ABOUT DECKERS OUTDOOR CORPORATION
Deckers Outdoor Corporation, whose corporate office is located in Goleta, remains close to its origin. It is there, as a UCSB student, that Doug Otto, Chairman, began producing sandals in 1973. Since then, Deckers has grown into an international company with now five footwear brands - Teva, Simple, UGG, Tsubo, and Deckers？ Flip Flops.
In 1985 the company entered into a licensing agreement to produce and distribute Teva sandals. With this new license, the company experienced tremendous growth and set the stage for today’s success. Teva, the original sport sandal, was initially designed for river rafting in 1984 by Grand Canyon river guide Mark Thatcher. At first, Teva was known only as a sports sandal with its unique patented strapping system. Since 1994, however, the Teva line has also included fashionable leather casuals that are ideal leisure-wear for men, women and children. Deckers’ success with Teva was evidenced when Deckers was awarded \"Company of the Year\" by Footwear News in 1992.
In 1993, Deckers acquired Simple Shoes. Created in 1991 by Eric Meyer as a link between athletic and outdoor shoes, Simple styles now include sneakers, clogs, sandals, and men’s and women’s casuals. The shoes are designed to blend performance and style into easy-to-wear shoes for the “feel good lifestyle” inherent to Santa Barbara, California. Deckers also completed its Initial Public Offering in 1993 trading on NASDAQ as “DECK.”
Two years later, Deckers acquired UGG Holdings, Inc. Brian Smith founded UGG in 1979 in order to import sheepskin boots from Australia to the U.S. Initially popular among the surfing crowd in Southern California, UGG boots caught fire in the early 90’s. Today, the UGG sophisticated footwear line ranges from traditional sheepskin boots and shoes to clogs and slippers for men, women & kids.
On November 25th, 2002, Deckers acquired the worldwide Teva patents, trademarks and other assets from Mark Thatcher, the company’s former licensor and the holder of the Teva patents. As a result of the acquisition, Deckers now has complete ownership of the Teva worldwide assets, including all patents, trade names, trademarks and other intellectual property, as well as Teva\'s existing catalog and internet retailing business.
On May 6th, 2008, Deckers acquired Tsubo, LLC. Founded in 1998, Tsubo is a high-end casual footwear company with products for men, women and children. The brand is the synthesis of ergonomics and style, with a full line of sport and dress casuals, boots, sandals and heels constructed to provide consumers with contemporary footwear that incorporates style, function and maximum comfort. The company utilizes a proprietary bubble outsole design as well as eco-friendly materials in the design and manufacturing process in order to achieve their distinct look and feel.
Deckers manufactured its original brand of Deckers sandals for just over 20 years. Deckers？ was the first sandal manufacturer to use high quality military spec parachute nylon webbing and closed-cell multi-density neoprene rubbers. After a 14 year hiatus, Deckers？ flip flops are back. Keeping it simple and keeping it real, in the spring of 2008 Deckers re-launched the come-back line of flip flops with styles for men and women.
Each of the five lines, as well as individual models within these lines, is designed to appeal to various demographic groups. The company’s footwear products emphasize function, comfort and technical performance, and are suitable for a variety of demanding outdoor and athletic activities, as well as casual and everyday use.
As Deckers continues into the future, it strives to be a premier lifestyle marketer that builds niche brands in global market leaders.
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