“ALEXANDRE”在北美早已聞名遐邇，成為世界奢華級家居用品的代名詞，被譽為美式傢俱皇冠上的寶鑽。亞力山卓（國際）集團常年致力於美式傢俱的研發與生產，是中國乃至亞洲，實木傢俱研發、生產能力最強、品質最高的企業之一；董事長蕭金聰，更是業內的傳奇領軍人物。
“ALEXANDRE”品牌，承襲了亞力山大帝的精神，一向以“融合”、“希望”為品牌之灵魂。“融合”代表產品設計風格的完美結合，美式傢俱風格主要有古典、現代以及鄉村三種風格。但在ALEXANDRE的設計師堅持：各風格間並不是壁壘分明的，而是可以取長補短的，以創造出風格間的完美融合。因此，ALEXANDRE傢俱可能同時具備鄉村風格的輕鬆寫意，以及古典風格的典雅傳統。因此，ALEXANDRE產品系列不僅僅包括古典、現代經典和和鄉村風格，還獨創出新的古典體系，完美詮釋了美國文化的精髓。“希望”則是精神依歸及品位追求的完美結合，致力於打造高雅的生活品質，滿足人內心深處對於貴族生活的渴望，彰顯追求藝術的奢華生活品位。ALEXANDRE始終認為精神的實現源自於對品質的不懈追求，而品質實現的關鍵乃是對產品細節的完美塑造。從原料制材伊始到產品涂裝終結的138道工序中，每道工序我們都精益求精，將作業細分到公司的每個單位，嚴格控制生產的每一個細節，甚至涉及每一張表單的填寫。如此嚴謹的生產控制體系，確保了我們產品每個細節的盡善盡美。我們堅信“細節決定品位，品位提升生活質量”！
2007年是亞力山卓（國際）集團進入中國市場的元年，是集團公司國際化戰略推進的一項重大舉措，即：中國大陸要成為其全球戰略中的重要市場。集團公司彙集全球設計精英，針對市場特色開發出20多個系列、幾千件的傢俱產品，並依靠幾十年所積累的國際市場貿易經驗之大成和品牌的魅力，獨家代理眾多國際品牌家居用品，而獨創出旗艦加盟的商業營銷模式和強力的品牌推廣計畫，以熣燦極品之生活。
Introduction
“ALEXANDRE”is well-know in the North America for a long time, it is a synonym of the topmost exquisite article furniture in the world and it was honored to be the diamond on the imperial crown in the American furniture style. Alexandre is specialized in producing and selling American style furniture .It is one of the topmost furniture enterprises with strong production capacity and high quality in Asia and China, the president Xiaojincong who is the top leader in this business line.
The brand ALEXANDRE achieved the spirit of ALEXANDRE ‘S emperor
it is always use the brands “merging” and “hope” as its soul. ”Merging” stands the perfect combination of product style, American furnitures have three styles: classical style, modern style, and countryside style. However, the designers in ALEXANDRE insisted” there are not so many differences among these three styles, they can learn from other’s strong points to offset one’s weakness, in order to create the perfect combination”. So, ALEXANDRE furniture not only include classical, modern and countryside styles, but also create the new classical system all by oneself, perfectly annotate the essence of American culture. ”Hope” is the combination of spirit dependent and savor pursuing, it devoted to make elegant life quality, satisfied their aspiration to the nobility life, and showed the luxurious life savor they pursued. ALEXANDRE always believed spirit can come true is the origin of insist pursuing of quality, while the key point is the perfect model of details with the product. From the raw material to the paint of product 138 work procedures, every procedure we improve constantly. We divide the whole procedure into each branch, strictly control every product detail, even to the writing of each table. The product control system is so strict that ensure our products are perfect in every detail. ALEXANDRE believed” details decide savor, savor promotes the quality of life.”
The year 2007 is the first year of ALEXANDRE enters into China market, and it has a great action in advancing international strategy, namely :the mainland of China will become an important market in the whole world. It integrated all the designers in the world, produced 20 series and thousands of furnitures to cater for the market, formed the great brand which depended on years of experience in national trade ,being the exclusive agency in many international brands in households ,and created the unique business sale mode of flagship shops to become members of company and extended strong brand plan ,which in order to create brilliant life.
