Your World of Opportunity
Celebrating 80 years in global market research, ACNielsen, a VNU business, is the world\'s leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen\'s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
ACNielsen commenced operations in China in 1984. Since then, ACNielsen has built a solid understanding of China, one of the most competitive markets in the world, and the Chinese consumer. Our information and insights help organizations - preparing to enter the market or already in China - develop a better understanding of the competitive environment and the needs and expectations of Chinese consumers, helping them to formulate and implement successful marketing strategies.
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