The company is a famous children’s wear corporation which the head office is in New York. The company\'s early entry into the children\'s wear market made it a path breaker from the beginning. of \"firsts.\" Also it has distinguished itself through other competitive advantages. It remains one of the only companies that produces a complete line of all categories for both boys and girls. Children\'s activewear, denim, holiday wear, outerwear, playwear, school uniforms, sportswear and swimwear are all made by It. It is also one of the few children\'s wear companies that develops and merchandises branded lines for all market tiers, from department stores to discount stores to independents. In fact, more than half the country\'s top 100 retailers sell It\' children\'s wear. In all, It lines are available at more than 15,000 locations nationwide.
As it has grown -- along with generations of America\'s children -- the company has developed an unusual level of expertise in designing, merchandising and selling highly successful lines of children\'s wear. Today, It is still a leader, with a three percent share nationally of the discount and specialty children\'s wear market on a units-sold basis.
