coach was founded in 1941 as a family-run workshop. in a manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. discerning consumers soon began to seek out the quality and unique nature of coach craftsmanship.
now greatly expanded, coach continues to maintain the highest standards for materials and workmanship. coach’s exceptional work force remains committed to carefully upholding the principles of quality and integrity that define the company. we attribute the prominence of the coach brand to the unique combination of our original american attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability and our commitment to customer service.
during the last decade, coach has emerged as america\'s preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves, fragrance and fine jewelry. continued development of new categories has further established the signature style and distinctive identity of the coach brand. together with our licensing partners, we also offer watches, footwear, and office furniture bearing the coach brand name.
coach’s distribution strategy is multi-channel. there are currently over 400 coach stores in the united states and canada, with more expected to open this calendar year. in addition, coach has built a strong presence in the u.s. through coach boutiques located within select department stores and specialty retailer locations. the catalogue is an important advertising and sales vehicle for coach, both domestically and abroad. in 1999, coach launched its on-line store at www.coach.com.
while coach continues to be one of the best recognized accessories brands in the united states, its long-term strategic plan is to increase international distribution and target international consumers, with an emphasis on the japanese consumer. through coach japan, inc., now wholly owned by coach, the company is leveraging a significant growth opportunity in this important market. intent on maintaining a consistent brand strategy domestically and abroad, this ownership structure provides coach with complete control of its distribution in japan. with a global vision in place, coach is available at over 900 department store locations in the us, 182 international department stores, retail store and duty free shop locations in over 20 countries, 161 department store shop-in-shops and retail and factory store locations operated by coach japan, inc.
coach’s corporate headquarters remain in mid-town manhattan on 34th street, in the location of our former factory lofts. coach is a publicly traded company listed on the new york stock exchange, traded under the symbol coh.
coach是美国市场受欢迎时间最长和最成功的皮革品牌之一，代表美式时尚最为人称道的创新风格和传统手法，其持久耐用的品质和精湛的工艺在女性消费者中有良好的口碑。
coach的设计理念融合了创新的时装触觉以及现代美国的态度，坚持在每个产品上都达到最高水平的工艺，产品的大小、形状、口袋以至系带都经过细心设计，所有缝线均采用双缝技巧。选用产品标识设计的装饰品以及传统手工完成的技术，为每件coach产品添上历久而新的风格、品质和特征。
coach的皮革处理拥有优良的传统，根据质感、韧度、特性和纹理精心挑选的最优质皮革。在染桶中浸染多天后，经过多番严峻测试，确保在功能和耐用度方面均符合标准的皮革才会成为coach的原材料。现在coach已经运用多种不同的材质和织物，但传统的手染皮革依然是不可或缺的元素。
coach的产品包括女装手袋、男装手袋、商务包、行李箱、钱包等，新系列的不断开发扩大了品牌的影响力，此外还与多家授权公司合作，生产coach冠名的手表、鞋和办公家具。
在美国市场稳占领导地位的同时，还积极致力于扩展国际分销市场业务，吸引海外的消费者，目前coach已在美国以外的20多个国家开设专门店及门市，逐步实现全球的发展战略。
