企业介绍：Destination NSW is a NSW Government statutory authority with responsibility for devising and implementing strategies to grow the visitor economy. Our particular focus is on driving tourism and acquiring and developing major sporting and cultural events for Sydney and Regional NSW. In addition, Destination NSW is the major investor in Business Events Sydney with the aim to secure more international conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and Regional NSW. Destination NSW is headquatered in Sydney, with offices and representatives in Singapore, Shanghai, London, Los Angeles, Auckland, Tokyo and Mumbai. See http://www.destinationnsw.com.au for further details. VISION To make Sydney and NSW one of the world’s most successful tourism and events destinations. MISSION To double overnight visitor expenditure by 2020 and maximise the benefits of the visitor economy for NSW. CORPORATE GOALS - Position Sydney and NSW as Australia’s premier tourism and major events destinations - Attract and secure high value Major Events - Maximise yield and dispersal from the Visitor Economy - Build a sustainable Events Calendar for NSW - Create and sustain a high performance organisation STRATEGIC OBJECTIVES 1. Achieve visitor economy 2020 targets 2. Create programs and activities that position Sydney and NSW as Australia’s premier tourism and major events destinations 3. Develop the strongest and most compelling events calendar in Australia 4. Increase industry, stakeholder and customer engagement 5. Deliver value in our partnership/co-op programs 6. Attract and retain the best staff and build staff capacity and capabilities
