PRESS EVENT — PEONY & BLUSH SUEDE LAUNCHEAV: $1,232,352* DATA BY FEB 2015EAV: $985,910PRESS EVENT — GRAND GATEWAY FSS OPENING* DATA BY FEB 2015PRESS EVENT — WOOD SAGE & SEA SALT LAUNCHEAV: TO DATE $661,486 (More Clippings are coming from Apr.)*LAUNCH IN JAN, DATA BY FEB 2015PRESS EVENT — RAFFLES OUTPOST & FSS OPENINGEAV to be updated#1 SOV IN CHINA FRAGRANCE MARKET, WITH AVERAGE MONTHLY EAV: $512,052* DATA BY FEB 2015FREQUENT DAILY COMMUNICATIONCELEBRITY & TASTEMAKER & BLOGGER GIFTINGREPOSTCOMMENTLIKEREPOSTCOMMENTLIKEREPOSTCOMMENTLIKEREPOSTCOMMENTLIKEFY15 GRAND GATEWAY FSS OPENING & CHRISTMAS SOCIAL CAMPAIGNOFFICIAL WEIBO3RD PARTY WEIBO3RD PARTY WECHATOFFICIAL WECHATCOOPERATION WITH THE MOST INFLUENTIAL 3RD WEIBO & WECHAT
DIVERCIFIED ANGLE AND CONTENT – BTIRISH, X’MAS, LIMITED, GIFTING, ETCLEVERAGE NEW FSS OPENING OPPORTUNITY TO ENHANCE X’MAS GIFTING CONCEPT EXPERIENCE
3 PHASES COMMUNICATION TO MAXIMIZE ONLINE BUZZ
ENGAGING INTERACTION IN WECHAT & WEIBO TO SPREAD WIDELY
INCENTIVE ACTIVITY TO DRIVE TRAFFIC TO NEW FSSEXPOSURE: 2,250,000
INTERACTION: 7,070 WEIBO FOLLOWER GROWTH: 1,934 10%
WECHAT FOLLOWER GROWTH: 4,349 698%OFFICIAL WECHAT
H5 INTERACTIONFY15 RED ROSES SOCIAL CAMPAIGN OFFICIAL WEIBO3RD PARTY WEIBO & WECHATKOL GIFTINGOFFICIAL WECHAT3 PHASES COMMUNICATION TO EDUCATE
ENGAING CONTENT & INTERACTION:: LOVE STORY, THE FAVOURITE COMBINNING, ETC
LEVERAGING EXISTING FANS’S UGC TO INFLUENCE MORE POTENTIAL CONSUMEREXPOSURE: 10,000,000 +
INTERACTION: 30,000 POPULAR APPCOOPERATION WITH THE MOST INFLUENTIAL 3RD WEIBO & WECHAT
COOPERATION WITH THE POPULAR APP TO ENGAGE EXISTING FANS SHARING & ESTABLISH STRONG ASSOCIATION BETWEETN V DAY & JML RR, THE BEST V DAY GIFT
KOL SPECIAL GIFTING AND SHARING FOR ASSOCIATIONWEIBO FOLLOWER GROWTH: 9,629 37%
WECHAT FOLLOWER GROWTH: 5,661 78%
