sofapop is trayton group’s new business initiative to penetrate china mass sofa market with the most competitive price, good quality products and customized services.
sofapop plans to achieve its business target by selling sofa and its relevant products through the soaring online market: a fashionable b2c webshop will be built to demonstrate the latest designs of our products and to facilitate the product order and sell as well. real shops in the most hustle and bustle areas will also be considered to provide the real interested customers a place to try and experience our products and services.
at its early stage, sofapop will aim at providing the real sofa lovers an easy and convenient way to buy/choose/ design/deliver sofa products which are special tailored for them. to supply the customers the changeable sofa covers at affordable prices are the initial business focus of sofapop. but more fashionable and creative living products will be developed to accommodate various needs of customers’ personalized living environments.
starting from shanghai, sofapop will expand its business map to yangzi delta in the middle of 2008 and to the whole nation at the end of 2009.