星美影院发展有限公司由香港上市公司星美国际(HK00198)投资组建。
“第一时间”是公司团队为实现“优秀到卓越”目标的指导思想。作为中国电影终端市场开发的一支主要力量，公司管理团有丰富的影院投资与运营管理经验。
“宽性布局”是公司市场布局的重要原则。除北京市场外，现已经在全国范围成立了八个分区。
“高端定位”是公司的市场开发定位。“星美国际影城”强指向“年轻、时尚、健康、生活”的中高端市场目标，以电影文化为主题，集放映、商务、广告、休闲、娱乐、零售于一体的综合电影体验中心。
“品牌传承”是公司在创建“星美国际影城”时就提出的长期性品牌战略目标。通过十年的努力，“星美国际影院”品牌在中国市场得到了广泛的推广，已经成为中国电影市场知名名牌之一。
目前，星美国际影城已经在中国重点城市如：北京、上海、成都、重庆、徐州、天津、沈阳、兰州、广州、青岛、呼和浩特等地投资建设了近60家现代化多厅电影城，在建及待建影院87家。
从2011年开始，公司联合中国十大商业地产开发商形成战略性联盟合作，继续在中国主要省、市矩阵式投资建设星美国际影城。同时，还将打造“星美国际影城”子品牌“星美数字影城”，三年实现200家连锁经营影院总目标。
Stellar Cinema Development Co., Ltd.was established in March 2003 by the Hong Kong Stock Exchange listed Stellar Mega International (HK00198).
Prime Time is the guideline for the team of the company to achieve the target of “Developing from Outstanding to Excellent.” As one of the major players in of developing the consumer market for the Chinese movies, the management team of the company is experienced in theater investment, operation and management.
Wide Arrangement is an important principle for the company to conduct market arrangement. In addition to the Beijing market, the company has de_ned eight development regions throughout the country.
High-End Positioning is the market positioning principle of the company. _e Stellar International Cineplex is a comprehensive movie experience center with _lm culture as the main theme, focusing on the middle- and high-end markets, featuring youths, fashion, health and life enjoyment, and combining movie-watching, business, advertisements, leisure, entertainment and retails. Brand Heritage is a long-term brand strategic target at the time of establishing Stellar International Cineplex. After a decade’s e_orts, the brand of Stellar International _eater has been widely promoted in the Chinese market, and become one of the household names on the Chinese movie market.As of now, Stellar International Cineplex has established 32 modern cineplexes in many major cities in China, such as Beijing, Shanghai, Chengdu, Chongqing, Xuzhou, Tianjin,Shenyang, Lanzhou, Guangzhou, Qingdao and Hohhot. _e total screen number is 222, and 87 theaters with 642 screens are under construction or to be constructed.From 2011, the company has established strategic alliance partnerships with the top 10 commercial real estate developers in China to build Stellar International Cineplex in major provinces and cities in China. Meanwhile, the company will build the Stellar Digital Cineplex, a sub-brand of Stellar International Cineplex, and realize the _nal target of building 200 chain theaters within 3 years.
