Airbnb Night At
Shanghai Oriental Pearl Tower
Event ReportSubmitted by INSTAR
December, 2015Event Recap
Event date: December 14th , 2015
Event time: 16:00pm -22:00pm
Event format:
Press Conference
Media Room Visit
Private Media Dinner
Event Venue: Shanghai Oriental Pearl Tower
Dinner Venue: Mercato Restaurant
Event RundownEvent RundownVenue PhotoBackdrop OneBackdrop TwoVenue PhotoPress ConferencePress ConferenceSpecial room at 267m – Day versionNew YorkNew YorkSpecial room at 267m – Day versionLondonLondonSpecial room at 267m – Day versionTokyoTokyoSpecial room at 267m – Night versionNew YorkNew YorkSpecial room at 267m – Night versionLondonLondonSpecial room at 267m – Night versionTokyoTokyoDinnerLiu Wen at backdropVarsha Rao at the backdropLiu Wen and Varsha RaoWinner AnnouncementWinner visit special room at 267mEvent Attendees
Total number of press attendees: 80 editors from 59 titles
- Print: 23
- TV: 25
- Digital: 22
- OOT: 10
Total number of KOL:
- 2 from Beijing
- 8 from Shanghai
Press Attendees (Shanghai)Press Attendees (Shanghai)Press Attendees (Shanghai)Press Attendees (Shanghai)Press Attendees (Shanghai)Press Attendees (Shanghai)Press Attendees (Shanghai)Press Attendees (Shanghai)Press Attendees (Shanghai)Press Attendees (Beijing)Press Attendees (Beijing)Press Attendees (KOL)Event Summary
The first time to introduce Airbnb Night At event to publicContinue to boost airbnb brand awareness in China in virtue of celebrity influence.Select Shanghai Oriental Pearl Tower, the most significant landmark in Shanghai
as event venue to express the brand idea ”travelling around the world and tasting
different styles”.
Establish and maintain the good relationship with key title fashion/business/lifestyle
magazine
Anchor airbnb brand attributes to the potential and target crowd who recognize the
high-grade lifestyle, pursue the timeless personal style and appreciate their lives.Take advantage of celebrity influence to expand brand awareness and build up
good brand image. Media CoverageEvent Coverage(Pre-event)Celebrity Liu Wen
Dec.8th 2015
http://weibo.com/1280761142/D7qw515B4?type=commentEvent Coverage(Pre-event)
Airbnb Wechat
Dec.5th 2015
http://mp.weixin.qq.com/s?__biz=MzAxNzEwNjA1Nw==&mid=400990427&idx=1&sn=0572d9ddb3659592224b903eed4ee537&scene=1&srcid=1205xQHj7XYWQO3mU5VSdDQh&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)Femina:City
Dec.7th 2015
http://mp.weixin.qq.com/s?__biz=MjM5MTkxMzIyOA==&mid=400832999&idx=1&sn=bbdf6614c62284247a563a6e7a31d7ce&scene=1&srcid=1207RULXAkBIpQbQOSlztK2l&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)Q Daily(好奇心日报)
Dec.8th 2015
http://www.qdaily.com/mobile/articles/18656.html?from=singlemessage&isappinstalled=0Event Coverage(Pre-event)贱嘴和好东西
Dec.8th 2015
http://mp.weixin.qq.com/s?__biz=MjM5NTExODMzMw==&mid=401075580&idx=2&sn=f854427b8085b44d87474223953a1fa8&scene=1&srcid=12082OJx2cD0dNNIQFbiRKzr&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)Cosmo
Dec.9th 2015
http://mp.weixin.qq.com/s?__biz=Mjc0NzU0MzU0MA==&mid=401701068&idx=5&sn=62d2fb5c2a7fb46855eb3ceb5482bb28&scene=1&srcid=1209ClYQZPkyogT8Qk9nUd4c&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)Haibao.com
Dec.9th 2015
http://mp.weixin.qq.com/s?__biz=MjE1MzQwMzYwMQ==&mid=402083448&idx=4&sn=9f928fe75bdaad6f87e90ab7a4d0fc10&scene=1&srcid=1209lUOOK41tWbui3RIvwHlh&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)西游
Dec.9th 2015
http://mp.weixin.qq.com/s?__biz=MzA4MTkwOTUyMw==&mid=400714991&idx=1&sn=f99ad21867fd29b814328840af3523a3&scene=1&srcid=1209nnrXdib8v4NvY6aGXzZX&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)乌云装扮者
Dec.10th 2015
http://mp.weixin.qq.com/s?__biz=MzA4Njc0MjIyMQ==&mid=401925257&idx=1&sn=13ade3b6a44aa195caff38851088ce54&scene=1&srcid=1210w7wg6wXihphJmBFoL4R8&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)gogoboi
Dec.10th 2015
http://mp.weixin.qq.com/s?__biz=MjM5Mzc3NzU2MA==&mid=401910510&idx=1&sn=c8eb52c0e04421abbfa5226d5668cf49&scene=1&srcid=1210dRA2kPifgLnOGEbi0JY1&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)Airbnb Wechat
Dec.12th 2015
http://mp.weixin.qq.com/s?__biz=MzAxNzEwNjA1Nw==&mid=401184900&idx=1&sn=44194a552d2e65e7748f3bb5bcba599f&scene=1&srcid=1212RbiWupjKGxobtdceOR9j&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Pre-event)wikicookjoyce
Dec.13th 2015
http://mp.weixin.qq.com/s?__biz=MzA5MDE4NTU3OA==&mid=401334270&idx=2&sn=322baea7a4a69dc17e49dc702290ca78&scene=1&srcid=1213xQpUprJMick6I0T0D2W8&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Post-event)克里森 Weibo
Dec.14th 2015
http://weibo.com/1614137095/D8oWuaVwF?from=page_1005051614137095_profile&wvr=6&mod=weibotime&type=comment#_rnd1450186017673Event Coverage(Post-event)吉良先生 Weibo
Dec.14th 2015
http://weibo.com/1702275522/D8pgcBxGV?from=page_1005051702275522_profile&wvr=6&mod=weibotime&type=comment#_rnd1450186094691Event Coverage(Post-event)StyleTV Weibo
Dec.14th 2015
http://weibo.com/3319236534/D8pnmsLXk?from=page_1002063319236534_profile&wvr=6&mod=weibotimeEvent Coverage(Post-event)StyleTV
Dec.15th 2015
http://www.styletv.com.cn/fashion/trends/20151215-cta-36251.shtmlEvent Coverage(Post-event)西游
Dec.15th 2015
http://mp.weixin.qq.com/s?__biz=MzA4MTkwOTUyMw==&mid=400846499&idx=1&sn=95922eb725ff24938ed6343aa8b4740a&scene=1&srcid=1215feBVWKVzUsF8zOJzVb7N&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Post-event)作势
Dec.15th 2015
http://mp.weixin.qq.com/s?__biz=MzAwMjE4MjExOQ==&mid=401627086&idx=3&sn=bd0830a5dca651b5735bb221a0a3c925&scene=1&srcid=1215D65zCH4fPpKEG56YifR9&from=singlemessage&isappinstalled=0#wechat_redirectEvent Coverage(Post-event)36氪
Dec.15th 2015
http://36kr.com/p/5041056.html?from=singlemessage&isappinstalled=0Event Coverage(Post-event)Wikicookjoyce
Dec.15th 2015
http://mp.weixin.qq.com/s?__biz=MzA5MDE4NTU3OA==&mid=401401317&idx=1&sn=d28ae8a7631c9630d03ec5a46e50f986&scene=1&srcid=1215YthX6jUomgxDO6J1pTHt#wechat_redirectThank you
