新加坡旅游局简介
新加坡旅游局是新加坡的经济发展机构之一,致力于推广新加坡的其中一个主要服务行业——旅游业。新加坡旅游局的目标是发展和带领新加坡旅游业,将旅游业建立成新加坡经济增长的主要驱动力。
新加坡旅游局针对不同到访目的地的有科设置了相应的战略旅游单元。新加坡旅游局在继续为传统旅游项目,如观光旅游和商务旅游注入新的活力的同时,也在积极开发医疗保健和教育服务等新兴领域。
新加坡旅游局的国际营运体系覆盖的主要市场包括亚洲、大洋洲、欧洲和美洲。对于证章潜力较大的市场,如中国和印度,旅游局将扩大对他们的投入与关注。
新加坡旅游局的宗旨是通过与旅游业者的紧密合作,为我们的游客提供一份令人振奋和全新的体验,让他们社科领会到新加坡是一个充满生机和引人注目的目的地。
STB Introduction
The Singapore Tourism Board (STB) is an economic development agency for one of Singapore\'s key service sectors - tourism. The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore.
With its strategic tourism units covering the key purposes of visit by tourists, the STB will work towards revitalising traditional segments ranging from sightseeing and attractions to business travel, as well as actively tap into emerging segments such as healthcare and education services.
These initiatives will be reinforced by STB\'s international operations which cover the key markets in Asia, Oceania, Europe and Americas, with expanded resources to capitalise on growth markets like China and India.
STB\'s goal is to create exciting and innovative experiences for our visitors, in close partnership with the trade industry, thus etching forever in visitors\' minds an image of Singapore as a unique and compelling destination.