Champion PR Awards: Best Event-led Campaign [GOLD]
PR Awards: Best Digital Strategy [GOLD] PR Awards: Best use of Influencers [GOLD]REGIONAL PRACTICES
Corporate Communications
Consumer Marketing
Healthcare
Technology
Digital CommunicationsOur Capabilities & Regional Practices
What Sets Us Apart?STRATEGISTS
Business analysts who understand the forces that will impact a client’s future.CATALYSTS
Change agents who drive the integrated execution of client campaigns.CONNECTORS
Channel experts who engage audiences through 15 distinct touch points.CREATORS
Bold thinkers gifted at generating targeted content and new ideas.We’re structured differently…to win & Serves you betterwe rub elbows with the stars, including these with whom we’ve recently worked12345678910Fergie singer
Roland Kickinger Arnold Schwarzenegger’s body double
Mel Gibson actor
Linda Evangelista super model
Eunice Olsen former Miss Universe 2000
Beyonce singer
Zoe Tay actress
Naomi Campbell super model
Jackie Chan actor
Fann Wong actress
Elton John singer
Leehom singer
Jet Li actor
Karen Mok singer, actress
11121314we are especially strong with influencers and fashion designers in Asia, including recent work with …Resham Melwani fashion designer
Daniel Boey
Karen Ng
David Gan
Hideki Akiyoshi
Dick Lee entertainer & songwriter
Alex Wang fashion designer
Johnny Khoo
Andra Alodita fashion consultant
尹超 Yin Chao Fashion Photographer
Kim Robinson celebrity hair dresser
Nina Nikicio fashion consultant
Dr. June Goh-Rin winner of Tatler’s 2012 Style Award
Wykidd Song
Napassom “Momay” Buranasiri singer/DJ/beauty guru/published author/host of Momay Pa Plem, online beauty/makeup[ tutorial show
Frederick Lee
Ashley Isham
Martin Wong12345678910111213141516171812345678and when we needed specialists, we found the bestJeannie Mai tv star “how do I look?”
Dr Calvin Chan ???
Dr Georgia Lee ???
Jing Monis hair/makeup stylist owner, Jing Monis Salon
Douglas & Odile Benjamin creative directors of RAOUL
Dr Low Chai Ling ???
Montserrat Oliver tv hostess
Amata “Pearypie” Chittasenee professional makeup artist/theatrical artist/commercial ad presenter/blogger/socialite
not only do we intimately know the media in your priority markets…… we have their editors & experts on speed dialJane Ngiam editor-in-chief, Tatler [Singapore]
Dewi Utari assistant managing editor, Harpers Bazaar [Indonesia]
Peewee Reyes Isidro editor-in-chief, MEG
Giselle Go editor-in-chief, STYLE [Singapore]
Grace Lee editor-in-chief, Nuyou [Singapore]
Dylan Boey managing editor, Prestige [Singapore]
Barbara Anderson editorial director, feminine magazines, Grupo Expansión
Elsie Yah managing editor, ICON [Singapore}
Mar Abascal Televisa Publishing House beauty expert
Lucy Wildman fashion editor, Scene
王佳 Wang Jia Beauty Director
胡宇骅 Hu Ting Hua Beauty Director
朴永哲 Piao Yong Zhe Chief Editor
12345Supicha Sorndamrih editor-in-chief, Cleo
Sharon Lim editor-in-chief, ELLE [Singapore}
Krissana Kochathamarat senior editor, Seventeen
Zo Aguila editor-in-chief, COSMOPOLITAN
Rachel Medina editor-in-chief, METRO
Ana Victoria Tatche editorial director Mexico and LATAM, COSMOPOLITAN
Nawida Tantakosai senior writer, Madam Figaro
Kenneth Goh fashion director, Harpers Bazaar [Singapore]
Putri Gayatri journalist, CLEO
Petty S. Fatimah editor-in-chief, Femina22212223We Have The ExperienceSingaporeCase StudyFresh Kol CooperationTONY MOLY Grand Opening 2000-2014 LUX Annual PR Communication
LUX 力士 X Celebrity Yuqi ZHANG
to Paris Fashion Week
Official Weibo of Coop Media reached 4,500,000 Weibo user
LUX 2014 New Spokesperson
“Nina Dobrev” China Tour
Platinum Cosmo Wedding
The Background：
Platinum Guild International wants to enter the wedding market to deliver the 'pure, rare and eternal’ essence of platinum. In the meantime, Cosmo is finding the top 10 couples with romantic stories and sponsoring a wedding for them.
Our Strategy:
Sponsor the wedding with Cosmo,
with advertorial and Product exposures on Cosmo.
Platinum ‘Pure Rare Eternal’ China Launch
MOET & CHANDON Shanghai Party
#Master Class#
The 39th Hong Kong International Film Festival Countdown Press Conference & Master Class
As the kick-off of HKIFF, Sylvia Chang brought her film 《念念》to audience and shared her “Movie life" with best friend Edward Lam.
