OCTO is an Asia based strategic, design and integrated communications consultancy founded by world-renowned designer Philippe Starck and marketing entrepreneur Gilles Mangin. OCTO’s mission is to help Asian manufacturers grow strong global brands through sharper strategies and better designs.
OCTO 的总部在亚洲，提供策略、设计和市场综合性顾問服务。由世界知名的設計師Philippe Starck (菲利浦.斯塔克) 及策略顾問Gilles Mangin組成的OCTO，其宗旨是以透过提供创新的方法及优秀设计，协助亚洲厂商及客戶，建立旗下品牌形象及产品，让他们得到世界市场的认同，使客戶可更加掌握他們的业务发展。
OCTO’s mission is therefore to help other companies:
德启的主要任务是帮助其他公司:
• Define a breakthrough strategic business vision
确定突破性的业务战略
• Build or improve their brand platform
建立和改善的品牌平台
• Make their products more appealing through smart product management and world-class design in collaboration with the most talented international designers
使产品更具吸引力,通过有效生产管理并与世界一流的设计师合作出最优秀的国际设计
• Select innovative communication solutions with high Return On Investment
选择创新和高回报的市场解决方案
• Generate buzz around their brand and products to attract media and trade attention
创造品牌和产品的反响,吸引媒体和行业关注
OCTO has developed a unique methodology that reverses the typical process followed by manufacturers trying to launch their brands. We start by defining an insightful business and brand strategy, from which we derive a brand identity. Our designs turn these strategic and brand ideas into tangible products that are much more than aesthetically appealing. By doing so, we create brands and products that resonate deeply with modern consumers’ aspirations, therefore saving a lot of our clients’ money that might otherwise be wasted in capital consuming promotions and advertising campaigns that do not guarantee results.
德启已形成了独具特色的方法,为生产厂家创出品牌的步骤. 我们首先会确定有远见的公司策略和品牌方案,然后我们会定出品牌个性. 我们的团队就把策略和品牌方案转化为设计概念,再制作出不仅是只有漂亮外观的产品.这样,我们创造的品牌和产品将满足消费者的需求,因此节省了大量客户\'资金,否则会浪费大量资金在不能保证效果的广告和促销活动中.
Beyond this highly effective process - 100% tailor made for Asian companies - OCTO offers its clients a “magic touch” thanks to its collaboration with such gurus as Philippe Starck.
除了有效率的步骤-100%由亚洲厂家制作的-“启”与国际大师” 菲利浦.斯塔克”合作出的方案将会达到与众不同的效果
What makes OCTO a totally new and unique proposition, is:
为什么”德启”可以有一个完全不同和独特的优势
• Its perfect understanding of and exclusive focus on the OEM/OBM phenomenon
我们完全了解针对OEM/OBM厂家的情况
• Its fully integrated approach blending both innovative creativity and business acumen
我们有一个创意与策略融合的完整方案
• Its exceptionally talented and experienced team
我们是一个拥有丰富经验和优秀人才的队伍
OCTO works with select clients across Asia, from India to Taiwan, and offers full exclusivity of its services. Its senior management is always personally involved in each and every mission.
OCTO is headquartered in Singapore and has offices in Paris, Hong Kong and Shenzhen.
德启的客户分布从印度到台湾，提供全面性的服务，他的管理层亲自参与每一部分的工作，我们的总部在新加坡，分公司在巴黎、香港、台湾和深圳.
关于更多OCTO的信息: www.octo-ct.com
