b.liv is a range of proven salon skincare solutions which are extensively tested by a vast network of professional skin care salons, over 200+, before making it accessible to vibrant youth. As such, b.liv expects nothing less than impressive results. Such testing through numerous professional skin care centres enables b.liv to offer 14 days no-question-asked money back guaranteed to her users.Brand Positioning and Unique Selling Proposition- The only open shelves skin care solutions being extensively tested by a vast network of more than 200 professional skin care centres.- Market leader in removing blackheads & whiteheads, and in diminishing open pores.- If b.liv can solve the toughest pore problems of her users who are living in hot climate and suffering from very oily skin conditions, b.liv has the confidence to solve similar problems in other market whose weather is not as hot as in tropical countries.- No-nonsense 14-day money back guarantee is a standard practice. Honor the guaranteed without hesitation and attested by end-users.Brand StoryAs the creator of the word “paramedical”, Cellnique is a leading paramedical brand in professional skin care industry for more fifteen years. Cellnique has been intensively focus on providing the best available solutions through professional consultation in skin care centres with her famous 9x9 skin care solutions.In order to continue to extend the solutions to the youth of the generation, Cellnique decided to bring her effective and proven salon formulation out from a closed environment to the open retail specialty stores. In 2006, the world first beauty-salon-formulation blackhead & whiteheads remover gel, Off With Those Heads, was introduced under a new brand called b.liv. Thus, b.liv is the impeccable pedigree of being the creation of Asia’s most effective paramedical salon brand, Cellnique.Brand Philosophyb.liv seeks to inspire the youth of today to believe in themselves; that they can make a difference not only in the care of the their skin, but also the world they live in. After all, this generation will decide the fate of mankind and the planet we call home.b.liv is also about confidence – hence, the name “b.liv” is not just a contraction of the word “believe”, but also of the words “be” and “live”. This constitutes a life-affirming motto which exhorts consumers to “live for the moment” and seize the day. More than just a skincare brand, b.liv is a vibrant philosophy that both the target market and its creator strongly share.Brand AnatomyThe strength of one’s self-belief can make the difference between achieving success or facing failure - and it is this that b.liv wishes to impart to its users in the long-term. This concept is reflected in the brand’s distinctive name, which mimics the short-hand expressions of today’s youth. The prominent isolation of the ‘b’ in the logotype asks the question “Who do you want to be?”, while also encouraging users to aspire to be their true selves. The ‘v’ of b.liv, meanwhile, represents the “wings” that can take belief to great heights of achievement.Brand Product SolutionEach b.liv product features a “multiple-delivery system” that efficiently releases ingredients based on the skin’s needs and yet easy to use.b.liv是来自专业级美肌沙龙的护肤系列，每项产品都需要通过200多家美肌沙龙的多项严格测试，才会送到顾客手中。b.liv无比重视产品是否具有显著功效，而经过众多专业护肤中心测试的产品，让b.liv有信心给予顾客“十四天无理由退款”的承诺。品牌定位及独特销售主张- 唯一通过200多家专业护肤中心多项严格测试的开架式护肤系列。- 针对去除黑头粉刺、解决毛孔粗大等肌肤问题，产品居于市场领导地位。- b.liv擅长解决最棘手的毛孔问题，即使是对于炎热天气下诞生的超级油性肌肤也卓具成效，对于非热带地区的肌肤问题，当然更具信心。得到了- 十四天无理由退款，是b.liv的一贯坚持，也为b.liv赢得了用户信赖。品牌故事作为医学美容的倡导者，Cellnique已连续十五年在专业护肤领域居于医学美容领导品牌的地位。Cellnique始终专注于肌肤护理最佳解决方案，并通过美肌中心专业咨询为顾客带来众所皆知的9x9肌肤护理疗法 。为了把美肌方案带给新世代的年轻人，Cellnique决定把有效可靠的美肌定制服务带出私密的沙龙，开设品牌专卖店。 2006年，世界上第一支来自美容沙龙定制的祛除黑头粉刺凝胶“Off With Those Heads”随一个名为b.liv的品牌一起诞生，而b.liv的完美血统则正是诞生自亚洲最有效的医学美容品牌Cellnique。品牌理念b.liv旨在鼓励今天的年轻人：相信自己，一切就会不同。这不仅在于对肌肤的呵护，也同样在于生活的世界。除此之外，他们也将决定人类和地球家园的未来。b.liv也包含了自信心，因此，“b.liv”并不仅限于狭义的“believe(相信)”，也代表了“be(发生)”和“live(生活)”，向顾客传递着一种生活准则：“活在当下”，只争朝夕。b.liv不仅仅是卓有成效的护肤品牌，也是充满活力的生活哲学，让b.liv的创始人和顾客心意相通。品牌解析自我信念的力量是成功和失败的关键， 这是b.liv一贯期望传递给顾客的主张。这个观念体现在品牌的独一无二的命名，并指出了今天的年轻人们的不足。单独区隔的字母“B”向年轻人们提出了一个问题：“你想成为谁？”，并由此鼓励年轻人们向往真实的自我。b.liv 的“V”同时也代表了“翅膀”，它让信念展翼高飞，实现更高的成就。产品独创每个b.liv产品均采用“多效传输系统”，多重释放有效成分，针对皮肤的多种需求，且便于使用。公司地址： 上海市外高桥保税区富特西一路473号406室
